Podcast
EchoJunction Podcast with Adam Fraser
Hosted by Adam Fraser · EN
EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
6episodes
Episodes
Newest firstAll episodes
Ben Shute talks social media in 2018
Dec 17, 201800:43:10Tap to summarizeSocial media manager at QBE Insurance Ben Shute joins the podcast this week to talk about the state of social at the end of 2018. We discuss: Ben s career to date Social s level of maturity today, the slowdown of consolidation & pace of change, and micro level progression on platforms Enterprise social media use, the [...]
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Trevor Young talks PR and social in 2018
Dec 10, 201800:46:32Tap to summarizeFounder of Digital Citizen and PR Warrior Trevor Young returns to the podcast to discuss social and public relations in 2018. We discuss: Trevor s career to date LinkedIn and the socialisation of professional services Advertising s role on social media, connected brands and the comeback of humanity in business Navigating the social media landscape and the [...]
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Craig Badings talks trust and PR
Dec 2, 201800:46:52Tap to summarizePartner at Senate SHJ and public relations specialist Craig Badings returns to the podcast to talk about trust and PR. We discuss: Craig s career to date Avoiding crisis and why organisation culture is often the source The five areas of culture that impact future crises: governance, supervision gaps, work around strategies, blame culture, and poor training [...]
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Dan Monheit talks behavioural economics
Nov 25, 201800:51:24Tap to summarizeOwner and Director of Strategy at Hardhat Digital, Dan Monheit, joins the podcast this week to discuss behavioural economics and marketing. We discuss: Dan s career to date Competing in the agency space and why success in the digital space is the strongest differentiator Marketing, psychology and understanding consumer behaviour Behavioural economics, heuristics that aid decision [...]
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Mitch Joel talks marketing
Nov 18, 201800:53:34Tap to summarizeGlobal digital marketing thought leader and founder of Six Pixels Group, Mitch Joel, joins the podcast this week to talk marketing. We discuss: Mitch s career to date Mitch s podcasting pedigree, and current podcasting and audio projects The martech landscape and why Mitch isn t surprised about its massive growth due to the perfect storm of businesses searching for efficiency and [...]
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Ryan Wallman talks Eat Your Greens
Nov 11, 201800:46:41Tap to summarizeAssociate Creative Director for Wellmark, Ryan Wallman, joins the podcast this week to talk about his new co-authored book Eat Your Greens and creative marketing. We discuss: Ryan s career to date, and his move from medical practitioner to writer Ryan s satirical perspective on the marketing sector and why he believes too many marketers take themselves [...]
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