Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he can diagnose what's wrong without looking at your ad account. The answer is almost never creative. It's almost never ad structure. It's offer-market fit.

In this episode, Joy breaks down why Facebook's auction works against you as you scale spend, how the AOV-to-CAC ratio determines your ceiling, and why Q3 is the single most important window for 7-figure brands to get this right before Q4.

In this episode:

Why growth plateaus are a business problem, not a marketing problem
How Facebook's auction gets harder as you spend more
The AOV vs. CAC framework that reveals who you're actually competing against
Why Q3 is the window to solve offer-market fit before Q4 spend ramps
How CTC's Marketing Moments service guarantees incremental revenue
The sequence that matters: product-market fit → offer-market fit → creative strategy

Key insight: Creative strategy is a volume mechanism, not an efficiency mechanism. If you're trying to solve a business problem with a marketing solution, that's where 7-figure brands go to die.

Show Notes:

Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign.
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