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A
Okay, so we got another preview and Mr. Colton Smith, who's now the sales rep for Empower U, has done a phenomenal job. And he got a hold of Mr. Phillips with circle M and they were on board with us. And so now we're here. And Mr. Phillips, I'm very, very excited with, with everything that's going on. And these lots look awesome. I'd like you to introduce yourself and what Circle M represents. And then after that, we will dive into all the lots that y' all have to offer.
B
Okay. Well, this is Chan Phillips. I'm the general manager at Circle M Farms llc. We are in multiple locations. Our, our main place we just put together here, it'd be four years ago this past summer. We are located in Mount Vernon, Missouri, which is right in between Joplin and Springfield. And we're just a few miles off Interstate 44. So real nice central location. Basically we keep most of our donors and the calves that we gather up spring and falls, we bring back here to start halter breaking and preparing for online sales or consignment sales or private treaty whatever. Craig McCallum has been in the business for about right at 20 years now. And he's from Rockwall, Texas and he's the guy that we all are fortunate enough to work for. He is very passionate about the restored cattle business. Two of his favorite breeds are Simital and Angus. He's big on supporting the youth and their development and likes to support. Well, he's a major fund giver too, like Angus International and AJSA Scimitar Classic. And then he helps support a lot of other regional type stuff as well. With that said, he is a student of the game in terms of following the predictable cow families that excel in the showroom. So basically our philosophy when we started back over there about five years ago, we went into this, traveling the country trying to find heifer calves that are not only good phenotypically we call like 1 percenters, but we'd like to see a cow family behind them as well. Four years later here we're starting to see the results of this. A lot of these genetics that we have in this sale today or on, on the 1st of December, excuse me, would be progeny out of these that we have picked up here and there and shown. Like I mentioned to you the other day, 10 out of the 12 heifers in this online sale, we're proud to say are either siblings or direct daughters of, of heifers that have won at national level shows. We're pretty proud of that. But as we move forward, we're going to try to continue to do that and kind of let you know what's happening in the future with Cirque M is we're going to remain trying to produce heifer calves like this to sell to junior families and then help them along the way to see them succeed in the showroom. There will be a new location in Stillwater, Oklahoma, here in about a year. Craig sand and his son Colton are going to man up that facility. It'll be mainly for show and sell cattle there. And we'll continue to put embryos in at multiple locations with Bo Bramlett in Illinois, my brother Keith at Rockin P in Kentucky, and then as well as here in Missouri. So that's kind of the nuts and bolts of it. Awesome for now. So.
C
Yes, sir.
A
Well, starting off, I don't really know if there's a better way you could have with lots one and two, obviously both full sibs out of predominant 532cow. And then also being from what it looks like full sibs to the champion known heifer at the 2022 Angus Junior Nationals. Both different types and kinds from what it seems. I haven't seen them in person by any means, but both different several ways. But both just as good, for sure. If you want to talk to me about both those heers, I'd love to love to hear your thoughts.
B
Well, so as the old saying goes, it's better to be lucky than good. But I had helped Jacob Moore start Buck Creek Ranch in, in Oklahoma back prior to when Craig McCallum and I decided to go this round two here. And so we go, we go to the, the first Buck Creek sale knowing that we were going to try to buy a couple the AO21 daughters on the Scimitar side of things. And we get there not thinking anything about an Angus. But we walk into that pen and there she stood. And we both kind of looked at each other like, man, we're going to have to try to acquire this one. And that was 92J. We ended up giving 140,000 that particular night. And anyway, long and short, we. My niece was going to show her and we take her to Kansas City. And never in our wildest imagination did we know we'd win. But out of basically 1100 heifers, we won the own show with her. And what's really cool now, she's just now getting going here in terms of making progeny. I feel both, both of these blacklist 532s will be a lot like her Naturally, we had bought full sib embryos out of 532. And these have not disappointed the lot. One heifer has been one of my personal favorites day in, day out since she was a couple weeks old. I still say that. Yet today I think she is one that can compete at some of the highest levels. Super good in terms of a profile, really good in her foot shape, long in her stride. I think she excels from hooks to pins from the side. She's a little juvenile yet in terms of being three dimensional, but I think it'll come as we go and I think that's a good thing for right now. Another ratted thing to that one I think is kind of neat about her is she has a birthmark on her show side outside hawk.
A
I was about to say I was looking at the video. That's pretty cool.
