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A
All right, guys, so Today is the 15th, so this episode will be out on the 16th, the morning of the 16th. I'm currently in Stillwater, Oklahoma, in a Hampton Inn, and I'm doing this little mini session of a preview. And I got the opportunity to do this one with Mr. Brock Welshins. He's offering a tremendous sale on the 19th with in steel bidder. It is a donor embryo flesh cell. There's also a bull in there that they're offering. I'm very glad that I got the opportunity. The since take two, we had a little bit of an issue, so we're pretty excited. I'm glad that we got to do it again, and I'm grateful that Brock is allowing us to be on here representing everything that he does for a living. So, Mr. Brock, if you want to introduce yourself, kind of what the goal is with what you're after, and then we'll dive into all the lots. Yeah.
B
Well, thanks for. Thanks for having me. And we're excited to publicize this. So I'm Brock Welshins living in Henrietta, Texas with my wife and two little boys. We've got a four year old and a one and a half year old, and we sell show cattle and breeding stock and genetics for a living. We've got an auction on 19 December. Partnered with Austin Wolf with donor Solutions. These there'd be seven live lots and then we've got some genetics. A few of these cows Austin and I own together, which is the main reason we partnered with Austin to do this sale. We're offering up a couple proven donor cows as well as some embryos. And then aust got some frozen semen, some. Some of these are rare sires and then popular ones as well. So we've got a. A lot of pride and confidence in what we're offering here. And. And mainly due to the fact that they're productive and come from highly regarded cow families.
A
There's not necessarily a better way that you can start off the sale with your lot one being a 50% Simmental. She's an hoc broker over the timeless treasure. And you've kind of gone over before on our phone calls what that cow is. Talk to me about why you want to offer her and the potential you see in her and everything that she's done for your program.
B
Yeah. So lot one is a cow that we raised and have used successfully the last few years. We've just started flushing on her and truly, I think is a very versatile elite female. We have discussed selling this female for the last few Months. And I don't know that you ever are ready to part with cows like this. But I do feel like in today's marketplace there's so many good animals, special animals around to have an event that people get excited about. It takes unique stuff or really special offerings to really draw a crowd. And that's the main reason for offering a female such as lot one. She has had four natural calves now and then a few embryo transplant calves. My footnote pretty much spells out her history and explains what she is, how she has flushed and the confidence I have in the cow. But I do think that, you know, we could talk for 20 minutes about her too. So I think for somebody that's interested in bringing a cow into their program, that can be dual purpose as far as raising elite breeding stock show cattle or club calves, this is definitely a cow that can do it. We, we have kept back two really good in God we Trust daughters out of her. And then we're offering in this same sale as Lot 4, an end game daughter of hers from last year. And we also have a couple summer born heifer calves out of her that I'll sell after the first of the year sometime. Sired by Gerald Buck's Epic bull. They'd be main anjou and percentage semi heifers that are extremely good. So there's a little right up in the middle of her footnote that kind of explains her first few calves. But she did raise her first couple of natural born calves were sold very respectably and she kind of continues to do that. She actually just calved. She was due two days ago and I think she calved three days ago and had a data bank heifer calf. So you are buying a cow calf pair now, not just a bred donor cow. So if, if lot one wasn't exciting enough on her own, this was an AI pregnancy unsexed. We didn't use sex semen, we didn't even ultrasound the cow to know what gender she was having. But she, she did have a databank heifer that looks really nice and is doing great. And I think that'll be an added sale feature in itself. So for, for someone that really wants a donor that can, that probably hasn't even reached her full potential yet in production, this could be opportunity and saying that.
A
So whoever buys or will own full, full over possession. Yeah, full possession.
B
We're not keeping, there's no strings attached here. We've, we've probably considered keeping flushes or whatever, but you know, we've, we've got embryos in the Tank and you are buying a hundred percent of the cow with, with 100% possession and interest. And, and so it's, it's, it's a, it's a good deal. It really is a great offering.
A
Well, then on lot two, probably one of my more favorite as I go through the sale again, I haven't seen any of these in person, but I did see a Snapchat video that you'd posted a couple days ago, and the feet and legs on this female just, like, blew me away. I mean, stout, burly, dense, club calf potential by a mile, but she's also 50% Hereford and is a high key as well. So you can do just a little bit of everything with her in my mind. But talk to me about the impact that this one's had with y'. All. I mean, I know the story's pretty neat from what we've talked about before.
B
Yeah. So Lot 2 is a proven aged donor cow that we have used extensively and still to this day are. She is 12 years old. She's been in production for 10 years. Looking at the cow, you'd never ever guess she is that old. And if, if somebody called me in in five years and said that they're still using her and she's in great health, I'll.
A
I'll.
