[00:00:00] Startup process, product innovation, strategic aims.
[00:04:05] Launched coffee business, impacted by COVID, started Grow Gros.
[00:08:22] Service paid to formulate and prove model.
[00:12:21] Struggled to align elements for perfect branding.
[00:14:52] Joined role pre pandemic, involvement in investment.
[00:25:00] Sampling product with kids and co-founders.
[00:25:55] First samples were poor, despite clear instructions.
[00:33:46] Quick launch, then slow progress with projects.
[00:36:42] Older generation spends more time on Facebook.
[00:38:40] People are drawn to specific characters/animals.
[00:45:39] Luxury market focus, Etsy success, TikTok struggle.
[00:51:12] Design and emotional appeal justify the sale.
[00:52:30] Quick fire questions.

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From Coffee RTDs to Baby Grows: This is Joe's Voyage in Consumer Products.

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