How did an industry survive a technology that should have made it obsolete? Aled Maclean-Jones explains to EconTalk's Russ Roberts how Japanese quartz watches nearly wiped out Swiss watchmaking with cheaper, more accurate alternatives--and how the Swiss redefined the value of a watch to recover market dominance. Maclean-Jones discusses the Japanese innovations that led to the Swiss industry's collapse; the brilliant decision by a pair of Swiss mavericks to change the narrative around mechanical watches; and the consolidation and standardization of Swiss watchmaking undertaken by Swatch founder Nicolas Hayek.