Podcast
Empire Secrets of Digital Marketing with Mariana Henninger
Hosted by Brandmagnetic · EN
Think digital marketing and entrepreneurship... but FUN as heck!
I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.
If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!
In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success.
It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.
If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!
And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
30episodes
Episodes
Newest firstAll episodes
Why More Visibility Won’t Fix Cold Buyers — From Content Machine to Trust Machine | Ep. 141
2w ago00:23:55Tap to summarizeText me!Most coaches think they have a visibility problem.More leads.More eyeballs.More content.More stages.More podcasts.But if your sales calls still feel like emotional CPR — pulling out testimonials, over-explaining your method, proving why you’re different, trying to create certainty in 45 minutes — the real issue probably started long before the call.In this episode, I’m walking you through the exact map I use with clients to build a Trust Ecosystem that gets dream clients arriving already pre-sold — before they book the call, before they hear the price, and before you have to drag them across the finish line.I also share the sales call that changed everything for me: the one where I coached too much, gave too much, explained too much… and still didn’t make the sale. That call made me realize my sales process wasn’t the problem. The missing piece was everything that should have happened upstream.Inside this episode:📌 The 5 stages coaches move through before clients start arriving pre-sold📌 Why the “content machine” playbook keeps so many brilliant coaches exhausted📌 The difference between content that creates attention and assets that create certainty📌 The 5 Trust Gaps that keep your dream clients from choosing you faster📌 Why your sales calls should feel like confirmation — not convincingIf you’re tired of creating more content, carrying the emotional weight of every sales call, and watching the right people take months to decide, this episode will show you the system that makes trust compound.DM me “pre-sold” on Instagram for more info: https://instagram.com/brandmagneticGrab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →Why More Content Isn’t Shortening Your Sales Cycle… How Trust Actually Works | Ep. 140
3w ago00:14:50Tap to summarizeText me!We’ve been told that trust takes forever.Seven hours of content (although more likely seventy!). Six to twelve months of nurturing.Constantly provide value and create a gazillion posts so people can “know, like, and trust” us.And sure… people need touch points. But your dreamiest buyer is not seeing every single thing you post. She’s catching a post here, a story there, maybe a webinar, maybe your pinned video… and quietly building a picture of who you are, what you stand for, and whether she trusts you enough to pay you.In this episode, I’m breaking down how trust actually works online — and how to create the exact pieces of content that move your perfect client toward the trust tipping point much faster.I also share the story of a client, Katie, whose Human Connection Video became the centerpiece of her trust ecosystem — pinned on social, living on her About page, sitting in her email signature, and now running through retargeting ads so the right people keep seeing the story that makes them feel safe, seen, and ready.Inside this episode:📌 Why more content doesn’t automatically create more trust📌 The four Trust Triggers every premium buyer needs to feel📌 Why sophisticated buyers need more than familiarity📌 How the right stories shift beliefs before the offer is ever made📌 Why a Human Connection Video can become the trust asset that does the heavy liftingYou don’t need a million pieces of content. You need the right stories, in the right order, in front of the right people.That’s the precision game.If you want to learn more about how we help clients create a trust ecosystem that presells premium clients without having to post a million pieces of content, DM me “PRESOLD” on Instagram – @brandmagnetic.If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →“Ahh I Need To Fix My Visibility!” – Here’s What You Need Instead In Your Digital Marketing | Ep. 139
4w ago00:13:28Tap to summarizeText me!So many brilliant coaches think they have a visibility problem — “if only more of the right people could see me!!” Today, I’m going to show you what’s ACTUALLY missing in your business. The reality is that cold people are landing on your website, socials, profile, comments, and content… and making a snap judgment in seconds.If your world doesn’t immediately communicate who you are, what you stand for, who you help, and why they should trust you, more eyeballs won’t solve it.Inside this episode:📌 The snap judgments your perfect client is making the moment she lands in your world📌 Why naming the exact problem matters more than describing what your client wants📌 How a Human Connection Video can shorten a 6–12 month sales cycle into a WEEK📌 Why your Trust Ecosystem needs the right stories, belief-shifting assets, and retargeting — not just more contentIf you’ve been trying to be louder, post more, or get in front of more people… this episode will help you look at the thing that actually determines whether the right people trust you once they arrive.Want more info on PreSold? DM me “PRESOLD” on Instagram for more info: https://instagram.com/brandmagneticOr Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →Stop Starting From Zero on Sales Calls: The 3-Phase System That Gets Clients PreSold | Ep. 138
