42:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 49:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 4b:I[27201,["/_next/static/chunks/01xlw8hd842-c.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"IconMark"] 3c:["$","div",null,{"aria-hidden":true,"className":"absolute inset-0 rounded-wave-lg ring-1 ring-inset ring-black/10"}] 43:T4b1,

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them.

In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down:

Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale
The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system
How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products

Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

44:Ta7f,