44:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 4b:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 4d:I[27201,["/_next/static/chunks/01xlw8hd842-c.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"IconMark"] :HL["https://img.transistorcdn.com/_dJWhyoRqZzYf-q341PHxLevzsSa4zzD_SsGFF2h5Eo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.jpg","image"] 3c:["$","img",null,{"alt":"Only 30 Shopify Merchants Used OpenAI's Instant Checkout. Here's Why That Matters. — eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover","src":"https://img.transistorcdn.com/_dJWhyoRqZzYf-q341PHxLevzsSa4zzD_SsGFF2h5Eo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.jpg","loading":"eager","decoding":"async","className":"absolute inset-0 h-full w-full object-cover"}] 3d:["$","div",null,{"aria-hidden":true,"className":"absolute inset-0 rounded-wave-lg ring-1 ring-inset ring-black/10"}] 45:T4f5,

Out of millions of Shopify merchants, only 30 went live with OpenAI's Instant Checkout before it got killed six months later. Here's what actually happened with agentic commerce, and what to do about it.

In this solo episode, Steve breaks down:

The foundational gap that doomed Instant Checkout from day one (OpenAI launched without solving for US sales tax)
The two-layer split that actually matters: AI owns discovery (up 4,700% YoY), but merchants still own the transaction
Stage-by-stage playbook for under $500K, $2M to $20M, and $20M+ stores: what to act on, what to ignore

Whether you're doing $500K a year or $50M, this episode gives you the exact stage-aware playbook to apply this quarter.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-457/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

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