Podcast
eCom@One with Richard Hill
Hosted by eCom@One · ENGLISH
Unfiltered conversations with eCommerce owners, industry experts and more...
Our podcast is raw, honest and damn right insightful, as we chat to some of the best minds in eCommerce.
Welcome to the eCom@One Podcast.
Hello there,
So, you are a passionate eCommerce enthusiast just like us?
Richard Hill, our CEO, interviews guests from a wide range of eCommerce related industries. On this weekly podcast, we interview store owners, marketers and those on the frontline of online retailing.
Listen to their career stories, their tips for success and the challenges that they have faced in eCommerce. Each episode will have its own personal spin from, motivation, leadership to strategy.
Don’t get FOMO. Subscribe now!
233episodes
Episodes
Newest firstAll episodes
E232: Oli Cook - The Power of Small Actions: Sustainability Strategies for eCommerce Brands
6d ago00:43:27Tap to summarizeIn Episode 232 of the eCom@One podcast we’re focusing on the practical integration of sustainability into the eCommerce checkout experience. The discussion explored how brands can empower customers to support meaningful environmental projects without creating friction in the buying journey. One concept discussed was the significant impact of small, simple actions at the point of purchase, offering both a boost to customer advocacy and an edge in brand loyalty. Several points were raised, including the commercial viability of embedding sustainability practices, the myth that consumers don’t care about climate action and the evolving expectations surrounding ethical business practices. A key theme that emerged was the importance of starting with manageable steps to build a foundation for genuine, long-term positive impact. Whether you’re an eCommerce startup or an established brand, this episode provides insightful inspiration and actionable strategies for making sustainability a core part of business growth. Time Stamps: 00:00 Journey to sustainability focus 03:16 Discovering sustainability in business 09:27 Trying new sustainable brands 12:24 Making the Checkout Experience Joyful 13:44 Transparent charity donations 19:51 Brand sustainability and market challenges 20:40 Working with B Corp businesses 25:45 Helping brands understand sustainability 30:01 Discussing B Corp certification process 31:50 Shift to value-added products 37:38 Working with merchant clients 38:33 Future of sustainability in brands 41:45 John Sills' consumer insights blog
Transcribe →E231: Moise Abubakr - Protecting Brand Uniqueness and Driving Growth through Smart Email Marketing with Rockett St George
3w ago00:49:47Tap to summarize“Although, can you ever have too many cushions?” “Ask my wife, it's definitely no.” Welcome back to eCom@One with Richard Hill! In this episode, Richard Hill sits down with Moise Abubakr, Head of eCommerce at Rockett St George, a brand celebrated for its bold and personality-driven homeware. Together, they dig into the secrets behind building and protecting a truly unique brand, the power of niche marketing and how to keep your story consistent across all channels from product and creative to email and paid media. You’ll also hear Moise Abubakr share practical strategies for high-performing email marketing, insights into understanding your customer psychology, how to approach working with agencies, and how to leverage both D2C and marketplace partnerships like their recent collaboration with Next. Whether you’re looking to sharpen your brand identity, supercharge your email CRM, or future-proof your marketing strategy in the age of AI, this episode is packed with actionable advice you won’t want to miss. Time stamps: 00:00 Protecting and Growing Unique Brands 04:47 Importance of niche branding 08:30 Benefits of an agile in-house team 11:37 Empowering team through ownership 14:18 Working with agencies effectively 18:47 Optimising the welcome email flow 23:01 Improving customer conversion strategy 26:37 Tailoring email messages for audiences 27:59 Using data for customer targeting 33:11 Personalising marketing strategies 37:07 Understanding AI in Marketing 41:00 Expanding product range on marketplaces 43:11 Partnering with Next for expansion 45:51 Importance of community for brands 49:33 Encouragement to subscribe
Transcribe →E230: Alex Spooner & Aoife Daly - How to Create eCommerce Content That Ranks, Converts and Gets Cited by AI