Apr 3000:15:21Tap to summarizeText me!I need you to hear this: if your sales calls still feel like heavy lifting – it’s all about what’s happening BEFORE the call.In this episode, I’m walking through the exact 3-phase system I use with clients to help premium buyers arrive already sold — without posting a million pieces of content, without feeding the algorithm until your soul quietly leaves your body, and without starting from zero every time someone books a call.I also share the moment this became painfully obvious in my own business: I had a call with a woman who had no idea what I actually brought to the table. I pulled out the testimonials, over-explained the method, coached too much on the call… and she still didn’t buy. And I remember closing my laptop thinking: I’m literally the person who knows how to make people feel things on camera — so why can’t I make her feel this before the call?That was the shift.Trust wasn’t being formed upstream.Inside this episode:📌 Why brilliant coaches are often solving the wrong problem📌 The difference between content volume and a real trust ecosystem📌 How the right stories shift beliefs before your buyer ever reaches out📌 Why your Human Connection Video sits at the center of the system📌 How retargeting keeps the right trust assets circulating so your perfect clients arrive already decidedIf you’re tired of creating content that disappears, sales calls that feel like convincing, and buyers who need six more months to “think about it,” this one will show you a better way.And if you’re curious about the system that I use to get my clients premium presold clients showing up in their inboxes ready to buy, DM me “PRESOLD” on Instagram for more info: https://instagram.com/brandmagneticIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →The Hidden Reasons In Your Digital Marketing That Buyers Say Yes To Another Coach Who’s Less Qualified | Ep. 137
Apr 2300:20:42Tap to summarizeText me!I’ve been seeing this conversation in a few groups I’m in… (and sometimes in more intimate conversations):Why is that coach who’s (honestly) less qualified than me getting ALL these clients… meanwhile I keep getting “I need to think about it”?The answer has very little to do with credentials.In this episode, I break down what’s really happening when someone feels sold before the sales call … and why trust isn’t being built by more tips, more posting, or more authority content.We get into something I call your unexplainable magic — the thing clients feel when they’re in your world… but that often never makes it into your content.And we unpack why the coaches winning right now are doing two things differently: they shift beliefs… and they create connections.Inside this episode:📌 Why expertise alone is often the weakest trust builder 📌 The four trust triggers that make buyers feel presold 📌 How “belief shifting” shortens long sales cycles 📌 Why your energy and presence may matter more than more content 📌 The real reason some prospects feel certainty fast — and others linger for monthsThere’s a story in here about why someone can be less qualified and still get chosen — and if you’ve ever felt like your brilliance isn’t translating online, this one might hit a nerve in the best way.And maybe my favorite line in the episode:People aren’t choosing the coach with the most information.They’re choosing the human whose judgment they want on their work.That changes everything.If you want to go deeper into building this kind of trust ecosystem, here’s a short training I did on the Trust Triggers™ you need to activate to get your ideal client sold on you. >> https://brandmagnetic.com/triggersguideIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →The 4 Trust Triggers™ That Get Your Dreamiest Coaching Clients Presold | Ep. 136
Apr 1600:12:54Tap to summarizeText me!Most coaches have been sold the same tired idea: post more, stay visible, and eventually people will trust you enough to buy.Sure – familiarity bias works for a reason. But if you don’t have a full-time content creation team, it can also burn you out.Because if your entire strategy depends on churning out endless content and hoping something sticks, you’re not building trust… you’re feeding an endless treadmill and competing to be heard above the noise.In this episode, I break down the four trust triggers that actually move people from cold to completely sold — without needing six to twelve months of nonstop posting, warming, nudging, and proving yourself over and over again.This is the shift from “I hope they keep seeing me” to “I know exactly what they need to feel in order to trust me.”Inside this episode: 📌 Why awareness and trust are not the same thing 📌 The first trust trigger most coaches skip — and why it matters so much 📌 Why expertise alone is only one small part of the equation 📌 The hidden value of personality, values, and emotional alignment 📌 How to stop posting randomly and start building a real trust ecosystemIf your content is creating visibility but not creating buyers, this episode will show you exactly what’s missing.Links mentioned👉 Grab the Instant YES Machine™ https://brandmagnetic.com/yesmachineIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →Why “Bigger” Businesses Still Go Broke, And How You Can Build For Financial Resilience — with Mike Michalowicz | Ep. 135
