Most people are still using AI like it’s 2023 - throwing in prompts, hoping for magic, getting frustrated, and giving up. If that’s you, that’s why you’re stuck.

AI isn’t just a tool. It’s not glorified Google. It should be a strategic business partner that works with you. If you’re not using it that way yet, you’re leaving money and momentum on the table.

In this episode, I break down:

The biggest mistakes people make when using ChatGPT (and why it’s failing them)
How to train your AI like a team member instead of treating it like a vending machine
Why personality and memory settings matter for getting actual useful responses
How I’m using AI in 2025 - beyond content - to make better decisions, optimise my operations, and even improve my coaching

If you’re still stuck in prompt regurgitation mode, you’re already falling behind. It’s time to fix that.

Timestamps

0:00 – The AI mistake that’s keeping you stuck

1:30 – Are you treating ChatGPT like a booty call? (Here’s why that’s a problem)

3:00 – AI is not a search engine. Stop using it like one

4:30 – How to train ChatGPT like a CEO, not an amateur

7:00 – Why feedback and iteration are the key to better responses

8:30 – Humanising your AI: how to give it a personality and voice

10:00 – How I’m actually using AI in 2025 (and how you should be, too)

12:30 – AI for strategic thinking: How to make it challenge you

14:00 – Using AI for business efficiency, automation, and workflow mapping

16:00 – Data, insights, and feeding AI the right information

18:30 – How AI can make you a better coach (without replacing you)

21:00 – The one thing you must check in your ChatGPT settings today

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100. How I Actually Use AI as a CEO in 2025 (And Why You’re Doing It Wrong)