WHAT YOU’LL LEARN

Why balancing cost, speed, and quality is now table stakes in logistics strategy
How to design a flexible 3PL platform without hardcoding yourself into rigidity
The operational difference between supporting enterprise brands vs. high-growth brands
Why scenario planning still matters in an era of tariffs, snowstorms, and volatility
How to avoid over-engineering automation that limits long-term flexibility
What defines a true strategic partnership beyond SLAs and QBRs
Why solving problems together—not alone—is the real measure of partnership maturity

TIMESTAMPED SEGMENTS

00:00 – 01:00 | Balancing Cost, Speed & Quality Post-Pandemic
01:00 – 02:30 | Becoming the Customer: Operational Audits & CX Insight
02:30 – 04:00 | Agility, Uncertainty & Platform-First Thinking
04:00 – 05:30 | Defining High-Growth vs. Enterprise Brands
05:30 – 07:00 | Capability-Based Support Models vs. Split Teams
07:00 – 09:00 | What Real Strategic Partnerships Actually Look Like

TOP QUOTES

[00:01:00] “We know the cost of customer acquisition has increased exponentially. So the customer you have is the customer that you wanna keep.” - Laura Ritchey
[00:03:00] “I think obviously the overused word of agility these days… how quickly can you divert to warehouses that aren't closed or to transportation options that are still running?” - Laura Ritchey
[00:05:00] “We were doing 10,000 orders a day. All of a sudden we have to do 100,000, and that's really different.” - Laura Ritchey
[00:08:15] “Are we solving them together, or are we solving them alone?” - Laura Ritchey
[00:18:00] “The team is looking to us to be the calm in the storm.” - Laura Ritchey

ABOUT THE GUEST

Laura Ritchey is President & CEO of the Americas region at GEODIS and a member of the Group’s Executive Board. She leads nearly 20,000 teammates across eight countries, overseeing contract logistics, freight forwarding, and transportation operations throughout North and South America. With more than 30 years of experience—including 15 years in supply chain leadership across retail and third-party logistics—Laura previously served as CEO of Radial, Inc., driving growth through operational excellence. Her background spans finance, sourcing, distribution, and strategic transformation. She holds a J.D., MBA, and bachelor’s degree from The Ohio State University.

LINKS MENTIONED

Laura's LinkedIn: https://www.linkedin.com/in/laura-ritchey-55836a8/

GEODIS website: https://geodis.com/

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