Megan chats with Sandie Markle about why recipes are not showing up on Google, how search behavior is changing, and why structured content matters for the future of food blogging.

Sandie Markle is a food tech consultant and content strategist who helps food creators turn their recipes into long-term, reusable assets. With over a decade of experience working with recipe platforms and content teams, she specializes in structured content, discoverability, and content systems. Through her company Blueberri, she supports creators in building content that can be reused, shared, and monetized across platforms. She's currently writing Create Once, Share Everywhere™, a book focused on helping creators build more sustainable content systems.

Experienced food bloggers cannot rely on Google traffic alone anymore. In this episode, Sandie explains why recipe content has more value when it is properly structured, organized, and ready for platforms beyond search, including AI tools, meal planning apps, voice assistants, and brand partnerships.

Key Topics Discussed:

• Structured recipe content creates opportunities beyond Google.

• Fill in every useful metadata field in your recipe card.

• Your content library should not live only inside WordPress.

• Recipe plugins can make your content more valuable to tech partners.

• Experiment with new discovery tools before dismissing them.

• Learn enough about your tech stack to protect your content value.

Resources

Create Once, Share Everywhere

Early reader contact: hello@blueberri.co

Guest Details

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