B
I'll never doubt it, because you, you. You truly cannot see this cow aging. Reba, as we call her, is the biggest footed, biggest legged animal I have ever seen. It would be similar to an elephant or a. A hippo. Of course, I'm being dramatic, but she is very impressive to look at, and for her age, she's extremely functional. We last bred her in 2018, so she has not had a calf purposely. As I've said in my. In my footnote or special notes, but this cow flushes really well. We've made a great deal of money with her over the years, and a lot of eggs, a lot of frozen progeny, and a lot of live progeny have hit the ground. I think this spring alone, there will be nearly 20 calves born out of her at cooperators and at our place, we'll have a few. We've actually got we' one due around Christmas time, I think even. But this cow originated from Tree Lane Farms. The Schliff family raised her and I partnered with them on her as an open heifer calf. And we showed her a couple of times, I think maybe two weeks after we got her. She was reserved, supreme female at the Michigan Winter Classic and which is Michigan's biggest jackpot show. By far. But it's, it's also Michigan's biggest show of the year. And she was reserve supreme female there and then we took her to the AGR show and she was reserve commercial heifer there and we never showed her again. Just kind of took her home and, and put her into production really. But her first natural calf was sired by Griswold's Angus bull that they call gold standard. And she raised a $10,000 heifer that first year as a 2 year old. When we started flushing on her, I think in the first three or four flushes she froze over a hundred embryos. And then we actually, the cow partners have changed hands a couple of times on this cow. A friend of mine from Texas here, Tom Ed Johnson, bought Tree Lane Farms out of their half after he saw a litter of embryo calves out of her. And he and I flushed her to a. Several different things and, and when he kind of got full up on eggs, he sold his portion to Austin Wolfe. And, and, and I told Austin just a couple of years ago when he partnered with me that I thought this was a great investment for him. You know, we, we've, it just seems like every year we try something different with her and, and she really hasn't missed. I've kind of put a list of sires we've used on her in the comments and there's probably even a few bulls in there that I didn't list that we've done her to. But I think this is a cow that offers especially for Hereford marked cow. You could raise Hereford show steers with this female or you could use her to make a high percentage Keanina cattle going back Maine or Angus would be a very good thing to do. I think club calves is, is a no brainer. I actually bought her to raise Hereford show steers with and I probably struggle with that a little bit. I'm not a Hereford enthusiast necessarily. I've been around the cattle and I've, I've worked on several of them over the years. But, but it's not probably my sweet spot. And, and I guess for me, I don't, to be completely honest, I don't know that I know how to use her the way that would maybe make her tick in that, in that department. I think there's probably someone else that would know how to use her better than I do. So we definitely have not, we've had some Hereford stuff out of her and, but, but I think like her club calves have been exceptionally better and I just don't know exactly you know, we, we, we did her to. Kevin Newman has a somewhat new sire they call Battleship Arizona. We did her to that bull. This. It would have been late summer, early fall. We did her to Arizona. But that'll kind of be the most modern Hereford thing we've done with her. Beyond that it was in the early was a younger female. We did her to Battlecry Excel which is a purebred bull. And then we did her to Maid right one time. And those were nice. I don't know that they were great ones but dang sure nice cattle and salable and so anyways the club cast stuff out of her have. Have been highly successful in the show ring as well as in the sail pen. We've made a lot of, a lot of money with with her selling progeny and, and they're successful. I have always told people this cow has helped us make our living and show program especially on the map. We've had a lot of calves win stuff out of her. So kind of a very special cow that's near and dear to my heart and I feel like offering her. There's maybe a piece of me leaving but we've got, we've got a lot of genetics on this cow and every year she raises or produces rather something very elite. So a lot of life left in a cow that's proven and. And bred very different. And to the. I mean as far as quality goes it's, it's the highest degree especially for that. For that breed. I challenge someone to go find a Hereford that's really better. And to your point, you brought up the fact that you'd seen a cell phone video. I do have several cell phone videos of this cow that I can send to people if. If someone wanted to see. They're not posted on this sale currently but. But I do have some extra visuals if people want to see that too.
A
One thing I want to ask her tack onto this lot. You've named several bulls that you have mated her to in the year 2025 for the person that buys her. What is a bull that you wanted to try but didn't get the opportunity to that you'd advise to someone that.
B
Does buy her well for maternal stuff. I've always kind of been interested in an Angus bull called Good Times to make high percentage black broccol face or black baldy show heifers for the Keonena division.
A
Right.
B
That bull makes them so good in their design and they're good haired. They can maybe use a little bit of bone and stoutness. Of feature. And that's where this cow has all the pull. I think something like that would be intriguing to me. Another bull is May we All kind of known for a calving ease sire. I'm a big fan of the may we all daughters. And he's. I see him the same way. A cow that just has so much substance and true horsepower. You'd make some. Some really nice black baldy replacement females that you could raise show heifers with or club calves. Right on the club calf side. The bulls that I've got in mind for her would probably be a little more unproven. But there is a bull of Griswolds and RJ's they call Greater good. I've been interested in maybe trying him on a cow like this. Golden ticket is a bull that I was interested to see calves out of. And if I could see maybe what that bull was made of, I would have been more interested in trying her that way. But after this fall, I saw several of those calves around the countryside and liked them a lot and actually bought a few that I thought are elite. And just seeing how that bull kind of worked, I. I think that he would even be something I would try on her. And then there's. There's probably some other stuff. We. We did try how great thou art on her and I did sell quite a few of those embryos just kind of by demand. I mean, popular demand, new and exciting. But those how greats have been nice. There's been some really nice win and doubts out of this cow also. But the get you sums up have been extremely good. And what's interesting is, you know, that bull isn't necessarily even. I mean, there's a lot of people that don't prefer the get you some. But I'm telling you, that bull works on this cow. And I've probably made more money doing that on this cow than anything. And we've probably done her to get you some every year or every other year. And she'll make black broccoli, red broccoli. And so anyways, there's probably a lot of other things you could try, but those are just a couple of the things I've thought about using on her moving forward. 100%.
