In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditional websites, checkout flows, and even ads.

Instead of customers clicking through pages, filtering products, and checking out manually, AI agents are beginning to discover products, compare options, negotiate price, and complete purchases on behalf of users. That shift has massive implications for marketers, founders, and operators.

You’ll Learn:

What agentic commerce really means (beyond the buzzwords)
Why product data feeds are becoming the foundation of modern commerce
How Shopify’s agentic checkout connects AI directly to your catalog
What this means for SEO, paid media, and brand discovery
Why reviews, social proof, and product structure matter more than ever
How platforms like Meta are making everything shoppable
What marketers should be paying attention to right now to stay ahead

This episode isn’t about hype—it’s about understanding the infrastructure changes shaping the next era of e-commerce and how to prepare before it becomes the default.

Show Notes:

See how Attentive helps connect people and the brands they love.: https://bit.ly/4ag8oEJ
Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

Agentic Commerce Is Here and It Changes Everything