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Elon Musk’s SpaceX is reportedly preparing to enter the U.S. mobile market by offering a retail cellular service through its Starlink division. This move signals a shift from purely satellite-based partnerships to a model that would place the company in direct competition with established carriers like AT&T and Verizon. To support this expansion, the firm may develop its own terrestrial network infrastructure or seek wholesale agreements to ensure urban connectivity. While some industry experts believe this could disrupt the telecommunications industry, others suggest the announcement might be a strategic negotiating tactic to gain leverage over existing partners. Regardless of the intent, the transition toward a consumer-facing mobile brand would require significant investment in retail presence and ground-based technology. This potential expansion reflects the company's broader ambition to capture a larger share of the multibillion-dollar connectivity market.