A
Yeah. Now in lot three, we have a cow y' all call Margie, 50% charolay composite. I don't know her sire or dame. So I'd like you to explain where those come from and why you bought into her and believe in her. But I mean, just looking at some of the calves that she's raised and some of the success she's had. I mean real neat opportunity on a younger female.
B
Yeah, this is a cow from Billy Scott. Billy's out of Lubbock, Texas, but he bought this female from the Steer Waltz in Oklahoma. Kai and Kirk Steerwalt raised her and she is hired by one of their bulls called Real Deal. He's a monopoly out of a full sister to Harry Bear, which is a lifeline goes back to Habanero. It's main end Juice Stu. And then out of a purebred cow. This female has had a couple natural calves bred back with her third pregnancy. Right now she is never been flushed. It's not currently listed on the sale. But I actually did message Ashlyn today about adding a flush right on this cow. We are going to keep the right to two flushes on her. I think that this cow could raise some big time stuff. She just hasn't been used for that yet. But you want to talk about an animal that has a ton of substance and power and elite structure and good looks. This. This one probably has as much upside as. As what you're going to find. She is bred to written in red, which is a good business 419son out of my 248 donor which we are offer offering a flush right on in this sale also. But my point to that is she is a TH carrier and so is written in red. So it is kind of a double dirty mating. But she's just a couple months along. She'd be due in June, end of June of this next summer here. But just, I don't know. A cow to me that has big time potential and is young and extremely high quality. Comes from a very productive cow of Steer Waltz. I say it in my footnote, but she had a $48,000 heifer this fall. So the cow has. Has done well in the past and is still doing well. And so anyways, kind of a. Kind of a unique bred one that has a lot of potential also.
A
Yes sir. With her being a th carrier, I'd be interested to see what her calves look like out of like red and white Delight. Water to Wine, King of Kings. Yep.
B
I think all that is logical thinking for mating options in the future. I also think you could go back and do her to a charolay or one of these Main and Ju bulls that carries a red jean or. Or heck, it doesn't matter even if they're. If you use a black bull on her, you'd probably make Silver Main and Jew Influence cattle. But there's definitely. You could go semi on her to a bet on red or a bankroll or next level or whatever's, you know, enticing to you. But she's, she's an incredible animal and I've, I actually posted a video of her today on my Snapchat story and my phone about blew up.
A
Yeah.
B
But she's, she's really good and probably just one of those that needs a, needs a real chance in production. But I think there is an unlimited ceiling with something like this for sure.
A
Well then in lot four, you got the heifer prospect that we talked about earlier out of your lot one and the phone, the conversation we had with her maybe having just a little bit of American. Maybe I can get some American guys be like hey, this one's right down that alley. And obviously she's a maintainer influenced female. But she's got the right pieces and some of the right characters to you know, pair to American bulls to maybe make some elite ones for here in Texas. But I'll let you talk about her and, and stuff like that. But I wanted to say that for sure, yeah, she's.
B
And, and I, I don't know, it seems like you, you start bringing up Americans and you know, I'm originally from Michigan, not, not being raised around American cattle. I'm always worried you start, you start dropping the, the, the word American and you don't want to scare off all the northern guys. But I thought as an open heifer she was cow ear fronted. She had just a little bit of an extra flesh or, or wrinkly. Wrinkly in her throat latch and chest. And she's really grown into that. I don't, it doesn't even bother me now as an open heifer, I just would to be like a big time show heifer. I thought she was a little too cowie fronted. And that was really where I thought man. Being a main Anju semi cross, I would say she just got a little bit of a throw. Throwback from the semi or something. But she, she has matured and grown into it and it doesn't even, I mean you don't even look at her nowadays and think that she's, she's playing fronted. But I did think at one time she could be an incredible American maker. If you went back to a th carrier American sire man, there is no doubt you could probably make some really neat stuff. I thought this was my best replacement heifer from last year and I was pretty bold in my footnote and I, I Said that I thought if she didn't bring enough, I may not sell her this time. But I did price her at 25,000 to. To someone as a calf and it didn't bother me if I didn't sell her. To this day, she is one that I would have no problem keeping. I am a very big fan of her. She's a. She's an end game out of the lot. One cow that we're offering on the same sale with a ton of, I think, breeding potential. Whether you're raising breeding stock or club calves, there's probably lots of ways you could go on her. But from a physical aspect, she is very intriguing. It's hard to put feet and legs on an animal this tanky and be that flexible, that fluid. She floats when she moves. She's so comfortable from end to end. And that is probably what makes her an outlier. It's not because she's freaky looking or freaky stout, but just extremely impressive from a structural standpoint and has massive rib cage and skeletal width. I think she's. She's definitely a favorite of mine and one that I am keeping a couple of flushes on also. I did list that in my footnote, but I, I'm confident that this one has the ability to do big things. But just like any of these cows, they're only as good as what the. The users do with them. And I think that's one that could make any bull look good. Truly.
