Megan chats with Laura Arnold about what is actually working in SEO right now and how to build a food brand that can withstand AI and platform shifts.

Laura Arnold is the founder of Dang Good Digital, a food focused digital strategy studio specializing in recipe SEO and social media growth. With over a decade in food media and marketing, she helps creators increase visibility, traffic, and long term growth. An Emmy nominated culinary television producer with credits on The Kitchen and The Chew, and a cookbook consultant on multiple New York Times bestselling titles, Laura brings a behind the scenes perspective on how food content is created and discovered across platforms.

Search is changing fast. Relying on Google alone is no longer a safe strategy. In this episode, you will learn how to think beyond individual blog posts and start building a diversified, resilient brand that drives traffic from multiple sources and keeps growing even as AI evolves.

Key Topics Discussed:

-Diversify or stall: Relying on SEO alone is no longer a sustainable growth strategy.

-Video builds trust fast: Imperfect, consistent video creates community and drives traffic.

-Keyword research still matters: Use it to guide smart content decisions, not to limit creativity.

-EEAT is non negotiable: Show clear expertise in every post, not just on your About page.

-Community beats algorithms: Loyal followers protect your traffic from AI disruption.

-Consistency compounds: Steady publishing across your website and two core platforms wins long term.

Connect with Laura Arnold

Website | Instagram