Building on a deep family history of farming in Punjab, India, co-founder Pooja Chopra is redefining what it means to lead a clean beauty brand. Alongside her mother and co-founder Jessica, Pooja launched Mudita Earth to combine farm grown ingredients with modern cosmetic science. While currently pursuing her MBA at the University of Chicago Booth School of Business, Pooja is scaling the brand across hundreds of retail locations, driven by a mission to provide affordable and accessible clean beauty for people of color.

At the heart of Mudita Earth is a data driven approach to sustainability and inclusivity. Pooja shares how her heritage in Punjab and her appreciation for low waste practices led to the creation of a botanical skincare line that fills a glaring gap in the beauty industry. It is a story of a mother daughter duo working to ensure that clean, sustainable beauty is empowering and inclusive for everyone.

Inside the Episode:

The origin story of the brand, starting with Jessica handcrafting botanical products at home before scaling the mission into a professional skincare line.
How the early success and positive community feedback at local farmer's markets paved the way for a pitch at Walmart, sparking the brand's strategic focus on retail.
Pooja discusses how utilizing high quality ingredients sourced directly from their own family farms allows them to offer premium, effective skincare at an accessible price point.

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