Jul 600:53:01Tap to summarize"I could be writing about ponies and glitter... then writing about swords... and AI would make them sound exactly the same." The conversation focused on the ever-evolving landscape of content strategy, with a particular emphasis on the impact of AI, the enduring fundamentals of SEO and the crucial distinction between content that drives revenue and content that simply fills space. A key theme that emerged was the importance of emotional connection in content, as well as the rising demand for concise, value-driven writing in an age of information overload and shrinking attention spans. The discussion explored practical strategies for standing out in a crowded digital marketplace, the role of forums and PR in building authority, and how brands can adapt their approach to maximise both visibility and trust. Several points were raised, including the necessity of balancing AI tools with human creativity, the timeless value of high-quality blogs and actionable tips for both new and seasoned content creators. Whether you’re a marketer, business owner, or content writer, this episode provides valuable insights into creating content that not only ranks, but converts. Time stamps: 00:00 Practical content strategies with AI 05:11 Impact of social media on content 09:23 Using search results for content strategy 10:25 SEO strategies and AI adaptations 13:48 Engaging on discussion boards 20:03 Optimising content for conversions 24:11 Discussing AI vs human content writing 25:51 Balancing factual and engaging content 29:12 Impact of AI content on SEO 32:54 Using research tools carefully 36:35 Importance of headlines in PR 38:16 Discussing Link Placement in Articles 43:40 Discussing low-volume keywords 44:51 Finding Hidden Keyword Opportunities 48:59 Advice for new content writers 51:27 Real productivity vs. burnout
Transcribe →E229: Helen Lord - From Dragon’s Den to Marketplace Leader Helen Lord Explains Sustainable Retail
Jun 1800:48:57Tap to summarize"You see 10 minutes on Dragon's Den. What you don't see is the two-and-a-half hours in the Den, months of forensic BBC due diligence, and the fact you've only got about a 1% chance of ever making it onto TV." In this episode, Richard sits down with Helen Lord, founder of Rehome, a marketplace dedicated to giving kitchens, bedrooms, bathrooms and interiors a second life. Helen shares her honest insights on what it really takes to make sustainability work in retail, discussing the challenges of building trust in a high-value resale category and the complexities of making reuse accessible for both buyers and sellers. The conversation also explores Helen's memorable experience on Dragon’s Den, the behind-the-scenes reality of due diligence, the critical role of partnerships and practical lessons learned from developing a purpose-driven brand and marketplace. Whether you’re interested in sustainability, marketplaces or founder-led growth, this episode promises authentic advice and inspiration from a trailblazer in sustainable eCommerce.
Transcribe →E228: Kieran Wright & Damian Duke - Mastering AI for eCommerce Success Without Losing the Human Touch
Jun 100:31:38Tap to summarize“What could’ve been a five-minute conversation with a human has now taken 30 minutes and made me angry.” In this episode of eCom@One with Richard Hill, the spotlight turns to AI’s real-world impact on the eCommerce landscape. Richard hands the reins to Kieran Wright and Damian Duke, who dive deep into where AI genuinely adds value beyond the hype. Listen in as they discuss how AI is speeding up processes, enhancing research and strategy, and revolutionising workflows, while also exploring its limitations, ethical considerations and the irreplaceable role of human insight. Whether you want to refine your operations, improve content, or simply make smarter decisions about AI tools, this episode is packed with practical advice and candid opinions, helping you cut through the noise and harness AI where it matters most. And remember “The trick is: I actually don’t know what I’m talking about, but if I say it in this tone of voice…” We’re joking, kind of! Hit subscribe, and let’s get started! Time Stamps: 00:00 Exploring practical AI in business 04:44 Skepticism about chatbots in retail 07:13 Using AI as a thinking partner 10:17 Discussing AI tool reliance 15:05 Discussing AI and ethical concerns 18:12 Caution with AI data privacy 22:20 Clients pushing for AI in reviews 23:16 Evaluating AI tools for clients 27:03 Shifting roles in agency teams 30:10 Recommending a YouTube channel
Transcribe →E227: Alexandra Stephens & Eleasha Reay - Achieving eCommerce Growth Through Smarter PPC: Expert Insights on Campaign Structure and Feeds