B
Yeah. And you know, to me, if, if you're out and about and you're in the midst of it and you're in there with 1012 heifers, the little things like that sometimes can become advantageous in my mind as far as getting an extra look a hundred percent. So that's kind of cool thing about her. Pretty proud of her. The lot too. Her full sister. I had to sell the reset mother on that one when she was about 120 days old. She got a little slower start, but she's gaining every day. Actually, my son was here this morning from Texas and he was looking through them and he thinks long term she's just as good as lot one. He thought she might have a little more natural dimension than lot one. So. Yes, sir, Those two there, if you like that pedigree and, and like having something out of a national champion, Junior national champion, full Sam deal, they're definitely something to consider.
C
Yes, sir.
A
Well, then you got lot three and bout as what I'd say brood cow in the making is as there is. I mean, very, very burly is the word that I'm looking for. And stout, featured. And she's out of that rocking P private stock bull. Honestly, probably one of my favorites of the sale as I go through them. But give me your thoughts on her as well.
B
So you know the story on private stock. He is my brother, not rock and P. We, we bred that. We bred that bull, Helm and eminence, the G302 bull, which is an inside out of a 21. The cow, the mother. There will be some of them later on here in the conversation. But with that said, we love our private stock cattle. They're really, really solid in terms of his shape. He has proven to be a heifer bull. That's why we use him on the show Heifers. We did that on this alley daughter. She's a casino out of 9,230. We would have purchased her at Sullivan's and Dunlap. She had a good run for my niece. She was reserved division at Angus, she International. That was one of her better days. But this is her natural calf. It's pretty cool that that is the highest performing calf that we had in our group. Waiter. Like right before we went to the North American, that March 18th heifer weighed 845 pounds.
A
Right.
B
She's really getting with it. I know. You know, and the good part about it, it's not like she's too big in terms of frame score. She's just power boned, really stout and massive through her overall makeup. And she had a beautiful look to go with it. I agree with you. I, I think that would be a lot of fun to play with.
A
100%. Well, then you got lot four. And her sire is no secret to to the Angus industry. That dignity bull, he's been knocking it out of the park. Looks to be a generator for sure. But she's a full sib to that reserve supreme heifer at the 2025 Cattleman's Congress, correct?
B
Yes, sir.
A
Talk to me about her.
B
Boy, I'm excited. We're very humbled to raise one like this. I compare her to her sister that we had reserve supreme with the congress and I'm just cut the fat. I think she's in the same league whether she ever wins a state fair show or what. I think she's just as good quality wise. I think when you compare her to that one at that age, she is as good looking. She may not be quite as extended up to her front one third, but she's sure adequate there. But I think where this one excels to her sister at this stage is she's got more upper rib shape. She's a little stouter out of her hip. She's going to be a little more three dimensional when she becomes a bread at that point. I, I, I, I think just like the lot one, this lot four is one that can run at the highest level if she goes to the right home and environment.
C
Yes, sir, 100%.
A
Well, then you got lot five different sire and it's obviously one of y' alls and y' all call them Tejas, is that right? Talk to me about the bull because I'M not familiar with Yalls bulls. Maybe a little bit about what he's done and then we can talk about how y' all purchased the dame from Mr. Kyle Connelly.
B
So this goes back in the first go around Circle M and don't hold me to that exact year here. But this Tejas bull is over 15 years old. Genetic wise he is out of the. He's a lookout out of the dominant Queens 414. Just about anybody in Angus business knows Queen for 14. She's a household name and anyway Taylor says over the years has became pretty popular in terms of being a heifer bull. Cavanese we still to this day use this bull on our show heifers or replacement heifers because we know what we're going to get. We're going to get Cavanese. Plus we're going to get quality, just good functionality. For example, we had a Tejas daughter, black baldy, half blood that we sold last year Kentucky Beef Expo to the Franklin family down in Alabama here at North American here last week she won her division in the junior and the open show. So these Tejas cattle are still relevant. And this Lot 5 is another example of the quality that he can throw the the Sandy3149 cow was a lead the way that I would have bought at Kyle Conley's. I thought she was fairly cheap on that given day compared to her other contemporaries. We gave 30,000 for that cow. We showed her along the way here last year and she was always there knocking on division if she didn't get in there. This is her first natural calf and boy she didn't disappoint. We had people come early in the game here and saw these calves on the cow and there was multiple times where this Lot 5 heifer was one of the favorites when she was younger.
A
Well then you mentioned lead the way just a minute ago and he's the sire of lot six. And lot six is about as elegant fronted as you can make one attractive her she's balanced, her lines are right and we talked about that 092J cow here at the forefront of the lots. But I mean from what it sounds like she's genetic wise one of the most profound.
