Michael Tona is a serial e-commerce entrepreneur who went from sneaker reselling and Amazon arbitrage to building HubFluence, a TikTok Shop creator outreach and management platform. In this episode, Tona breaks down exactly how to cold-start a brand on TikTok Shop, whether you have $1,500 or $10K a month to spend. You'll learn the math behind creator commissions, how to gamify your creator community to 3-5x your content output, and why the halo effect between TikTok and Amazon is the most underrated growth lever in e-commerce right now. If you're a brand owner, Amazon seller, or anyone thinking about adding TikTok Shop to your channel mix, this one is required listening.

Connect with Tona and try Hubfluence

Website: https://www.hubfluence.io/

Blog: https://www.hubfluence.io/blog

Resources: https://www.hubfluence.io/resources

Glossary: https://www.hubfluence.io/resources/glossary

Socials:

LinkedIn: https://www.linkedin.com/in/michaeljtona/

Instagram: https://www.instagram.com/tonafba

X/Twitter: https://x.com/tonafba

YouTube: https://www.youtube.com/@hubfluenceio

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Welcome to the Ecom Unlimited podcast! We have conversations with movers and shakers in ecommerce. You’ll get insights and strategies on how to sell physical products on marketplaces like Amazon, Walmart, Tiktok Shop, and eBay. Thank you for trusting us with your attention.

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Join our community to connect with Cajua & Josh, network with other sellers, get our free resources, and real time winning strategies.

https://whop.com/ecom-unlimited/free-discord-community-1/

Software & Services We Use

🟪 Smart Scout - The best tool on the market for brand research for your wholesale business. Also has a great UPC Catalog Scanner.

Get 25% OFF your first 3-Months with code “ecomunlimited.”

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://smartscout.com/?fpr=ecomunlimited⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📊 Seller Snap - The #1 AI based repricer on the market.

Get 10% off for your first 3 months with code “Robinson”

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://referrals.sellersnap.io/l/Robinson/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⚖ Ecombalance - An affordable Bookkeeping company that specializes in ecommerce.

Get 1 month of free bookkeeping

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://app.ecombalance.com/p/signup/ecomunlimited⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Cajua

Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/CajuaRobinson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/cajuarobinson/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/cajuarobinson/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@cajuarobinson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh

Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/Joshua_Dambman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_dambman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@josh.dambman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Disclaimer: This video contains affiliate links, which means I may earn a commission if you click and make a purchase at no extra cost to you.

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