44:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 4b:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 4d:I[27201,["/_next/static/chunks/01xlw8hd842-c.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"IconMark"] :HL["https://img.transistorcdn.com/_dJWhyoRqZzYf-q341PHxLevzsSa4zzD_SsGFF2h5Eo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.jpg","image"] 3c:["$","img",null,{"alt":"Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale) — eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover","src":"https://img.transistorcdn.com/_dJWhyoRqZzYf-q341PHxLevzsSa4zzD_SsGFF2h5Eo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.jpg","loading":"eager","decoding":"async","className":"absolute inset-0 h-full w-full object-cover"}] 3d:["$","div",null,{"aria-hidden":true,"className":"absolute inset-0 rounded-wave-lg ring-1 ring-inset ring-black/10"}] 45:T4e0,

Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash.

In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down:

Why the product-for-post model beats cash payouts at scale, with lifetime content rights and access to 11M+ vetted creators
The Amazon cold start fix: how external influencer traffic feeds Amazon's algorithm and accelerates your listing toward page one
Whitelisting explained: why running ads through the influencer's profile (not your brand's) consistently outperforms standard creative

Whether you're doing $10K months or scaling past $100M, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-462/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

46:Ta7f,