A
Right. And just on the American side for guys that are interested, I feel as if like you're talking about a th carrier like a Nelson or a keep swinging. Those two bulls have enough character that they mate really well on exotic cows. There's some other bulls that, that I think would work in pair with her body type and her structure really well. But I'm not sure if the character is going to come through all the way just with how she's bred. So that's a conversation you'd have to have with some guys that like Colton Thigpen or something of that nature that, that's really into that. Like he could tell you 100 hey, this might work or this might work, but those are rules that come up in my mind for sure.
B
Yeah, no doubt. She is a side note. She is. It's not, it's. It's an. It's an error on the sale. It is not currently listed and I, I will get it fixed. But she is a bred heifer. She's not an open.
A
Okay.
B
She's bred to. May we all due the 20th of February or so. She's due that week. And so she is in fact bred, never exposed to a bull, stuck AI first service and will be due in February of 2026.
A
Well then now in Lot 5, another one of my favorite heifers of the sale. It's a low key and she's out of in God we trust on a heat wave carney man cow. She's a th carrier and me and you had this conversation, but she's like a square box that's about as dense as you can make one. And her hair and she's still really, in my mind, I think she's well presented. Her presence is really, really cool. There's another heifer in here that I think beats her in terms of shot of maternal image with, you know, just the crest of her neck, throat, latch and chest. But this female puts everything together really, really well.
B
Yeah, 5 has a lot of substance and is, I would maybe it's probably not a flattering term for a female, but she's husky. Yeah, she definitely has the ability to make slick shearing type cattle in this country. I thought if she went back to the Midwest, she'd make an awesome market heifer and then a club calf donor and kind of she's an open, she's a springboard of this year. So she'll, she'll be one that someone would breed next summer, you could maybe say similar to the lot three bred cow that we're offering on this sale. Yeah, not, not necessarily. I would say, heck, this Lot 5 might have a little more true punch than Lot 3 even. But I could see someone using her the same way. Just as you mentioned on the lot 4 end game bread heifer we just talked about. I could see somebody going back to an American bull on this lot five to make show steers for this, this part of the world also. But she's very, very bold, very dense, big bodied, extremely good structured. She's so seamless in the way she ties together from head to tail. For how stout and shapely she is, she's very smooth at the same time. So kind of a, I would say, you know, special in that regard. But, but besides the physical aspect, she does have a lot of pull from, from a pedigree standpoint. Her mother is a very productive cow that's owned by Tanner Schmidt in California. And she's, I'd say a nine or ten year old cow. She's got some age to her and, and still has a calf every year. Still flushes every year. The Allen family from Nakona, they're, they're kind of known for Super Dave over there's famous in the Hereford world and, and, and every breed knows of him. But they have a red heifer they've been campaigning this year that's been doing real well. She's won a couple of shows and yep won her breed every time as an aorb. But she would be out of basically her Alan's heifer's mother and this heifer would be maternal sisters. So the grand dam of the Allen's heifer would be the mother of this heifer, if that makes sense. So kind of a in that heifers that their, their heifer is a game on which is a main bow of bucks and bred kind of different but game on. Back on a club calf cow but is is winning breeding heifer titles and so just goes to show the versatility of the pedigree and the consistency in quality as well across the board is working. So kind of a neat, a neat project. Whether somebody's looking for a, you know, a market heifer to show or, or future brood cow for club calves, she'd be a really great option.
A
Yeah. Just imagining and my mind runs crazy but imagining like an amazing grace or waymaker on her I think is real neat.
B
Yep.
A
Or in this bull is not on the market unfortunately. But he's an American and that is golden boy. Yeah, golden boy on her I think would be real neat. But anyway I agree with that said you have another low key female in Lot 6 and this is the last female live lot that you're offering. And she's another in God we trust out of that impressive door a lot one that we've talked about. She's also a th carrier but this one's about a little more maternal in her look. She's a little cleaner at the crest of her neck and I haven't seen any of these heifers in person guys. But this is just strictly off photos. But she's a little neater at the base of her chest. It seems in her presence when I look at her in the video is astronomical.
B
Yeah, she's got tons of appeal. No doubt her color is. Is. Some people maybe don't prefer that smutty gray color but her hair is good and she's got a very good coat of hair. The amount of hair she has is good. And that's a female that will be able to make black calves and she'll be able to make colored calves. She's had full siblings that have been orange and peach colored, and there's also been some silvers. And so she's actually the darkest one from that mating that I've seen so far. But yeah, she's a direct daughter of the Lot one donor of Luke Doris's, which is a maternal maid, Snowball. There's been a slew of these siblings that have been shown successfully recently. I think it's the Minnesota State Fair champion steer this year. Maybe was one of those, if I'm not mistaken. I might be wrong there, but somebody might want to check me. But the. The reserve steer mama at Kansas City is a flushmate to this heifer.
