Podcast Summary: EmpowerU – Broz Cattle Private Treaty Preview

Host: Weston Hendrix
Guest: Zach Bros
Date: March 8, 2026

Episode Overview

This episode of EmpowerU dives deep into the Broz Cattle program’s upcoming Private Treaty Phone Bid Off. Host Weston Hendrix and guest Zach Bros provide an exclusive look at this year’s offering, focusing on exceptional American show steers and unique collaborations within the industry. The conversation centers on empowering both buyers and listeners with insights, cattle-specific breakdowns, and candid advice drawn from generations of experience.

Key Discussion Points & Insights

Broz Cattle Program Background

• History & Evolution
  • The operation started over 25 years ago, initially for the Bros kids to show cattle. Zach took over about 15 years ago in high school ([00:35]).
  • The core focus has always been on raising lightweight American cattle, though the program has evolved to include some heavier types over the years.
  • Recent collaborations with the O’Hara family from Sliker County broaden the offering, as many of the calves are results of combined genetics and expertise.
  • “We’ve always been primarily focused on raising American cattle. Lightweights have kind of always been our deal... As we got older, we kind of started raising bigger ones. We’ve gotten back to the lightweight deal because I’m about to have a niece and nephew start showing.” — Zach Bros ([00:35])

Sale Format: Private Treaty Phone Bid Off

• Process Details:
  • All calves start at $4,000, with $250 bid increments.
  • Interested buyers must be on the list for a specific calf to participate in the phone bid off ([01:42]).
  • Limited photos/videos available due to time constraints, but Zach encourages in-person visits.
  • Emphasis on the exceptional disposition and attitude of this year’s offering: “The attitudes of these things are exceptional... This group is very slow. That’s why picture day was so long.” — Zach Bros ([01:42])

Lot-by-Lot Cattle Preview

Highlighted Sale Calves (with abridged speaker comments and descriptors)

Tag 501 – Red, White Bellied Steer

• Type & Build: Unique color, great rib and back shape, high hair quality, flexible and showy. Suited for San Antonio or Houston ([02:55]).
• Zach: “Everything is north and south… Square hock, square knee, square feet, square toes. Plus, he’s a red white-bellied one—who doesn’t love that, honestly?” ([03:32])

Tag 502 – “Pooh Bear”

• Type & Build: Heavier boned, big-footed, a “meat and potatoes” steer. Extra throat/chest that aids classification. Great summer project ([04:30]).
• Zach: “Pooh Bear likes to have his head in the honey pot... He’s a barn favorite. He’ll catch your eye really fast.” ([05:07])

Tag 514 – Good-Haired Lightweight

• Type & Build: Dense, soft hair, slick or haired show options. Striking proportions; a true “show steer look” ([06:11]).
• Zach: “He’s what a show steer should look like, in my opinion… He’s going to be a fun one in 30 or 45 days.” ([06:44])

Tag 512 – “Clifford”

• Type & Build: Cherry red, uncommonly stylish, top personal favorite, extremely flexible and eye-catching ([07:45]).
• Zach: “You can’t make one any prettier red color, in my opinion… That thing can go walk on concrete for three weeks.” ([08:17])

Tag 25 – “Butterball”

• Type & Build: Gold, moderate, easy-feeding, eye-appeal, competitive lightweight, first calf from ‘Holy Grail’ bull ([09:13]).
• Zach: “He was the one that ate all the creep feed… He’s big everywhere for such a little guy.” ([09:41])

Tag 741

• Type & Build: Red calf, remarkable shoulder angle, great hind leg, “freak of the pen”—bolder features, good hair ([10:56]).
• Zach: “He’s got a huge hip, a huge hind leg, and his barrel shape in the middle is insane... in another 30 days is going to wow the heck out of some people.” ([11:25])

Tag 506

• Type & Build: Unique and showy, crisp chest, big rib/hip, versatile for Fort Worth or San Antonio ([12:33]).
• Zach: “[It’s] hard to make an exotic with the front that tight, chest that wide... He loves everything about the show steer life.” ([13:23])

Tag 505

• Type & Build: Simbra, moderate framed, extremely dense and structurally sound, black with big features, dad’s favorite ([14:32]).
• Zach: “My dad goes, ‘That thing is incredible. Just read his feet and legs, and they are.’” ([15:07])

Tag 500

• Type & Build: Show-steer attitude, long neck, high tying, promo-quality, huge hip for size, better for older youth ([16:32]).
• Zach: “He’s the high school quarterback... He’s got a huge, huge hip on him for a little guy.” ([17:10])

Tag 508 – “Big X”

• Type & Build: Double-bred ‘lot him up,’ super chill, smooth polled, ideal for showmen of all ages, standout attitude, has hernia (guaranteed fixed) ([18:36]).
• Zach: “I recommend him for any age... If not the best, one of the best Fort Worth calves we’ve ever raised.” ([19:11])

Additional Private Treaty Calves (Not in the Phone Bid Off)

• Lightweight Main Exotic:
  Red, white-legged/bellied—great for all ages, not pictured due to being green/thin ([20:40]).

  • Encouragement to visit in person to appreciate quality.

• Coy Killermeyer Consignments:

  • Tag 51: Brangus (“South Texas special”, rugged, feed efficient, middle/heavyweight prospect)
  • “Kid Rock”: Gray brindle, lightweight standout, ideal first-year project
  • Tag 47: Red baldy, Hereford cross, “big pieces”, good hair, needs in-person viewing

• General Advice:

  • Zach emphasizes visiting in person—attributes like hair, rib shape, and potential are best witnessed firsthand.
  • “You have to come look at them to find them... That’s definitely what a few of these are.” ([24:47])

Notable Quotes & Memorable Moments

• “I don’t have all of them pictured and videoed... But I do encourage any and everyone to come look at these things. They are very fun to look at, and it’s better to put your eyes on anything than, than anything in my opinion.” — Zach ([01:42])
• “I call this one Clifford. Clifford the Big Red Dog. He... would be my favorite of the barn.” — Zach ([08:17])
• “Go out and pick your own tomatoes before you pick them.” — Zach ([25:36])
• “We study how things are... let’s achieve those goals. Let’s get to the backdrop and let’s make those kiddos smile.” — Zach ([26:30])

Timestamps for Important Segments

• Broz Cattle history/collaboration: [00:35]
• Sale format and process: [01:42]
• Lots-by-lot breakdowns:
  • 501: [02:55]
  • 502: [04:30]
  • 514: [06:11]
  • 512: [07:45]
  • 25: [09:13]
  • 741: [10:56]
  • 506: [12:33]
  • 505: [14:32]
  • 500: [16:32]
  • 508: [18:36]
• Additional calves & partnership consignment details: [20:40]
• Final thoughts and philosophy: [25:36]

Final Reflections

• The episode underscores the value of in-person selection and breeder-buyer relationships, emphasizing the care, transparency, and legacy behind Broz Cattle.
• The private treaty format and collaboration with respected families like the O’Hara and Killermeyer offer buyers a unique, high-trust opportunity.
• For anyone looking for an American show steer — from green, easy-feeding to the bold and big-featured — this preview delivers both a detailed guide and an invitation to be part of the Broz Cattle tradition.

Contact Information and YouTube Links:
Refer to episode resources for Zach Bros’ contact details and the YouTube picture/video link for select calves.
“If you’re looking for some, this would definitely be a great stop to look at and definitely talk to someone who cares about the end points of these calves and getting them there.” — Weston ([27:20])