
Hosted by Emily Hirsh · EN

In this episode, I'm sharing my honest, unfiltered take on Russell Brunson firing his entire copywriting team and why the reaction from both sides of the debate is missing the point entirely. I break down why AI replacing humans is the wrong conversation to be having, what the integration actually looks like inside a real business, and the one question every entrepreneur should be running their AI decisions through before they waste time chasing shiny objects. If you've been feeling behind, overwhelmed, or like you're watching everyone else "win" with AI while you're still figuring it out, this episode is for you.

In this episode, I'm breaking down the real reason you feel like you're constantly reacting to your day instead of running it, and why the "no time" story is keeping you stuck in exactly the place you're trying to get out of. The most successful entrepreneurs I know have one thing in common: they are ruthless with their time and energy and they don't apologize for it. This isn't about waiting until you have a seven-figure business. It's about making the decision now that your time and energy is your most valuable asset and then letting that decision change what you say yes to, what you delegate, and how you build your life around your business instead of the other way around.

In today's episode, I'm getting vulnerable about something I think so many entrepreneurs can relate to: reaching a point where you've built everything you dreamed of and realizing the real work is just beginning. I talk about the moment I asked myself who I really am underneath all the labels and how that question cracked something open in a really beautiful way. I dig into why high performers are wired to constantly chase the next thing, and how recognizing that pattern is actually the first step to breaking free from it. I also share the small but powerful shifts I'm making right now to stop abandoning myself and start learning what it actually feels like to just be. If you're ready to stop chasing and start living, this one's for you.

In this episode, I'm pulling back the curtain on how I actually think about my marketing when we're behind on a sales goal, and the framework I use to decide what actions to take. I share my thoughts on why the answer is never just "get more leads," and why building a full marketing ecosystem, one where your ads, email list, social media, and live experiences are all working together, is what separates struggling marketing from marketing that compounds over time. I also talk about the power of re-engaging your warm audience with something fresh, and share a real client example where that approach generated a 10x return on ad spend. If you've been feeling like your marketing isn't working or you're too focused on new leads while leaving money on the table, this episode will challenge you to think differently.

In this episode, I dive into what it really looks like to build a business that doesn't depend on you for every single task, and the mindset shifts required to get there. I share my thoughts on hiring, delegating, and stepping fully into the CEO role, especially when it comes to valuing your time and letting go of doing everything yourself. I also talk about the guilt that can come up when your team takes on more of the day-to-day, and how to reframe that so you can lead effectively. If you've been feeling stuck in the weeds of your business or unsure how to grow to the next level, this episode will challenge you to think differently.

In this episode, I open up about a tough morning that had me questioning everything, and the truths I come back to when business feels hard. I share why your natural strengths are an advantage you might be underusing, why challenges never fully go away, and how embracing the 50/50 nature of life and business can change how you move through hard seasons. If you've been overthinking or second-guessing your next move, this one's for you.

In today's episode, I share the story of what happened after I spoke honestly on the podcast — and why I'd do it again. I walk through how I think about sharing real experiences in my content, including how to know when you're ready to share something versus when you're still too emotionally charged to do it right. I also talk about how to separate yourself from the response when people get triggered, why other people's reactions are almost never actually about you, and what I'd tell any business owner who finds themselves on either side of a situation like this. Tune in if you've ever held back from speaking your truth because you were afraid of how people would respond.

In today's episode, I reflect on what's been on my mind lately in both life and business, from the busyness of this season to the deeper importance of staying connected to myself. I talk about how easy it's becoming to rely on AI and outside noise for validation, and why that can lead to disconnection and distorted thinking if we're not careful. I also share why cultivating stillness, critical thinking, and self-trust is more important than ever. This episode is really a reminder that success doesn't come from copying others. It comes from alignment, authenticity, and creating your own way forward.

In today's episode, I'm sharing what's actually happening behind the scenes right now as I scale — from launching our new Embodied headquarters, to hiring in-person for the first time, to testing twice-a-day content posting. But more than the updates, I want to talk about the mindset behind all of it, because I got kicked out of my gym six months ago and it ended up changing my business in a way I never saw coming. If you've been resisting change or forcing things to happen on your timeline, you need to hear this one.

In today's episode, I share my honest perspective on how I'm currently using AI in my business, including what's working, what feels overwhelming, and where I think things are headed. I break down how we're using AI to increase capacity and streamline operations, while still relying on humans for the final layer of depth and connection. I also reflect on the importance of not letting AI think for you and creating space for your own ideas first. Tune in to hear how I'm navigating it all in real time.