What if your next “big business move” isn’t a new offer or a rebrand… but a book with your name on the cover? In this episode, we’re breaking down how to finally get that book idea out of your head and into the hands of your future clients.

Katrina Sawa is a business and marketing coach turned self-publishing expert who has written or contributed to 22+ books and helps entrepreneurs use books as real business assets—not just vanity projects. We talk about how to decide what your first book should be about, the difference between a story book and a system book, why compilation books can be a smart first step, and how to think about ROI so you’re not writing a book instead of paying your bills. If “write a book” is on your vision board, this episode will help you move from dreaming to actually doing.

In this episode:

why knowing why you want to write a book matters more than having the “perfect” idea
the difference between a story driven book and a system based book

how to treat your book like a business asset and lead generator, not just a product
why compilation books can be a low lift way to become a published author
real talk on costs, timelines, and when it’s not the right time to write a book
how to use AI ethically for brainstorming without letting it write your whole book

Connect with Katrina: https://jumpstartpublishing.net

Connect with me, Hayleigh Hayhurst:
Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/

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