Sales tax feels simple—until you hit nexus.

In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast for growing ecommerce brands, what happens when you cross nexus thresholds in new states, and how ignoring compliance can turn into a painful (and expensive) distraction.

We cover:

What sales tax nexus actually means for ecommerce
The three “buckets” of brands (doing nothing, unhappy with current tools, or knowingly delaying)
Why sales tax is a year-round operational load
How modern brands approach checkout tax vs. filing/registration
The Streamlined Sales Tax (SST) program and why 24 states matter
A simple start-of-year checklist to get compliant and reduce risk

If you had a strong Q4 and expanded into new states, this is your sign to do a quick nexus and tooling review..

Show Notes:

TaxCloud has you covered: https://taxcloud.com/thread/
Explore the PROPHIT System: http://prophitsystem.com

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The Sales Tax “Nexus” Trap Most Brands Miss