A
Okay.
B
And the Giancini family is showing another one of the Lot 1 progeny this year. They've got a Memphis mafia out of the Lot One donor that was just actually supreme champion female in ring A at the Badger Brawl in Wisconsin. And she was reserved supreme in Ring B. But they showed a pair of those a couple years ago that I mentioned in my. In my footnote here that were kind of world famous. They sold real high and they won a bunch of stuff. But that's a cow that's just been dynamite for Doris. And I think that alone should. Should get someone's attention. But to have an in God female look this feminine and female like is important, I think, for the production of club calves or breeding stock. You can go back maternal on this one, too, and make show heifers with her in a. In a snap of a finger.
A
Right.
B
I mean, imagine going to a charolay bull such as Outlier, or Boyert and Cor have their new white snake bull. I mean, I think about stuff like that on her to make color better and make show heifers that paper as charolay composite. You could totally go back to a main and ju bull on a female like this. Also an apex or, or, you know, something fun like that can. Can put some. Some maternal look to one that's fancy like this. But she's super functional and sound and, and big topped and square hipped and like you mentioned, jet necked and has a bold round rib cage about her and. And a phenomenal pedigree. So kind of an exciting breeding piece beyond the ring with. With the Lot 6.
A
Absolutely. Well, then you got one last live lot and it's a bull purebred shorthorn. And he is, he is a DS carrier, which is interesting and I find that we had that conversation as well. But I think that's pretty neat. Y' all are pretty high on this bull. And I. Yeah, I know Why? I mean he's pretty unique and in all and everything was said. But give us your thoughts. I mean the bull's really, really nice.
B
Yeah, he's a, he's a pretty colored animal but, but also that's probably what catches my eye first about him. But man, he is a true beef bull. And I think for a shorthorn, you could paint this bull black or red or whatever color you like and it wouldn't matter. He is truly a high quality animal. But for a shorthorn, that breed's not known for mass and muscle and he defies the odds in that regard. He is very stout and boxy and big, ribbed and loaded with red meat. Awesome structured, very correct. His feet are like wooden blocks. They're square, they're thick. This bull was raised by Ricky Taylor over in Decatur. Ricky had bought a heifer from me this fall off of my September steer bitter sale. And he had mentioned this bull to me. He raises several bulls a year and told me that he had a pretty nice shorthorn bull, still owns the dam and the sire. And this is a natural selection type of a mating. But he, he told me he thought I ought to look at him. And I thought to myself, I don't really have a shorthorn bull market. I kind of wrote it off at first, but I told him I'd take a look. And so I deliver this heifer to him that he buys and I saw this bull and I was like, man, yeah, you better bring him over to me. I'll find a place for him, we'll throw him on one of my sales or something. And there's been several people through here that have seen the bull when they come to look at calves or whatever. And gosh, it seems like every other your comments on this bull and I just think whether someone had a club calf program or a, you know, a breeding stock herd with a shorthorn or, or whatever other breed, you know, he, he's just a good beef and I think especially for a club calf breeder, he'll be out cross. He's th free, pha free and could offer someone a lot of, a lot of genetic diversity. But phenotype is probably as impressive to me as for a short horn bull. You'll be able to paper all the calves as shorthorn plus even using him on, you know, at the very least is my point, right? Using them on a set of purebred cows, this thing could make show heifers or steers. They did show him as a calf and he last year, last summer he Was reserve grand champion shorthorn bull at the. At the Texas State Shorthorn Show. So he has been shown and super docile. You could lead him around with. With two fingers on a rope, literally. He's. He's very gentle and. And he's been semen tested. Ready to go. So kind of a. It's not really. We've actually got a set of bulls here that we'll sell this spring. He didn't match the size or age of. Of my bulls, which is why I'm offering him now. But somebody told me one time, you gotta buy them when you find them, not when it's convenient. And I thought that principle applies here. When you find something like this, you better take advantage because you don't find one like this every day. And. And I'm not. I'm not a major shorthorn enthusiast by any means, but. But I do appreciate good stock, and that's exactly what this animal is.
A
Absolutely. Well, now we got our first flush lot of the sale, and it's Lot 8. And y' all are offering a. A flush out of Yalls cornerstone female called Ginger. There's several pictures up here of progeny that. That are out of her. Obviously no secret to what. What she's done for y'.
B
All.
A
Talk to me about why you're wanting to offer a flush and what you think someone can benefit from it.
