Sarela Herrada, Co-Founder and CEO of SIMPLi, is leading a broader movement to bring nutrient-dense, purpose-led pantry staples into everyday kitchens without compromising on quality or values. Founded in 2020 alongside her husband and co-founder Matt Cohen, SIMPLi was born during the pandemic from a shared belief that better food, grown with care and integrity, should be easier to access. The brand launched directly across foodservice, retail, direct-to-consumer, and meal kits, introducing its first Regenerative Organic Certified® products at Whole Foods Market in 2021 and evolving into an elevated portfolio designed for modern, everyday nourishment.

Sarela and I talk about building a supply chain rooted in deep transparency and equitable sourcing, beginning with quinoa sourced directly from indigenous farmers in Puno, Peru. She shares the unique operational realities of launching a multi-channel food brand during a global pandemic, the true meaning behind regenerative agriculture, and how SIMPLi successfully sits at the intersection of food, wellness, and lifestyle to support how people actually live and cook today.

Inside the Episode:

Sarela shares how a shared passion for accessible, high-integrity food inspired her and her husband to launch SIMPLi to meet the shifting demands of home cooks.
What it actually means to be Regenerative Organic Certified® and why prioritizing soil health and ecosystem wellness translates to more nutrient-dense food.
How SIMPLi bridges the gap between agricultural values and a modern lifestyle, making versatile, clean ingredients a seamless part of daily self-care.

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