Today we break down what it really takes to share equity and build a multi-partner advisory firm without creating resentment or chaos. We talk through internships, trust, healthy conflict, and the long game of developing leaders who actually want the obligations of ownership.

Key topics discussed in this episode:

• Building an internship program to source future service and lead advisors

• Keeping interns productive with real projects, fast onboarding, and clear SOPs

• Why owners show up differently and why equity should be granted carefully

• Designing a passage to partnership, including a two to three year evaluation window

• Reframing collaboration as challenge without hostility and making feedback normal

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About Luke

Luke was born and raised in North Idaho, growing up in a rural log cabin without electricity for much of his childhood. That upbringing taught him early on that wealth is more than money, but going without financially also gave him a deep appreciation for the stability financial security can bring a family. That dual perspective has shaped his approach to financial planning and enterprise leadership ever since.

Luke earned a B.S. in Economics with a focus in Finance from the University of Idaho and began his career in 2002 as an intern at Northwestern Mutual in Seattle, WA. Over 23 years, he held nearly every field leadership position in the firm, leading a highly productive district office in Bellevue.

In 2018, Luke stepped away from his Managing Director role to focus full-time on Pillar Financial Group, which he co-founded with Keith Foe and Kevin Kent. At the time, Pillar managed roughly $400 million in assets with a team of eight. Today, as CEO, Luke has helped grow the firm through disciplined organic growth and targeted acquisitions to 35 team members and close to $2 billion in assets under management. Pillar has since reaffiliated with Cetera Advisors, continuing to scale the firm's capabilities so it can deliver an exceptional client experience for generations to come.

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About Kristin Burke

Kristin Burke works with financial advisors and leaders in financial services who are building and scaling firms. She helps them lead more effectively, develop their team, and execute consistently on the priorities that drive growth.

Work with Kristin

If you are building a firm and want a strategic partner to help you think through leadership, team development, and execution, you can learn more about working with Kristin here:

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