I’m thrilled to welcome Chase Chappell, Partner at DOE Media, one of the fastest-growing performance marketing agencies in the ecom space, Ads Mastery Founder, Founder at Serge, Partner in Success Ai

Chase has advised on over $200 million in ad spend across Facebook and TikTok, helping brands turn paid traffic into predictable, scalable revenue.

Through his experience running his own agency, Chappell Digital Marketing, and now as part of DOE Media, he’s helped DTC and e-commerce brands not only master ad buying but also build sales pages that convert and expand into new channels beyond Amazon.

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> Here’s a glimpse of what you would learn….

Strategies for scaling e-commerce brands through paid media and multi-channel approaches.
Importance of diversifying sales channels beyond Amazon, including Shopify and TikTok Shop.
Unique challenges and opportunities presented by TikTok as a sales platform.
The significance of creator management and engagement in driving sales on TikTok Shop.
Effective messaging strategies for attracting and retaining creators.
The role of transparency and feedback loops in creator communities to enhance performance.
Compensation structures for creators, including commission models and incentives.
The impact of TikTok Shop on overall brand awareness and sales across multiple channels.
The necessity of an omnichannel mindset for successful e-commerce growth.
Insights on leveraging AI tools for creative production and marketing efficiency.

In this episode of the "Ecomm Breakthrough Podcast," host Josh Hadley interviews Chase Chappell, a leading performance marketing expert, about scaling e-commerce brands beyond seven figures. Chase shares actionable strategies for channel diversification, creator management on TikTok Shop, and building omnichannel ecosystems. He emphasizes the importance of rigorous creator selection, transparent feedback loops, and integrating paid media with organic content. The discussion offers practical advice on leveraging TikTok’s rapid growth potential, nurturing creator communities, and adopting an all-in, omnichannel mindset to drive sustainable, scalable e-commerce success.

Here are the 3 action items that Josh identified from this episode:

Focus and Systematize: Nail your core operations (especially on Amazon) before expanding. Ensure supply chain and inventory are rock-solid.
Build Genuine Relationships with Creators: Authentic engagement, personalized outreach, and community-building are your competitive edge.
Adopt an Omnichannel Mindset: The future belongs to brands that integrate Amazon, Shopify, TikTok Shop, Meta ads, and retail into a cohesive ecosystem.

Resources mentioned in this episode:

Josh Hadley on LinkedIn
eComm Breakthrough Consulting
eComm Breakthrough Podcast
Email Josh Hadley: Josh@eCommBreakthrough.com

Tools and Websites

"Doe Media": "00:01:01"
"Chappell Digital Marketing": "00:01:01"
"Shopify": "00:05:25"
"TikTok Shop": "00:06:39"
"AI Automation Tool": "00:13:41"
"Amazon": "00:30:52"
"Lovable": "00:48:54"

Books

"The E-Myth by Michael E. Gerber": "00:01:01"
"Rich Dad Poor Dad": "00:48:32"

Concepts and Strategies

"Tiered Commission Structure": "00:23:25"
"Ad Spend Credits": "00:23:25"
"Creator Retention": "00:28:11"
"Creator Network": "00:29:00"
"Private Community": "00:30:14"

People and Brands

"Hudson from Comfrt Clothing": "00:46:15"
"Greg from Bloom": "00:51:16"

Social Media Links

"Instagram @realchasechappell": "00:52:43"

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audi...

TikTok Shop Secrets: Chase Chappell’s Blueprint for Scaling E-Commerce Brands With Creator Armies