Struggling to stay relevant on social while juggling paid ads and SEO?

In this must-listen episode, Ryan sits down with Laura De Ridder, founder of Sorted Digital Marketing, to unpack exactly what’s working (and what’s not) in organic social media for eCommerce in 2026.

Laura brings 8+ years of hands-on experience growing Australian eCommerce brands through smart, scalable social media strategies.

🔑 You’ll learn:

Why organic social is your secret weapon in the age of AI and ad fatigue
The new rules of Instagram, TikTok & Facebook for product-based businesses
How to create content that builds trust, community, and conversions
The ideal post cadence for eCommerce brands, and how to stay consistent
What metrics actually matter in 2026 (hint: it's not just views)
How to balance founder-led content, product showcases, and community-building posts
What top-performing brands like All for Mimi and Fayt the Label are doing differently

💥 Whether you're running an online fashion boutique, a DTC skincare label, or scaling a homegrown product brand, this episode will help you sharpen your social media strategy, align it with your eCommerce SEO goals, and finally feel confident showing up online.

eCommerce marketing, organic social media strategy, Instagram for eCommerce, TikTok for brands, Australian eCommerce podcast, social media marketing 2026, eCommerce SEO, DTC social media tips, digital marketing for online stores, content strategy for eCommerce