In this live conversation from Manifest 2026, Laura Ritchey, CEO of GEODIS Americas, breaks down how logistics expectations have shifted from pure speed to a three-way balance of cost, speed, and quality. She explains why “agility” is more than a buzzword, how 3PLs must design flexible platforms for both enterprise and high-growth brands, and why real strategic partnerships begin when things go wrong, not when SLAs are green.