EmpowerU Podcast Summary

Episode: Circle G Genetics Embryo & Semen Sale Preview
Host: Weston Hendrix
Guest: Jason Gaston (Circle G Genetics)
Date: February 25, 2026

Episode Overview

This episode of the EmpowerU podcast features Jason Gaston of Circle G Genetics, offering an in-depth preview of their upcoming embryo and semen sale (March 1st on SC Online Sales). The conversation centers on the history, success, and philosophy behind Circle G Genetics’ breeding program, spotlighting specific sale lots—both embryos and semen—with a focus on top Limousin cattle genetics, show-ring success, and mating strategy.

Key Topics & Discussion Points

1. Introduction to Circle G Genetics

[00:00–02:00]

• Jason Gaston introduces the history behind Circle G Genetics, stemming from his experience at Stowers Limousin and Wilkes, eventually leading to the family-run operation with his wife Kendall and daughter Kylie.
• Kylie has been actively showing, with considerable success at major competitions.
• Quote:
  “We just, you know, kind of stayed with it and continued it. And so now we have Circle G genetics that, you know, me and Kendall and Kylie all part of.” — Jason Gaston [00:58]

2. Lot 1: Purebred Limousin Embryos (Sire: ELCX King’s Landing 599D x Donor from the Charm Cow Line)

[02:00–05:43]

• The featured donor traces back to the influential "Charm Cow," known for producing champions across breeds.
• The mating has yielded high-percentage champions, with only 7–8 total progeny, many achieving champion or reserve status at Junior Nationals, Kansas City, and Fort Worth.
• Quote:
  “Charmed Cow obviously has left an impact on the entire industry. From all types of all breeds…” — Jason Gaston [02:57]
• Memorable moment: Gaston details the lineage and the high specific success rate of this particular mating, underscoring its rarity and proven value.

3. Lot 2: Four Embryos (Sire: Good Times x Donor: Lavender Haze)

[05:43–07:22]

• Lavender Haze is described as a show ring standout and top cow-maker, known for stoutness and rib. The Good Times mating aims to enhance show heifer traits with extra extension and clean front-end.
• Quote:
  “She did an unbelievable job raising that calf. She does an unbelievable job of flushing.” — Jason Gaston [06:10]

4. Lot 3: Four Embryos (Sire: Udell New Heights x Lavender Haze)

[07:22–08:35]

• New Heights bull has become highly renowned, with Gaston praising the consistency, soundness, and structural improvements in progeny.
• Quote:
  “I would have seen nearly all the high selling New Heights this fall. And they’re incredibly stout, incredibly sound, powerful, long spine and really come out high in the front…” — Jason Gaston [07:48]

5. Lot 4: Four Embryos (Sire: Can Do x Lavender Haze)

[08:35–10:05]

• Can Do bull used for his ability to add frame and length of spine while keeping mass and structure.
• References to dominant lines ("How About It" cow, Charmed progeny) highlight the anticipated performance and show potential.
• Quote:
  “That particular cross with the Charmed and the Can Do has been extremely successful.” — Jason Gaston [09:55]

6. Lot 5: Four Embryos (Sire: King’s Landing x Donor: Lovely Lady Mae)

[10:05–11:57]

• Lovely Lady Mae described as dense-made, donor prospect, and show winner.
• Planned application of King’s Landing aims to combine extension, frame, and show quality—a proven pairing.
• Reference to major wins as a testament to her value.
• Quote:
  “She would have been champion Limousin at Heart of Texas and fourth overall there… She would have went to Dallas … champion Limousin at Dallas…” — Jason Gaston [11:11]

7. Lot 6: Embryos (Sire: Data Bank x Donor: Lovely Lady Mae, Maintainer Cross)

[11:57–13:28]

• Strategic outcross to a popular and consistent Main Anjou bull, Data Bank, to complement Lady Mae’s outlier profile and maintain a solid female foundation.
• Reflects Gaston’s philosophy of strategic, breed-anchored matings with show-ring relevance.
• Quote:
  “If you look in the Main side…they’re consistently winning across the country.” — Jason Gaston [12:55]

8. Lots 7–10: Semen on “Cash Money” Bull

[13:28–15:59]

• “Cash Money” is a young, highly promising Limousin bull quickly making a name: siring winners at Junior Nationals, Fort Worth, San Antonio, and Iowa Beef Expo right out of the gate.
• Described as especially powerful, big backed, with “crazy good hair.”
• Works best on cows with extension and less Charmed influence.
• Quote:
  “On the right cow these things can be unbeatable.” — Jason Gaston [13:46]
  “I think this bull will add… dimension, power, rib structure and crazy good hair.” — Jason Gaston [15:27]

9. Lots 11–14: Semen on “Next Edition” Bull

[15:59–18:20]

• “Next Edition” commended for his masculinity, structural power, length of spine, and flexibility in use—especially valued when bred to high volume, moderate cows.
• Sired by Gold Buckle, another highly utilized bull.
• Gaston recommends patience: “Not your quick early maturing kind of bull, but with time will be dominant.”
• Quote:
  “He’s a young bull built for… tons of product. It’s going to take him just a minute to mature. But when he gets to be a big two year old, I think that would be his best picture day.” — Jason Gaston [17:45]

Notable Quotes

• On philosophy:
  “We always talk about these things need to make cows…” — Jason Gaston [06:03]
• On market proof:
  “Half of these things have all been champions or making champions.” — Jason Gaston [05:33]
• On show heifer type:
  “If you’re looking for that mainstream show heifer type deal, I think…we’ve got along really good…” — Jason Gaston [06:35]
• On innovation:
  “I’m always big believer in trying to get that length of spine in these cattle.” — Jason Gaston [08:49]

Closing Thoughts

[18:20–18:41]

• Host expresses gratitude and reiterates the empowerment message.
• Jason invites questions and directs listeners to the sale information.
  “Certainly if anybody has any questions, just holler anytime.” — Jason Gaston [18:35]

Final Takeaways

• Circle G Genetics’ sale features proven, elite Limousin and composite genetics with breed-leading show-ring performance.
• Embryo and semen offerings are rooted in intentional, high-impact matings and deep cow families.
• Both Jason Gaston and Weston Hendrix highlight the sale’s value for breeders seeking consistent quality and championship-caliber cattle.

For questions, reach out to Jason Gaston (contact info in the sale bio), and review full lot details on SC Online Sales (March 1st).