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Lynn Power, former advertising executive and founder of MASAMI haircare and Power Beauty Collab, shares why most ecommerce founders underestimate the content volume needed to compete and reveals which marketing channels actually convert for beauty brands. She discusses the importance of brand differentiation in homogeneous marketplaces, why you need double the budget you think you need, and the art of pivoting when rigid business plans fail.

Episode links:

https://powerbeautycollab.com/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomlegends.substack.com