As a third generation farmer and VP of Agriculture, Bryce Lundberg continues a legacy that began in 1937: a promise to leave the land better than he found it. Alongside him, CEO Suzanne Sengelmann leverages 30 years of brand building expertise, including leadership roles at Clorox and Angie's Boomchickapop, to transform this nearly 100 year old family farm into a consumer relevant powerhouse. Together, they have positioned Lundberg Family Farms as a leading U.S. Regenerative Organic Certified® brand, proving that land restoring practices and premium taste go hand in hand.

The farm's commitment to habitat preservation and soil health is matched only by Suzanne's mission to make the brand behave with the agility of a startup. Bryce and Suzanne share how the Lundberg family tends to soil, air, and wildlife as carefully as their crops, and how a purpose driven strategy is bringing high quality rice varieties and snacks to a new generation of conscious eaters.

Inside the Episode:

Bryce shares the specific farming practices that allow Lundberg to restore land and preserve habitats while growing award winning rice.
Suzanne discusses the strategic transformation of a multi-generational family business into a modern, consumer facing brand.
The importance of maintaining a single, "true north" purpose when scaling a business that prioritizes the environment as much as the bottom line.

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