May 2100:37:42Tap to summarize“PPC doesn’t stand for pay-per-click anymore… it stands for ‘please, please convert.’” Welcome to another practical and insight-packed episode of eCom@One with Richard Hill! In this episode, Richard hands the mic to two of our PPC pros, Alex and Eleasha, for a deep dive into what’s working right now in paid search for eCommerce brands. Drawing on years of hands-on experience across B2B and B2C accounts, they share actionable strategies on feed optimisation, campaign structuring, landing page testing and how to scale past revenue plateaus. Whether you're running campaigns in-house, working with an agency, or just looking to squeeze more performance from your PPC spend, this episode is loaded with expert takeaways, plus why channels like Microsoft Ads might be your next secret weapon. Hit subscribe and get ready for a conversation that gets right to the heart of driving better returns and smarter growth in eCommerce PPC. Time stamps: 00:00 Paid search tips for eCommerce 03:38 Starting out in the marketing field 07:35 Social media and branding strategy 10:23 Appealing to a younger market 13:27 Exploring diverse marketing roles 18:35 Optimising ad campaigns for profit 21:53 Changing product IDs impact feeds 23:48 Optimising Microsoft Ads Strategies 27:56 Trying Microsoft Ads for clients 31:57 Testing landing page effectiveness 32:46 Hitting the 3 million milestone 36:50 Book recommendation: Good Vibes, Good Life
Transcribe →E226: Michael Duxbury - Balancing AI Automation and Human Creativity in Email and CRM
Apr 2700:46:55Tap to summarize"Maybe I’ll hear back from your AI Assistant… Sorry Michael is Busy” Welcome to another episode of eCom@One, today, Richard is joined by Michael Duxbury from Dot Digital, a true veteran with over 15 years of experience in CRM, email marketing and martech. In this insightful conversation, they dive deep into how AI is transforming the worlds of email and CRM marketing, from boosting segmentation and personalisation to automating content creation, reporting and campaign workflows. You’ll hear how AI can supercharge both seasoned marketers and resource-strapped teams, uncover the real adoption trends (and misconceptions), and explore the exciting future of cross-channel marketing, including the latest on WhatsApp and next-level list-building. Whether you’re trying to decode the AI hype or searching for actionable marketing tactics, this episode is packed with practical advice and forward-thinking strategies to help you stay ahead in a rapidly evolving industry. Time Stamps: 00:00 AI in CRM and email marketing 04:25 Embracing AI in Business Operations 08:40 AI in consumer purchasing journeys 11:22 AI usage in email marketing 15:41 AI simplifies multi-channel marketing 17:02 AI's impact on marketing agencies 20:05 Using AI to Generate Emails 23:19 AI in customer segmentation 27:47 Using analytics and marketing tools 29:34 Using AI tools for digital marketing 35:03 Using WhatsApp for targeted campaigns 38:23 Introducing tone of voice feature 40:53 AI-driven marketing assistance 43:36 Email CRM marketing evolution 45:27 Discussing Steinbeck's Cannery Row
Transcribe →E225: John Brolly - Futureproof Your eCommerce Store: AI Innovations, Data Feeds,and Personalisation Tips
Apr 1400:42:14Tap to summarizeThere are seismic changes rocking the eCommerce world at the moment. In this episode of eCom@One, host Richard Hill sits down with John Brolly, Head of Partnerships EMEA of Athos Commerce, for a deep dive into the seismic changes rocking the eCommerce world; driven by AI, product data, and new approaches to product discovery. With unique insights spanning thousands of retailers, agencies and brands, John reveals why great product data is now at the heart of visibility, conversion and profit online. From conversational AI search to data hygiene, merchandising strategies and operational efficiency, this conversation explores the tactics that are separating today’s most successful eCommerce businesses from the rest. If you're curious about leveraging product feeds, tapping into LLMs, or staying ahead of the latest digital transformations, this episode delivers real-world examples, actionable advice and a look into the future of eCommerce innovation. Hit subscribe now, it’s time to discover where the real opportunities are in the new age of eCommerce. 00:00 AI and product data in eCommerce 06:02 Improving the shopping experience 08:55 Using AI to read data 11:45 Improving product feeds with AI 14:40 Early challenges in AI partnerships 18:42 Improving site search and merchandising 19:59 Changing consumer habits 25:18 Managing end-of-year finances 26:54 Faster proof-of-concept development 29:42 The importance of communication skills 34:20 Exciting trends in eCommerce 35:57 AI's impact on agencies 40:04 Favourite dystopian author inspires name 41:59 Closing and subscribe reminder
