If you've been trying to grow your revenue by chasing more traffic and more customers, you're doing it the hard way. The fastest, cheapest way to make more money? Get the people who are already buying to spend a little more while they're at it.

This is week four of our Badass Basics series, and today I'm breaking down how to increase your average order value using cross-sells, upsells, and bundles. I'm covering where to put them, how to price them, what to offer, and the real-world examples from my own brick-and-mortar boutique that'll make all of this click.

Why AOV is the lowest-effort, lowest-cost growth lever in your business
The difference between a passive cross-sell and an active one (and why that matters)
How to choose cross-sell products based on actual customer shopping behavior, not guesses
The pricing sweet spot for cross-sells so you don't scare buyers off at checkout
Where to place cross-sells on your product pages vs. in the cart vs. post-purchase
Why post-purchase cross-sells convert so well (hint: dopamine)
How upsells actually work for physical products and where to implement them
The strategic differences between forced bundles, inventory movement bundles, and curated bundles
Why build-your-own bundles can backfire if you're not careful
How to use email to deliver a cross-sell right after someone places an order
How to layer cross-sells, upsells, and bundles together as a system

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Full Episode Show Notes

http://ecommercebadassery.com/372

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372. Badass Basics: Building Your eCommerce Average Order Value