For husband-and-wife team Sarah and Brett Bowlin, years of long-distance hiking and remote travel led to a frustrating realization: the beauty of the landscape rarely matched the quality of the food in their packs. Tired of nutritionally empty, overly processed meals that felt disconnected from the joy of a shared table, they founded Bowl & Kettle. Based in Colorado, the company is redefining outdoor nutrition by bringing culinary intention and whole ingredients to the freeze-dried category.

Since its launch in 2024, Bowl & Kettle has evolved from a scrappy founder-led experiment into a nationwide community of adventurers. Sarah joins us to discuss how they carefully adapt real dishes to the freeze-drying process without sacrificing taste or nourishment. It is a conversation about the philosophy that meaningful moments in the outdoors deserve food that feels just as thoughtful and alive as the places where it is eaten.

Inside the Episode:

Sarah's professional background in consumer research and how it provided the ideal foundation for identifying market gaps and building a brand that truly resonates with the modern adventurer.
The technical and creative process of taking real, whole-ingredient recipes and adapting them for freeze-drying while maintaining bold seasoning.
Why Bowl & Kettle remains hands-on with production and recipe development while scaling to meet the needs of a loyal community of travelers.

Shop here!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.