Scaling Luxury eCom, Building Brand Love & Scaling Internationally with Diego from Jaded London 🎧✨

How do you grow a fashion brand with fans while balancing luxury, exclusivity, and international expansion? Diego Fria, Commercial Director at Jaded London, joins Ecom Sessions to break it all down. From his experience at Stüssy, Toteme, and Jaded, he shares unfiltered insights on scaling a brand globally, why Korea is the new China for fashion, and the delicate balance between paid marketing and organic brand-building.

🔹 Why the best eCom brands sell their brand, not just products
🔹 Building your own reputation so you don't need a CV anymore
🔹 What makes Korea the next big luxury fashion market
🔹 Paid vs. organic—why over-investing in paid is a dangerous trap
🔹 How to approach international expansion the right way (and common pitfalls to avoid!)
🔹 AI in fashion: Overhyped or a real game-changer?

This episode is packed with real-world eCommerce insights, career lessons, and Diego’s take on what makes a great brand truly stand out.

🎙 Listen now and don’t forget to subscribe for more expert interviews → Subscribe here

Diego: Stussy, Jaded & Toteme. Luxury Fashion.