B
Boy national champion mother. We believe in that 532 grandma behind her. I, you know, you've probably heard about this new heights deal. Udale's new bull be the dignity 532. Yeah just shows how that cow family's working. And I know like in our travels as Saul we we feel like the. The New Heights progeny is one of the best sour groups in Angus deal right now. So kudos to 532 once again. But this lead the way deal. We bought quite a bit of semen on that bull. We. We like his progeny. Boy, it clicked on 09092J. This heifer, solid. She's very complete and her kind. She's big in her bone work. She's long in her stride. She's good in her look. Just real, real high quality, complete. Kind of a female there. I lead the way.
A
Well, then, in lot seven, you got an April born, and she's out of that. That sire we talked about previously. Private stock but different cow in her. Y' all call her time to shine that Jo 80. And this is going to be a Simmental heifer. Her dame was the reserved owned percentage heifer at the 2022 AJS. A national classic.
B
Yep. So time to shine Jo 80. That. That cow goes back to 99D and all that. Y 251 she would have sold in the Buck Creek sale the same year that we bought 0 92J. She was lot 10 in that sale. We gave 40,000 for J0.80. Then, like, say, she went on to. Oh, she was reserved owned under Gerald Buck and Steve Bonham at Junior National. She went into fall very competitive. She won Junior show under Ryan Rash at Cattleman's Congress. Ended up fourth overall in the Supreme Drive. Just really good show heifer. That's making a lot of good progeny for us. It's kind of cool for us to have that cow family behind her. 104 G99D Y251. And being out of the G302 deal is kind of cool, too, on the sire side. And it's a little bit of line breeding there. Private stock. On top of that, we lined up AO21, but it worked this time. So we're going to call that line breeding and not inbreeding, right? Yes, sir.
A
Well, then, lot 8, we got another private stock, but the cow is 3162L. And y' all call her, you know, one of yalls younger ones, but a promising donor, y'.
B
All.
A
Owner with Mr. Don Guthridge. Talk to me about her. I mean, she's a percent semi. The white flank's real, real cool. But, I mean, her maternal silhouette is probably one of my favorite things.
B
So we. We were on the look, and we were up in Western Iowa, and we stopped in Don Guthridge's, and I can remember, like, Yesterday this little baldy heifer calf was there. She was green, but she was big in her foot and just really sound in terms of structure. We ended up working a deal with dawn to get her back down to Missouri here. And we thought, well, we'll just give it a whirl and see what happens. And just like a lot of you out there, if we're going to go to a national level show, we're very picky on the ones that we end up putting on the trailer. We try to take ones that we feel like have a shot at winning their division or getting close. And well, we were a little behind eight ball on this cow. We never really got her to where we thought she was 12 o' clock. So we never showed her. But we did ar the private stock. She made one tremendous bread. She is beautiful in terms of udder work. Teat size, just the right kind. And we, we went ahead and flushed her. After she calved we did her back to private stock. We're going to try to make more of these. But this Lot 8 heifer is.
A
Just.
B
Keeps you in the middle of the road. She's a very good kind. I, I think she is going to be very successful at whatever level you want to show her. I think that she goes back into the herd in production and becomes probably donor material. She's one too that, that gets an atta boy for just covering a lot of ground here. In the last 45 days she has done everything right and I think she looks really nice.
A
Well then in 9 and 10 you got full sibs. We've talked about that time to shine cow. But both are out of that insight bull and I've never heard of that bull. But I'd like you to elaborate on why I'll use that bull on that cow this time. Both percent semis that are just phenomenal in terms of their features rib cage. But talk to me about them.
B
So back in the day at Buck Creek we had AO21 there in partnership with Buck Creek and Rock and P and we flushed that cow to inside. And a lot of times we don't necessarily naturally make heifers. We, we have the philosophy that somebody's got to make some bulls along the way. So G302 was one of the bull calves out of that flush and we, we had him in the replacement bull lot or bulls to sell. Well after we AI the group of heifers we need to clean up bull and I sorted him out of there and Time to Shine 104G was one of the heifers in that group. And anyway, so he would have bred her naturally. So he didn't have many, many progeny that first year. But Anyway, this. This J080 made the sale and brought 40,000 and went on to be reserve at G National. So right after she was reserve at G National, I called Garrett Cloud, and I was like, what's up with that insight bull? And he said, well, Chan, I sold it. The commercial guy, well, he didn't remember exactly who it was. And so I got. I called old Keegan Moonin out there right outside of Stillwater, and I said, hey, there's a finder's fee if you can find Bull for me. Well, he calls me a few days later and he said, hey, I found your bull. We ended up going back to those guys, and we bought that bull from them. We've collected him, and now we're continuing to use this world yet today. And his progeny are really nice. But like I say, you've never heard of him. He's kind of a. He's kind of under the radar kind of deal.
C
Yes.