Apr 200:23:26Tap to summarizeText me!I went snooping on Mike Michalowicz’s book page and found a ridiculous little “vote” widget: “I’m Mike’s biggest fan” vs “I can’t stand this guy.” When I asked him about it… he casually reveals the thumbs-down sends you to an anger management site. (An actual Easter egg with 100,000+ clicks, apparently.)Then we get into the stuff that matters: why chasing top-line revenue is a weird flex when the business (and the owner) might be starving, how Profit First is really a diagnostic tool, and why his new book The Money Habit is about building financial independence by working with your existing behaviors, not fighting them.In this episode, we cover:Why you should ask “How healthy is your business?” and not “How big is it?”The simplest way to start Profit First if you’re established – and why 1% is enough to begin“Trust wallets over words” – the lens Mike uses to make smarter decisionsAll about Mike’s new bookLinks mentioned:📌 Mike’s site: https://mikemichalowicz.com/📌 Grab my Ultimate Cheat Sheet For A Brand Story That Converts:https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →Why Your Online Presence Might Be Repelling the Right Clients | Ep. 134
Mar 2600:23:00Tap to summarizeText me!A few weeks ago, I talked about finding the mentor I thought was the one — buying his low-ticket offer, putting down a deposit, getting refunded… then going back and joining anyway at a higher price because I knew he was right for me. That whole experience cracked something open for me. It made me see, even more clearly, how much the feel of someone’s world matters when you’re attracting sophisticated buyers.In this Empire Diaries episode, I’m sharing the big realization that came out of my first week inside that room: if you want people with money, taste, and discernment to trust you, your business cannot feel janky, cheap, or thrown together — no matter how brilliant you are. We’re talking about the difference between selling a Louis Vuitton bag out of a flea market… and creating an experience that actually matches the level of transformation you provide.Inside this episode:📌 Why doing it scrappy is smart at the beginning — but expensive later📌 The hidden reason some great coaches keep attracting unqualified leads📌 Why “looking premium” is not vanity — it’s part of the buying decision📌 The fine line between polished and fake in the AI era📌 How your brand video can do the heavy lifting even before the rest of your brand catches upIf you’ve been feeling like the best-kept secret in your niche — and you know your current presence isn’t fully matching the level of your work — this one’s going to hit.Links mentioned:👉 Say hi on Instagram: https://instagram.com/brandmagnetic👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →The Trust Shift No One’s Talking About in Video Marketing | Ep. 133
Mar 1900:16:39Tap to summarizeText me!I had a realization this week that honestly shocked me a little.After 15+ years as a documentary filmmaker — after building a career on beautiful, cinematic visuals — I found myself saying something I never thought I’d say:a brand video filmed on your phone may now build more trust than one that looks like a movie.Not because quality doesn’t matter. But because we’ve entered a moment where “too polished” can start to feel suspicious.I found myself doing it without even thinking: scrolling past beautiful video and immediately checking whether it was AI. Looking for the label. Looking for the tell. Looking for proof that a real human actually made it.And that’s when it hit me:The more AI-generated video fills our feeds, the more valuable real, hand-made, visibly human footage becomes.In this episode, I’m pulling back the curtain on why I’ve become even more convinced that raw, intimate, phone-shot brand video is the future — and why that’s actually incredible news for the coaches and experts I serve.Inside this episode: 📌 Why beautiful, glossy video may slowly lose trust power in the AI era 📌 The surprising advantage of selfie-style footage and phone-shot storytelling 📌 Why “doing it by hand” is no longer a compromise — it’s the point 📌 The real reason I’m doubling down on the Brand Video Accelerator model 📌 What makes people remember your story instead of scrolling past it like everything elseIf you’ve been thinking your content needs to look bigger, slicker, more produced to win — this episode might completely reframe that.Links mentioned👉 Watch my brand video: https://brandmagnetic.com/mariana 👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
Transcribe →Build a Follow-Up Machine That Books Clients For Your Digital Marketing with Carlyn Bushman | Ep. 132
Mar 1200:36:28Tap to summarizeText me!You know that sick feeling when you realise you’ve had dozens of great sales calls… and half of those people are just floating around in your inbox, DMs, and brain with zero follow-up? Yeah. Same.In this episode, I brought on my friend and systems ninja, Carlyn Bushman, to walk us through the exact follow-up system that helped one of her clients look at 68 past calls, close just three of them on purpose, and head into a long summer vacation without stressing about cash flow. It’s simple, human, and built for real life — not for people who want to live inside a CRM all day.Here’s what we get into:📌 The “three clients before vacation” story — and how a few intentional follow-ups turned old calls into new revenue 📌 Why every single person you meet (events, LinkedIn, podcasts, referrals) needs a home in your system, not just a memory in your head 📌 How Carlyn uses Airtable as a visual, actually-usable follow-up hub — tags, calendar views, and the “no follow-up date” list that keeps you honest 📌 A simple way to track speakers, warm intros, and Instagram connections so opportunities don’t evaporate the minute you fly home from an event 📌 How one smart intake question (like “What’s your comfort level with AI?”) can segment your people and make your follow-ups 10x more relevantConnect with Carlyn and learn more about her work at: carlynbushmanconsulting.comAnd if you want help telling your own brand story in a way that builds instant trust, grab my free cheat sheet: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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