Today, we’re excited to welcome back Mansour Norouzi to dive even further in the best PPC Ad strategies working on Amazon today.

Mansour is the Partner and Director of Advertising at Incrementum Digital, where he leads high-performance PPC Management strategies for 7- and 8-figure Amazon brands managing millions in monthly ad spend. He also has his own brand that he manages as a seller.

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> Here’s a glimpse of what you would learn….

Advanced Amazon PPC strategies for product launching and ranking
Importance of conversion rates and product differentiation
Case study insights on launching low-priced products
Campaign structure and budget allocation for effective PPC management
Differences in ad placement strategies for high-conversion vs. exploratory products
Utilizing Amazon tools for analyzing conversion rates and keyword performance
Strategies for managing PPC with limited budgets
Leveraging long-tail keywords for improved ranking
Approaches for optimizing mature products and managing TACoS
The role of AI tools in enhancing PPC campaign management and data analysis

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mansour Norouzi, director of advertising at Incrementum Digital. Mansour shares advanced, data-driven Amazon PPC strategies for launching and ranking products, emphasizing the importance of conversion rates, focused keyword targeting, and campaign structure. He explains how to use Amazon’s analytics tools to optimize ad spend, discusses tactics for both new and mature products, and highlights the growing role of AI tools like Claude and OpenClaw in e-commerce workflow optimization. The episode concludes with actionable takeaways for effective Amazon advertising.

Here are the 3 action items that Josh identified from this episode:

Own and Understand Your Data
- Build your own data warehouse.
- Analyze at the keyword level, not just high-level reports.
- Ensure data is clean and categorized for AI-driven insights.
Tailor Your Launch Strategy
- Know if your product is a commodity or differentiated.
- Adjust your PPC and placement strategy accordingly.
- Use conversion rate benchmarks to guide your approach.
Mature Product Mindset
- Don’t chase every keyword—focus on those that matter.
- Use broader keywords for profitable sales, not ranking.
- Accept that some keywords will never be winners for your product.

Resources mentioned in this episode:

Josh Hadley on LinkedIn
eComm Breakthrough Consulting
eComm Breakthrough Podcast
Email Josh Hadley: Josh@eCommBreakthrough.com

Tools and Websites

"Brand Metrics": "00:10:39"
"Product Opportunity Explorer": "00:11:46"
"Search Query Performance": "00:12:46"
"Helium 10": "00:25:03"
"Amazon Advertising Console": "00:42:55"
"Claude": "01:04:47"
"OpenAI's Gemini": "01:05:43"
"Open Claw": "01:05:43"

Books and Influencers

"The E-Myth by Michael Gerber": "00:00:57"
"Ellis Whitehead": "01:02:55"

Videos

"Ecomm Breakthrough YouTube Channel": "00:12:51"

Templates

"Keyword Research Template": "00:46:52"
"Search Query Performance Template": "00:51:29"

Key Concepts and Strategies

"Exact Match Campaigns": "00:19:52"
"PPC (Pay-Per-Click) Advertising": "00:20:18"
"Conversion Rate": "00:20:18"
"Long Tail Keywords": "00:28:38"
"Auto Campaigns and Phrase Campaigns": "00:38:56"
"Understand Your Data": "01:02:55"
"Product Launch Strategy": "01:03:00"

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area:

Josh Hadley 00:00:00 None of this that we're talking about is magic. Like, if you always do this, this will always happen. That's not the way it works. You have to have a conversion r...

Amazon Product Launch PPC Secrets: How to use AI to Rank Products Faster