B
He's being maternal brother to private stock and eminence. I'll talk nine and ten together. We. We actually had four of those siblings. We picked out the two that we thought were the most ready for the sale. They're like peas in the pod. They're. They're very similar in terms of phenotype. I think. I think their biggest asset will be as in production. I think they're one unit away from making a 1 percenter. They. They're big rib. They're maternal in their look. Just great cow prospects. Are they pretty enough in terms of a profile for most? Probably not. They will show. They will show at a certain level. I do tell people the lot 10 is probably not for a younger exhibitor.
C
She looked a little frisky in her video.
B
Yeah, she. She's fine, but she's. She needs to go to a more experienced type showman.
A
Right.
B
But that's kind of what the scoop is on them. Great cows prospects there on 9 and 10.
A
Well, then in lot 11, you got a casino heifer. And casino has done a lot of good as well. And I've heard of the bull multiple times, but the cow we've talked about. Oh, nine, two J. Just a phenomenal cow. And her heifer. Prospects of the cell, they all very, very similar in their type and kind. This one looks like she's a little more moderate from what it reads. Just seeing her video and you can tell me If I'm wrong but just as stout, just as big bodied, still.
C
Very attractive from profile.
B
She is. She is moderate. You nailed it. But she's good. Casino really clicked on no. 92J. I've told multiple people this. I think this one is very, very unique when you consider her being an Angus and the characteristics that she's got. She is well to cut fat. You know we got to work on foot shape and get some bigger feet under some of these. Angus cat.
A
Yes.
B
And you know this heifer is huge in terms of circumference of foot. She's big in terms of bone. She stout hip, stout quarter, huge middle. She is moderate. She'll probably make when it's all said and done she's going to be a 1500 pound cow at most. But like I've told multiple people, beautiful personality. She'd be a great first year exhibitor heifer. I hope, I hope some young first year exhibitor buys that one because I think they'd have a lot of fun with her.
A
I was about to say for if. If there's any dads out there that are listening to it and you got a little girl that wants a awesome Angus he or female, I think this is the perfect one for that situation.
B
Totally agree.
A
Well then in Lot 12 she's the last live lot of the group and obviously the youngest as well. She's a Mayborn exit 44 out of a female that we haven't talked about yet. Talk to me about her. She's a percent semi and she's really one of the most intriguing just picture wise.
B
Yes, this is one of my favorites. I put her down there, slot 12 because I don't like to rate them by lot numbers in terms of quality.
A
Thanks.
B
You mix it up a little bit and kind of end the 12 head up with a bang here. But the Molly 45 jcal is one that we kind of made a mistake on early in the game. We studied that female at Trinopolds there in Indiana and liked her quite a bit. She sold in her production sale and Dennis Moore bought her for 50,000. Well few months later we, we decided we wanted to try again. So we ended up giving Dennis more 80,000 for 45J that particular year in our show string we had J0 80. We had 172J which was the exit 44 by the way from Ernie Wallace and Sam Wallace. That would have been reserve supreme open at Congress.
C
Yes sir.
B
And so we had two elite breads in the string there and then we had 45J so we, we go into Fort Worth and she had her day. She beat those other two out and she was grand female and open show under Todd Herman and Thomas Carper that given day at Fort Worth. And she's a cow that is middle of the road frame. She's big middle. She's really not your typical looking 24 carrot. She's soft, really soft made and just really good half blood cow. We had, we had done her to exit 44 and this calf as a result of that. And I've had, I've had a handful of calls so far on the 12. I tell them I think she's like really competitive especially you go into Junior national next fall with in that May division. I think she holds her own every time.
C
Yes sir. Yes.
B
She's really good in her foot shape, awesome haired. I love her down her spine. She stays good at her shoulder with angulation. She's beautiful up through her jaw and her neck. Beautiful headed, tremendous profile. I don't know, I, I think that one's got quite a future head over.
A
Well then you end out the sale 13 and 14 with some, some sex lead the way semen. And we've talked about lead the way a little bit but talk to me why you decided to offer these units of semen.
B
So when Lead the Way was on a roll there a couple years ago, Craig has, he looks at things in the right way and it's awesome to get to work with him because sometimes his series are different on you when you first think about it and then the more you think about it, the more sense it makes. But when he was adamant or he wanted to try to accumulate quite a bit of leading the way semen because he felt like as time went on it would go up in value. And it's still a little premature yet because the bulls done a good job. He hadn't, you know, made a huge mark yet. But we're only a couple calf crops into this. But with that said we, we bought quite a bit of Lead Way semen whether through embryos on snow or online sales or privately. But we've got about a minute sex semen. We've got about a little over a fifteen hundred dollar average in it. We like say we just kind of look at that as an investment. We're not going to be able to utilize all that semen in our own program. So as we go along here thought we offer a couple units here and there and let somebody else have a shot at using it. So.
