Nicole D'Alonzo is the Founder of 19 Minute Yoga, the audio-first yoga app providing step-by-step audio instructions for you to flow with ease–no more craning your neck to watch a screen. As a non-technical app founder, Nicole built a solution to solve her own wellness challenges. Thousands of people around the world use 19 Minute Yoga to improve flexibility, increase strength, and reduce anxiety. Monthly and yearly subscriptions are available.

We talk about:

Got the idea, now do it! How to Build Your First App
Yoga practice (and our favorite poses)
Product development and the significance of "19 minutes" of yoga
Working with developers as a non-technical (but yet know enough) and trying not to be a feature creep
The importance of user feedback to develop and improve UX experience
Subscription retention
Grit and tenacity are needed

Nicole says, "don't take a no, from someone who can't give you a yes."
Plus "you have to be your own hype team."

In addition to creating a leading yoga app, Nicole helps entrepreneurs and executives de-stress with one-on-one Yoga Nidra meditation sessions. Before launching her startup, Nicole worked as a global director at L'Oréal and a marketing strategist at PR agency Porter Novelli. She’s shared the stage with the NFL, Microsoft, Bloomberg Business, and more.

Find Nicole: website, 19 Minute Yoga App, Instagram, Twitter

CREATING AN APP & BEING YOUR OWN HYPE TEAM