B
Yeah, there's. There's probably too much to. To tell in a respectable span of time here, but she. We have had several people ask if we'd ever sell a flush, and I just. Actually, Tanner Schmidt, a good friend of mine from California, purchased half interest in this cow from me a while back. She'd have been a yearling heifer. I guess we used her pretty extensively from the start. I guess we would have ivfed her as a virgin heifer, and we each had a few out of her and thought very highly of the calves. And every year we gave her a few more recips and tried to put some more calves on the ground each year. It just seems like no matter what we use on this cow, it works. We thought just offering an opportunity to aspirate this donor would again be a draw to the sale. We have people ask for these genetics all the time, and we've never done it. We do sell embryos out of her a couple times a year, typically. And those embryos have brought anywhere from 800 to $2,750 an egg online before. But more importantly, I think what sets the value or the demand for these is the Cow just flat out works. And I, again, I wrote a long footnote. Hopefully I don't bore anybody with my rambling but, but it's truly not rambling. It's, it's factual information and, and she's. The proof is in the pudding for sure. There's a lot of photos of progeny available. I can, I, I mean I've got lots of visuals on my phone. I can text to people or send off. I don't even have, you know, 50% of the pictures listed. I, I just threw a few pictures on there that I'll try to add some more before sale day so that people can scroll through them. But yeah, the cow has, has truly just worked to everything we've done her to. And we had six calves that we sold so far this year and they averaged over 17,000 around by a couple different sires. We kept back one of the better heifer calves we had out of her again. Heck, I thought the donor is, is she's 11 years old, breeds every year. She's due to calve in January to bet on red. And we're, we're kind of excited about that but, but we try to do her to something different every year. This past summer we did her to good as it gets and red and white delight. We've got calves coming out of both of those matings. This, this donor does produce healthy number of embryos also each time. So we're offering a flush with no cap buyer gets 100% of the embryos. You can flush her to whatever bull you want. And I would expect a decent flush. We've had anywhere from probably this is just from memory, but we've, we've had anywhere from probably 15 oocytes to, to 58 on the high end. And it's not uncommon for this cow to make 15 to 20 embryos a fl and sometimes more than that. So we did her to red and white delight and froze 13 sexed male eggs. We put 10 of those in and, and we have eight male pregnancies due in January. So. Wow, you still have a few in the tank even to use up. But this was truly a cow that in the past when we've offered a package of three embryos, say online, it's not uncommon for somebody to get two or three embryos stuck out of this cow. But beyond that, they cattle are good and the daughters are highly productive as well. Actually, some of my younger donors that are up and coming for me are her daughters. We've got about 6 of her progeny in production and we're flushing all of them. So definitely a, a unique opportunity that I think is going to be rare. I don't know that we would offer something like this again, but not, not saying there won't be genetics available, but to offer a flush, I, I do feel this is very important and, and could be pretty valuable for sure.
A
Well, then you offer another flush out of a pretty special donor of yalls y' all call Pearl. Obviously, she's a 50% shorthorn plus, but I mean, in terms of making club calves, she can do just about any of it.
B
And yeah, she's done well. She's done well. I, I would say this is a cow that doesn't get enough game time. And my, my good buddies that, that I talk to often hear me say that a lot. But this is one of those females that I think her first calf was a wrangler, which was a calving ease bull that he was a purebred Charolais that Troy Thomas used for calving ease. And we had AI'd her to wrangler for her first calf. And she raises a heifer that wins the AOB division at the Michigan Winter Classic and then goes to the Beef Expo and is reserve in the AOB division. There's, and, you know, a tough division. I mean, the AOB class is never a cakewalk. It's. It's lower percentage breeds that don't have enough of them to make a division. And so you get. It's like a. A mini crossbred drive, you know. And the next year, we ivfed Pearl to an outsider as a virgin heifer. And we made a few really nice heifers. And one of them is working awesome for the Lippert family in New York. She'. Raising. She actually had the reserve shorthorn plus deer at Junior Nationals last summer. And then she, she produced the Division 1 champion at the American Royal Steer show this, this fall. And with limited calves on the ground out of Pearl, I think the. What I've noticed is just the consistency again. No matter what the calf's sired by, they're always easy to sell and they're high quality. I've got a. The first time we flushed her to perfection was like two years ago when perfection really started gaining steam. And I've only had one of those so far. And that heifer is being shown right now in Texas, and she's been reserved supreme at two shows so far. And I think there was like 16 of those eggs and it was the first one born. So this is just a cow. Another One that makes a lot of eggs. I probably don't use her enough, don't get enough of them in short on recips like everybody else. And I just thought I needed to offer a flush on this cow because she truly is getting it done with on fumes, if that makes sense.
A
Yeah.
B
We're barely using her and we're getting results and it's like, man, this is kind of ridiculous. Like we need to. Somebody needs to use her. And so anyways, and we do. We will have a couple calves out of her coming in the spring also. But we are kind of a smaller outfit. We have about 40 cows and I do a good number of co op calves. Like I'll put my embryos in it at cooperators and buy the weaned calves back and. But with the number of cows I am running, it's just. This is. Probably a lot of people can relate, but I think to have a couple of calves born out of each cow is about the best we can do. It seems like with, with that many donors, you know. So yeah, for sure. Just kind of a, a unique opportunity there with a cow that, that just doesn't get a lot of game time is the simplest way to say it. So.
