When is the right time to start hiring out tasks in your food blogging business? Erin Jensen teaches us when to start building a small team and how to make sure you hire the right people early on.

Erin created The Wooden Skillet in 2016 to have a creative outlet after long days working as an attorney and raising her young family. In the years since, Erin has built a team and steadily grown her website, social media presence, and most recently, Substack presence. Erin's main goal is to help women get excited to cook dinner with her easy and flavor-packed recipes. Erin is the recipe developer and food photographer for all of her recipes and has been featured on Kare11, Food52, FeedFreed, CountryLiving, Shape, Elle, Self, and The Plan To Eat Podcast.

Experienced food bloggers hit a ceiling when they try to do everything alone. This episode breaks down what it actually takes to hire, train, and retain the right people without burning out or losing control of your brand. It is a practical look at turning your blog into a real business with support systems that last.

Key Topics Discussed:

- Overwhelm is the clearest signal it is time to hire.

- Start small with subcontractors before committing to hiring employees.

- Trust and reliability matter more than prior blogging experience.

- A simple task audit reveals exactly what to delegate.

- Hiring locally can unlock efficiency in photo shoots and production days.

- Long term team success comes from slow growth and consistent communication.

Connect with Erin Jensen

Website | Instagram