When Liz Zwillinger and her co-founder Joey Zwillinger looked at the supplement industry, they saw a glaring gap in how women's health was being addressed. Most products offered a one-size-fits-all approach, ignoring the profound ways a woman's nutritional needs shift across different life stages. This realization led to the birth of Biologica, a wellness brand dedicated to creating science-backed formulations tailored specifically to reproductive years, perimenopause, and post-menopause.

By focusing on the biological realities of hormonal health, Liz is helping women navigate their wellness journeys with clarity and precision. In this episode, we dive into the entrepreneurial journey of building a mission-driven supplement brand and why targeting specific life stages is the future of the women's health category.

Inside the Episode:

Why Liz and Joey decided to move beyond generic multivitamins to create products that reflect the actual physiological changes women experience over time.
The challenges and rewards of developing science-backed formulations in a crowded and often confusing supplement market.
Why personalization is no longer a luxury but a necessity for women looking to optimize their long-term health and human performance.

Shop here!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.