Paid ads used to be simple: find the right audience, dial in your targeting, and scale. Now? It's where a lot of businesses quietly burn cash.  In this episode, we are joined by Hernan Vazquez, a paid ads expert with over a decade of experience. Hernan explains why so many business owners are spending more on ads and getting less back. The biggest problem is the math. What used to work at $3 leads or cheap clicks doesn't work when acquisition costs have doubled or tripled. But many businesses haven't adjusted. They're still running the same funnels, expecting the same outcomes, and wondering why margins are disappearing.  According to Hernan, platforms like Meta and Google now rely heavily on AI, which means your creative is doing the real work. If your message doesn't land instantly, your budget gets eaten alive. That's why more operators are shifting to low ticket offers. Instead of risking everything on a cold high-ticket sale, Hernan suggests using low-ticket products to test d...