For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode97

In this episode, Rachel (Head of Marketing and Sales) and Andrea (Head of Agency Operations) take over the podcast while Jordan is out on maternity leave. They’re diving into the crucial topic of offer validation and market research—why it’s the key to creating a successful offer that truly connects with your audience. From avoiding the disappointment of a flop to gathering data that informs every step of your sales process, they cover everything you need to know about validating your offers.

Whether you’re about to launch a new offer or looking to improve your current one, this episode gives you practical advice on how to make sure you’re creating something your audience actually wants.

What We’re Covering:

Why validating your offer is the most important first step before creating anything.
How skipping market research can waste time, money, and energy.
Real-world examples of how market research has shaped successful offers inside Easy Scaling®.
Tips for gathering data from your audience.
How to leverage your analytics and existing data to refine your offers.

Ready to make our team, your team? Our new My Team is a full service, plug-and-play team with 3 tiered service level to fit any business size and budget. Ready to apply? With only 2 spots available now is the perfect time to get started!

Connect with Jordan Schanda King:

Team Meeting | Using market research to nail your offer