What does it take to build not just a product, but a thriving company in today's fast-paced, data-driven world?

In this episode of Electrifying Growth, Chris Sugden talks with Tommy Cotter, Director of Data Products at Benzinga. With a strong background in building high-impact API products and leading cross-functional teams, Tommy has delivered innovative solutions for top financial institutions, combining technical expertise with strategic insight to solve complex business challenges.

Tommy shares his insights on product management, innovation, and go-to-market strategy for fast-growing companies. He discusses how businesses can create transformative, scalable products by aligning teams with business goals and focusing on human-centered growth. Whether you're scaling a startup or transforming a legacy business, Tommy's approach to leadership will inspire you to rethink growth.

In this conversation, you'll learn:

How to build purpose-driven products that drive lasting growth
The key to aligning teams for faster, more effective growth
Why balancing AI and human touch fuels innovation and success

Jump into the conversation:

(00:00) The rise of software cost reduction to zero

(00:55) Introduction to Tommy Cotter and his background

(02:48) Tommy's journey from basketball to the auto industry

(05:13) Key lessons learned from Coach Campy

(06:45) Why Tommy left the auto industry for new opportunities

(09:26) What Benzinga does and its role in the market

(11:39) Tommy's role as Director of Data Products at Benzinga

(12:39) Aligning product management with go-to-market strategy

(15:38) Leveraging AI to power data-driven products

(17:50) The importance of human oversight in AI-driven products

(21:22) Practical steps to start using AI in your business

(23:37) The innovative culture that drives success at Benzinga

(26:02) Navigating token costs and pricing models in AI

(28:02) The SaaS reset and adjusting to the new market norm

(29:32) Career advice: networking and finding opportunities