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From a Wife's Health Crisis to a 7-Figure Wellness Brand: The NUVIE Saunas Journey

In this powerful episode, Sasha sits down with Simon, co-founder of NUVIE Saunas, to discuss an incredible entrepreneurial journey born from personal tragedy.

When Simon's wife Alana received a challenging health diagnosis four years ago, they didn't just survive—they discovered a passion that would become a 7-figure eCommerce business. But what makes this story truly remarkable is how Simon took massive risks on a completely unvalidated, high-ticket product ($12,000 saunas) and not only made it work, but built one of the most compelling wellness brands in Australia. This is the raw, unfiltered story of how faith, product conviction, and calculated risk-taking create life-changing outcomes.

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Connect with Simon Brosolo (Guest):
Website: https://www.nuvie.com.au/
Linkedin: https://www.linkedin.com/in/simon-brosolo-14706420

Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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Timestamps:
00:00 - Intro: Selling $12,000 Saunas Off a Render
01:18 - Alana's Health Crisis: The Origin of NUVIE
02:01 - The NICEN Detox Protocol (Created for 9/11 Firefighters)
03:02 - How the Protocol Works: 30 Days to Detoxify
04:10 - Sasha's Initial Pushback: "This Is Too Risky"
05:03 - The Trend Validation: Why Simon Was So Convinced
06:06 - From Corporate to Entrepreneurship
08:06 - First Sales: $15K Products, Zero Customer Interaction
09:48 - Moving Beyond Renders: Real Product Validation
10:31 - The Risk Analysis Call That Changed Everything
11:00 - Income Pressure & Making It Work Without a Salary
13:36 - Team Building & Delegation (Bringing in Operations Experts)
15:49 - Scaling From 7-Figures to 8-Figures
16:46 - The Power of the Founder Story in Marketing
18:20 - Product Complexity & Fulfillment Challenges
20:06 - How to Build a Real Brand

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Meet the Founder Making $1M/Year Selling $12,000 Saunas (50x ROAS)

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