Transcribe →E224: Sophie Penny - Is Email Marketing Dead? AI, Segmentation and Revenue Tips for eCommerce Success
Mar 1000:36:24Tap to summarizeEmail Marketing isn’t dead. We’re joined today by Sophie Penny, Senior Account Manager at EcomOne. In this insightful conversation, Richard Hill and Sophie Penny dive deep into the world of email marketing in e-commerce, tackling the big question, is email marketing dead? Spoiler: it’s not, but the game has definitely changed. Together, they discuss the powerful role AI now plays in email. Think predictive analytics, smart segmentation and hyper-personalisation that goes way beyond just using your customer’s first name. Sophie Penny shares the biggest shifts she’s seeing in how brands use email, including practical strategies for getting the most out of signup forms and automations, especially for driving revenue. This episode covers best practices for segmentation, how to keep your brand’s email campaigns engaging and relevant (without becoming “noise” in your customers’ inboxes), and why not every strategy works for every brand. You’ll also hear actionable tips specific to industries like automotive, outdoor, and B2B, not to mention creative ideas for building loyalty and community through email. If you’re ready to move beyond “blanket” marketing and tap into what really works today, this episode is packed with expert advice you can put into action right away. Let’s get into it! 00:00 "Email Marketing Isn't Dead" 06:06 Poorly Timed Marketing Emails 07:56 Sensitive Holiday Communication Strategy 12:42 Email Segmentation Boosts Engagement 16:07 Building Community Around Niche Brands 19:57 "Maximizing Post-Black Friday Gains" 22:11 "Evolving Email Strategies & Design" 27:19 "Thoughts on High-Value Purchases" 27:50 Maximizing Sales Through Maintenance 31:24 E-commerce Insights for Niche Catalogs 34:29 End-of-Year Buying Insights
Transcribe →E223: Fran Gresswell - Overcoming £12,000 Loss to 400 Retailers Stocking Riviera Iced Tea: The Founders Story
Mar 300:40:14Tap to summarize“I do think as a founder of a small business, if you can get face to face with someone, you sell them on the story, not the product”. On this episode of eCom@One, host Richard Hill sits down with Fran Gresswell, the dynamic founder of Riviera Iced Tea, a premium drinks brand she launched while still at university. Fran’s journey is nothing short of inspiring: from bootstrapping her business and overcoming a devastating £12,000 loss to a manufacturer, to landing her product in over 400 independent retailers and major venues, including the Co-op and prestigious spots like Chatsworth and Holcombe Hall. This conversation dives into the realities of building a brand in the tough world of physical products without the cushion of huge funding or sugarcoating the setbacks. Fran shares her honest experiences hustling for retail listings; literally walking into cafes and stores, selling her story face-to-face, and building relationships with buyers through persistence and timing. We hear how Riviera repositioned itself as a premium non-alcoholic alternative, leveraging TikTok and personal branding to drive growth and turn viral moments into wholesale success. Fran opens up about navigating tight margins in food and drink, the impact of rising costs, and the strategies she’s using to stay resilient as a founder including email campaigns, guerrilla marketing, and adapting to changing consumer habits. If you’re a founder or marketer navigating retail, D2C, or just curious about what it takes to build a brand from scratch in today’s market, this episode brings grounded advice, practical insights, and a hefty dose of real talk from someone who’s living it every day. 00:00 Local Spotlight: Riviera Iced Tea 04:15 Lessons from a Costly Mistake 06:29 "Overcoming Doubt in Business" 11:45 "Flavors Drive Iced Tea Success" 13:24 "Securing Retail Listings Journey" 16:16 "Festival Sales Strategy Insights" 21:06 "Expanding into Ideal Venues" 23:57 TikTok Boosted My Business 28:26 "Rewarding Loyal Customers First" 29:46 "Subscription Plan Discussion Insights" 33:10 Small Business Challenges Persist 35:57 "What Keeps You Up?" 39:09 Learn from Business Failures
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