AUS POST 2026 ECOMMERCE REPORT - DOWNLOAD HERE

Australian eCommerce is entering a new era, and standing still is no longer an option.

In this episode, Ryan Martin sits down with Jordan Berke, CEO and founder of global retail strategy firm Tomorrow, to unpack the biggest takeaways from the upcoming Australia Post eCommerce Report 2026.

Jordan explains why Australia is no longer “catching up” in eCommerce. It is becoming one of the most competitive and fast-moving retail markets in the world. With marketplaces accelerating, delivery expectations rising, AI changing product discovery, and shoppers becoming more willing to switch brands, Australian retailers are facing a make-or-break moment.

They dig into what’s driving the reported $86.2 billion in Australian eCommerce spend, why faster delivery is directly tied to conversion, how agentic AI is changing SEO and shopping behaviour, and what brands must do now to compete with Amazon, Temu, Shein, and the world’s best digital experiences.

This is a must-listen for eCommerce founders, marketers, retailers, and brands that want to stay relevant in 2026 and beyond.

Why Australia is reaching a major eCommerce inflection point
How marketplaces are reshaping the retail landscape
Why delivery speed has become one of the biggest conversion levers
What “shopper promiscuity” means and why it matters for retention
How customer expectations are changing faster than most brands realise
What agentic AI means for product discovery and online shopping
Why traditional SEO alone is no longer enough
How contextual product content improves discoverability in AI search
Why smaller brands must double down on differentiation
What Australian retailers can learn from China, the US, and global leaders

1. Australia is moving from behind to ahead
Jordan shares that Australia’s eCommerce penetration has now caught up with major global markets and is on track to move ahead, making this one of the most important periods for local retailers to adapt and invest.

2. Delivery speed is no longer a nice-to-have
The conversation highlights how every extra day in delivery time can materially reduce conversion rates. Faster fulfillment, smarter inventory placement, and stronger logistics partnerships are becoming essential.

3. Shoppers are less loyal and more willing to switch
Australian households are buying from more brands than ever before. That creates more opportunity, but also more pressure for retailers to win every experience.

4. AI is changing how products get discovered
The future of discoverability is moving beyond keywords and attributes. Retailers need richer, more contextual product content that helps AI tools understand when, why, and for whom a product is relevant.

5. World-class user experience is now the baseline
Australian retailers are no longer competing in isolation. They are competing against the best digital experiences in the world, and mediocre checkout, delivery, and navigation experiences will cost them.

Australia’s eCommerce market is becoming one of the most dynamic globally
Faster delivery is driving meaningful conversion gains
AI-driven shopping traffic is rising fast and could become material very quickly
ChatGPT may influence shopping, but it may not fully replace retailers
Smaller brands still have room to win if they differentiate clearly
Click-and-collect and parcel lockers are still major opportunities for improving convenience and conversion

“You are no longer competing in your own market. You are competing with the world’s best.”

“Cheap is easy. Differentiation is the real game.”

“Traditional SEO is still important, but context is becoming the new competitive advantage.”

“Mediocre eCommerce experiences are not going to survive in Australia anymore.”