Laura Piper teaches us what changed with Pinterest in 2025 and how to adjust our strategy to get more targeted traffic and better results.

Laura is a Pinterest expert who works exclusively with food bloggers. Her mission is to help them make Pinterest their #1 traffic source without feeling frustrated or overwhelmed. Using her proven Pinterest strategies, along with in-depth Pinterest trends and keyword insights, she simplifies the platform for food bloggers, allowing them to focus on what they love most—creating amazing new recipes.

Pinterest is no longer a volume game. This episode breaks down the shift toward intent driven discovery and why broad keywords are losing. If your traffic has dropped or stalled, this is the reset you need to attract higher quality clicks and stay competitive in a more advanced algorithm landscape.

Key Topics Discussed:

- Broad keywords are losing effectiveness in favor of highly specific search intent.

- Long tail keywords drive more clicks even with lower impressions.

- Pin titles and designs must include context, audience, and differentiators.

- Trends and seasonal timing directly impact pin performance.

- Boards need to be niche specific to reinforce keyword relevance.

- AI content increases competition which makes specificity even more important.

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