Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift.

In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence.

Key Discussion Points:

Breaking free from traditional advertising models
Implementing cost-effective customer acquisition strategies
Leveraging first-party data for better customer engagement
Building sustainable marketing channels beyond Meta and Google
Maintaining consistent ROAS during peak seasons

Whether you’re a Shopify merchant spending $1M+ annually on advertising or looking to diversify your marketing channels, this episode offers valuable insights to enhance your customer acquisition strategy.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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