A
Right. Well then in Lot 10, it's your first embryo lot that you offer and it's out of a cow that you purchased from Jared Boyer.
B
Jared Boyer.
A
It's a guest that we had in the season that we're currently in. That one's been a huge hit, but impressive cow. I love her picture. I love what every or build or design and everything. Why did you breed her that way? To make those embryos. And then what do you think those cattle will look like?
B
Yeah. So this cow is, is when I saw her at Boyerts, I just, I fell in love with her. I thought, I truly thought there's no way I could afford her. But Jared, Jared worked with me and we got a deal done on her and I'm, I'm ecstatic to have her. We, we've had two calves out of her so far and this was the. One of the very first flushes we did this year. You know, I used Second Chance on her. We, we tried another couple matings also. But Second Chance was one of my choices as a simmental sire just because of the quality that bull is putting out there with, with limited numbers also he's rung the bell on more than one occasion. The cattle are extremely. I. I would call to use the term outlier again that that bull can make outliers and I actually as the lot two female Reba on this sale was raised by the Schliff family. I, I was partners with them for a few years and got to know him very well and I texted Bode one day and, and asked him how are you using second chance? Because I am intrigued by these calves and, and he said a basic built functional cow is really all you need. He'll put all the tricks in them. And I thought this, this lot 10 donor, I would say she's got a few tricks of her own but she is so soft and three dimensional and sound and good in her outline. I just thought man mating good cattle to good cattle means one thing typically and that's good cattle. And so it's just more of an experiment. But I was excited about it and she flushed very well. I think those 21 sexed female eggs. And so I thought I'd offer a package of these to, to just share in in the goods. But we will be putting some of these in probably for year end and first of the year type calves in in the upcoming months. I do think that more than anything when I mated her that way I was thinking I would be trying to make donor cows out of that. I, I don't know. As it's an unproven mating, I don't know that I would expect it to make a bu. Fancy flat, muscled, feminine show heifers. But I think they're these cattle could be true beef cattle with a lot of substance and shape and muscle. This cow is so cool looking, you know, and, and obviously being red you, you'll make calves that are red carriers and, and have some look and, and substance.
A
Yes sir. Well then your last embryo lot is out of this Mercedes female and there's some maintainer calves. Talk to me. Kind of the same motions of you know why you bred this female this way, what you expect the cattle to look like. And I mean she's even got some short thorn plus in her from what it looks like as well. And one question I had. Does she have some blue tinge to her or am I like just crazy just.
B
No, she picture the cow. The cow is a, a dark roan. She's kind of got a white marked underline and then kind of has some white air throughout her whole coat. She's a dark roan. But yeah, Mercedes is actually a maternal sister to the pearl donor that we're offering a flush in on in the Lot 9 there. But so those two are maternal sisters. Pearl would be a surround sound and Mercedes is a drive in 80. So they share the same dam but, but two different sires there. You know, it's truly the same thing going on with Mercedes. This is a perfect example and it, and it, it kind of backs the, the claims that I made about Pearl up. I had one calf out of Mercedes this year. She was Angus sired. She was a dignity. I made these embryos two or three years ago and this was the first, I think, I think there was gosh, 12 to 15 of those sex heifer eggs also. And this was the first one I had and she brings 25,000 on my October sale.
A
Wow.
B
I don't, you know, we, we had bred Mercedes as a yearling heifer to blacklist the Prairie View Farms and Tim Schaefer bull. And she raised a, a male calf that I left intact. She calved unassisted, had that calf on her own. I left him intact and he brings 97.50 on my bull sale that year. And since then we, we have had done her to Gamble's hot rod and gosh, I, I've done her club calf a couple of times. When in doubt, in God we trust. I think I did her to all me. I've got some of those coming this year. I did her to executive decision when he first came out and I've never had any of these born. I've offered some of these embryos and sold some of these already but I think she made a slew of these too. I, I cannot remember the number but it's in the teens and just was, you know, itching to get some more of these things born. But this is a cow that I think on the first six calves that were born out of her, three of those six brought north of 20,000.
A
Wow.
B
So just a cow that can really get it done. And gosh, the executive decision cattle are, you know, you're seeing them surface. They've got good hair and good body and good structure. He's a full brother to dignity. And what excited me about this mating was the heifer calf that I sold back in the fall. Being a dignity daughter, you're gonna basically make seven, eight full sibs to, to the one that I've had that brought 25000 in the fall. So. And that heifer's not been shown yet. She went back to Iowa. But, but anyways this is kind of a unique mating that there just hasn't been any of yet. So. Proud to share those for sure.
A
Well, the rest of the lots are semen lots and obviously those are self explanatory. Yeah, for sure.
B
That's right.
A
And so with that said, one thing that I can say of the last 48 hours that me and you have been texting back and forth and had complications. We are an hour away from it being the 16th of December and I can confidently say just by briefly talking with Brock and not knowing him very long, that he, he's put his heart and soul into a lot of these cattle and it's his livelihood. The cattle, I've not seen them in person, but I really wish I could because I love every single lot and what it has to offer. Obviously I'm a little biased because when we do these previews, there's some of these guys that have purebred Angus mains, whatever. And I'm just kind of in the blue but I get a little excited about these clubby ones. But it happens on the 19th. It's on steer bidder Brock's info is on there. I can't wait for how the sale goes. Obviously we've talked about every lot and, and glad that we got the opportunity to represent everything that you've built with a couple of these donors. So thank you. Yeah. Yeah. Is there anything else that you kind of want to tack on before we end in the preview?
