
Hosted by Common Thread Collective · EN

Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of Jones Road Beauty. Discover their outstanding GQ score of 177.39 and unparalleled spending power, making them a true outlier in the beauty industry. Learn about the collaboration between Common Thread Collective and Jones Road Beauty in building a spend model and achieving a remarkable 1% accuracy in revenue prediction. Show Notes: Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interview episode, we sit down with Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, a powerhouse beauty brand with a GQ score of 221. Cherene shares her expertise in decoding growth strategies, dissecting the DNA of successful ecommerce giants, and navigating the nuanced world of cosmetics and skincare. Join us as Cherene delves into ILIA Beauty's journey, from its roots in skincare to its focus on clean and performance-driven cosmetics. Learn how Cherene applies her extensive experience in growth strategy to elevate brands, drawing from her impactful roles at CTC and Bobbie. Show Notes: Grapevine’s partnering with Common Thread Collective to offer listeners a discount on their first campaign. Click here to book a demo with Grapevine today! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

On this episode of the podcast, Taylor and Richard shift focus from long-term 2024 predictions to the most important trends happening right now — the decline of the “Head of Growth” role, the shift toward fixed fees for vendors, the rise of the Chief Operating Officer, and more. Show Notes: Get 30 free days of Toki’s cutting-edge customer loyalty platform (including cashback and paid membership programs) at buildwithtoki.com/ctc. See Taylor’s Ecommerce Ins and Outs tweet here. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

On this episode of the podcast, Taylor and Richard discuss Black Friday/Cyber Monday 2023 — the good, the bad, and what this year’s business-as-usual BFCM means for the ecommerce landscape in 2024. Show Notes: The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But this week, Taylor and Richard demonstrate how you reach profitability: a clear forecast that sets daily expectations across dozens of key metrics. Show Notes: Get V2 of the Ecommerce Diagnostic Toolkit before the price goes up here: https://bit.ly/46WU14Q Want us to put this system in place for you? We’d love to talk. Just get in touch with us at https://commonthreadco.com/pages/ecommerce-strategy to get started. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

On this episode of the podcast, Taylor is joined by his brother, QALO co-founder KC Holiday, and producer Cory Hamilton, the OG CTC employee, to reflect on the early days of CTC, how ecommerce has changed over the years, and how to grow an ecommerce business from the ground up. Show Notes: Go to ShipStation.com/thread today and sign up for your FREE 60-day extended trial. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

In many ways, $1M to $20M is the most exciting growth stage for any ecommerce business — you know you have a business that works, but you’re small enough that you have the freedom to innovate without being held back by bureaucracy. On this episode, Richard talks with ecommerce growth expert (and former Ecommerce Playbook host!) Andrew Faris about the keys to success for brands at this crucial growth stage. Show Notes: The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: http://getsaral.com/champions/ctc Get in touch with Andrew at ajfgrowth.com, and check out his podcast here.

In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of Growth at HexClad, and Richie Mashikov, Head of Growth at Birdie. They discuss forecasting, unit economics, and the rules for growth amidst uncertainty. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: https://bit.ly/3ZLKfjw The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. Connect with Richie: https://www.shesbirdie.com/ https://www.linkedin.com/in/richardmashiko/ https://twitter.com/richiemashiko Connect with Connor: https://hexclad.com/ https://www.linkedin.com/in/connor-rolain-b190ab148/ https://twitter.com/connorrolain

Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce brands are getting it wrong. On this episode, Taylor & Richard break down what it looks like to create big revenue peaks in “offseason” moments. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: https://bit.ly/3ZLKfjw The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

New year, new ecommerce landscape: In this episode, Taylor and Richard make 6 resolutions for the ecommerce industry, breaking down the strategies your business will need to thrive in the coming year. Show Notes: Need help making your New Year’s resolutions happen? Sign up for our online membership, Admission, right here: https://bit.ly/3Qx29C8 The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.