🎙️Interview with Scott Ohsman, Adam Janecka, and Matt Rosenfeld

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.

This week, we have something a little different for you. A few weeks ago, while attending the Digital Shelf Summit in Atlanta, we had the chance to join Scott Oshman on the mic for an episode of the Always Off Brand podcast.

The conversation was simply too good, not to mention too much fun and packed with valuable insights, not to share here as well.

We covered a lot of ground, from the latest trends shaping ecommerce and retail media to the challenges and opportunities brands are navigating today.

So if you missed it the first time around, you're in for a great discussion. Let's dive in.

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"We don't need to go out and be everything to everyone on day one, but we need to be very relevant to our core audience."

-Matt Rosenfeld

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KEY TAKEAWAYS

In this episode, Julie, Scott, Matt, and Adam discuss:

Breaking into crowded categories and creating meaningful differentiation.
Why retail media and digital shelf strategy can no longer operate in silos.
Building marketplace momentum through trial, content, and conversion.
How brands are rethinking measurement beyond simple ROAS metrics.
The evolution of Amazon advertising, DSP, and audience targeting.
Preparing organizations for AI-driven search and discovery.
Lessons learned from scaling brands across retail and e-commerce channels.
Prime Day strategy, consumer trends, and what comes next for marketplace growth.

MENTIONED IN THIS EPISODE

Connect with Always Off Brand Host, Scott Ohsman

Learn more about the Always Off Brand Podcast

Connect with the Director of Ecommerce at Trilliant Food & Nutrition, Adam Janecka