If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend.

In this episode, I’m diving into some of Klaviyo’s newest updates—including one that I’ve personally been asking for since before I started the podcast. (Spoiler alert: they finally f*cking listened.)

From growing your email list through Instagram DMs to simplifying international email campaigns and everything in between, we’re chatting all features that are actually worth knowing about and some you might want to ignore.

What you'll learn:

The flow setting I begged Klaviyo for… and how it changes everything
A new feature to help you grow your email list from Instagram followers
A must-have for International sellers on Shopify
A secret to simplify campaign set-up during launches and promos
Where video marketing meets mobile messaging
Why I’m cautiously optimistic about Klaviyo’s AI-driven send time optimization
The customer service tool that might just make coupon chaos a thing of the past
What geofencing really means and how to use it in your retail location (if at all)

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Full Episode Show Notes

http://ecommercebadassery.com/360

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Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

360. Klaviyo Platform Updates | January 2026