B
No, I think that it's really all self explanatory for any consumers. But yeah, I just want to thank you for reaching out to me and giving me the opportunity also. And I am going to try to add some more information and visuals here, but if anybody needs something or has questions, I'm easy enough to reach. Texting is an awesome way to get a hold of me in case I don't answer. But. But yeah, no. Super thankful for. For everyone that has supported us and the interest we've had so far and if we can ever do anything to help, we're happy to do it, so.
A
Absolutely. Well, that's what it's all about. So thank y' all for tuning in. Empowerment's here. We'll see y' all next time.
Episode Title: Brock Welshans Show Cattle & Donor Solutions Special Event Preview
Host: Weston Hendrix (A)
Guest: Brock Welshans (B)
Date Recorded: December 15, 2025
Release Date: December 16, 2025
This special preview episode of EmpowerU dives deep into Brock Welshans' upcoming December 19th Show Cattle & Donor Solutions sale, co-hosted on Steer Bidder. Brock, based in Henrietta, Texas, walks listeners through each featured sale lot, shares his philosophy on breeding show cattle and donors, and offers rich insights into the proven genetics, club calf potential, and unique opportunities available in the auction. The episode is an insider’s look at elite livestock building, networking, and program strategy—a must-listen for breeders, operators, and livestock enthusiasts seeking knowledge and confidence in market-leading cattle.
“We’ve got a lot of pride and confidence in what we’re offering here. Mainly due to the fact that they’re productive and come from highly regarded cow families.” – Brock ([00:48])
“You are buying a 100% of the cow with 100% possession and interest... it’s a good deal. It really is a great offering.” – Brock ([05:28])
“This cow has helped us make our living and show program especially on the map. We’ve had a lot of calves win stuff out of her.” – Brock ([10:28])
“Probably just one of those that needs a real chance in production. But I think there is an unlimited ceiling with something like this for sure.” – Brock ([18:54])
“She floats when she moves… She’s definitely a favorite of mine and one that I am keeping a couple of flushes on also.” – Brock ([21:40])
“She definitely has the ability to make slick shearing type cattle in this country. I thought if she went back to the Midwest, she’d make an awesome market heifer and then a club calf donor.” – Brock ([24:18])
“To have an In God female look this feminine and female-like is important, I think, for the production of club calves or breeding stock.” – Brock ([29:07])
“For a shorthorn... that breed’s not known for mass and muscle, and he defies the odds in that regard. He is very stout, boxy and big-ribbed, and loaded with red meat.” – Brock ([31:17])
“No matter what we use on this cow, it works... The cow just flat out works.” – Brock ([35:08])
“This is one of those females that I think her first calf was a Wrangler... She raises a heifer that wins the AOB division at the Michigan Winter Classic.” – Brock ([39:50])
“Mating good cattle to good cattle means one thing typically and that’s good cattle.” – Brock ([43:28])
“This is a cow that I think on the first six calves that were born out of her, three of those six brought north of 20,000.” – Brock ([48:42])
On offering proven donors:
“I don’t know that you ever are ready to part with cows like this. But I do feel like in today’s marketplace... it takes unique stuff or really special offerings to really draw a crowd.” – Brock ([02:17])
On trusted cow families:
“We have always told people this cow has helped us make our living and show program especially on the map.” – Brock ([10:28])
On genetic planning:
“Something like [Good Times] would be intriguing... but this cow has all the pull.” – Brock ([12:51])
On flush success:
“It’s not uncommon for this cow to make 15 to 20 embryos a flush, and sometimes more than that.” – Brock ([35:08])
On the heart in the program:
“He’s put his heart and soul into a lot of these cattle... it’s his livelihood.” – Weston ([49:31])
On networking and community:
“If anybody needs something or has questions, I’m easy enough to reach... Super thankful for everyone that has supported us and the interest we’ve had so far.” – Brock ([50:31])
The episode maintains an informative yet conversational style, blending deep technical breeding knowledge with friendly banter and mutual respect. Brock is earnest, transparent, and detail-oriented; Weston is enthusiastic, supportive, and genuinely curious about the cattle and sale strategy.
This episode serves as a walk-through of the December 19th sale, but more than that, it's a master class in planning, building, and marketing elite show cattle genetics. Informative for new and seasoned breeders alike, it highlights not just individual lots, but a broader philosophy of livestock improvement, honesty in selling, and the importance of proven cow families.
“Super thankful for everyone that has supported us and the interest we’ve had so far—and if we can ever do anything to help, we’re happy to do it.” – Brock ([50:31])
Listeners interested in the sale or wanting more visuals/info can contact Brock directly—he’s quick to respond and openly welcomes inquiries.