A
Okay, so with all this said what I Want to know is what are your expectations of these 12 females? What are your expectations for the next two years? What do you think can come out of this?
B
I think in this Angus set and, and so everybody knows what I'm saying here. We, we kind of have an in house term. We call, we, we look for 1 percenters.
C
Yes sir.
B
Okay. I feel like that we have two of them in the Angus division that are 1 percenters. I feel like that we have multiples in the Angus division that go into the right home. Could be highly competitive or be a tool for the next generation. I feel like on the semi side of it, we also have a couple 1 percenters. I think after I talked about Lot 12, you probably figured that out.
C
Yes sir.
B
You know, and then depending on how it goes, I think the, the Lot 8 private stock, I think that one's very showable. And the sevens looks pretty nice right now as well. And to go back, I don't want to devalue any of the Angus but you know, I think, you know, your five and six heifers are sure ones to keep keep a good look at first year exhibitor on 11. Like say two, she gains ground on her full sister day. Like so I think long and short of it, I, I think other than having the two cow prospects with the full sibs, the J O 80, I think the rest of these fart show prospects have a great future ahead of them. I want to think that at the right home, right environment, they, there's a handful of these, they could compete for divisions or even further at their junior perspective, junior national or national shows later in the fall to majors and make good cows when it's over. So.
C
Yes sir.
B
Well, we're going to, we're going to hopefully as time goes on here, we got a nice set of fall babies on the ground. We're going to keep the pedal to the floor and we're going to hopefully keep continuing this type quality and have multiple sales a year and try to get as many of these out there and the junior exhibitors as we can.
A
That's always the goal. And y' all are definitely off to a good start with this sale for sure.
B
I appreciate that.
A
With that said, today's the 28th and this will be released on the 28th. For anybody who's read the welcome statement at SC, they have an open house on the 29th and the 30th and if you're looking to go check them out, they're located in Mount Vernon, Missouri. If you can't have the opportunity to go out there and look at them yourself. I'm sure Mr. Phillips would always love to talk to anybody who's interested in them. And his number is 606-584-7581. And, Mr. Phillips, I'm very glad that y' all believe in us to be able to do this preview and talk about all these heifer prospects. It's a phenomenal set, and I'm very, very glad that we were able to.
C
Do this for you.
B
Well, I appreciate you having us on, and I'd like to make another comment. I kind of forgot. You know, a lot of times, and there's nothing wrong with it, but a lot of times when we're looking at these cattle across the country, there's a lot of genetic interest held back, whether it be 50% embryo interest or a couple flushes or whatnot. I just want the public to know that we are selling 100% ownership and possession and all the females. Our philosophy is, if our customer has one that turns out and we decide we want those genetics back, we're going to try to buy embryos and flushes off of them. So in today's time, there's not too many of these online sales where you get 100% of everything. So, yes, that's all we got.
A
Well, that's definitely sought after for sure, and I think that's a great way to do business. With that said, Yalls sale is on December 1st. It's on SE Online Sales. We'll post the link with that. And if you all have any questions at all, y' all know who to contact and where to look. With that said, we're glad that y' all were able to tune in and listen to the preview. The set is awesome. We're very excited to see how it goes the night of December 1st. Mr. Phillips, is there any other comments?
B
Just let any of us know if you have any questions, and we're glad to. If you can't make it here over the weekend, we're glad to send cell phone videos or whatever we need to do to help you out.
A
Absolutely. Well, with all this said, empowerment's here, and this is what it's all about. Thank you, Mr. Phillips, for giving us the opportunity, and we will see y' all next time.
B
Thank you.
Hosts: Weston Hendrix, Luke Domingue
Guest: Chan Phillips, General Manager, Circle M Farms
Release Date: November 28, 2025
This episode of EmpowerU features a detailed preview of the Circle M Farms Female and Genetics Sale, with Chan Phillips sharing insider knowledge on each of the featured lots. The conversation dives deep into breeding philosophies, genetic strengths, and what sets these sale heifers and embryos apart in the livestock industry, with a focus on empowering customers and junior exhibitors.
[00:01–04:17]
Notable Quote:
“Our philosophy… traveling the country trying to find heifer calves that are not only good phenotypically—what we call 1 percenters—but we like to see a cow family behind them as well… Four years later here we’re starting to see the results.”
— Chan Phillips [03:25]
[04:17–08:38]
[08:39–10:42]
[10:42–12:08]
[12:10–14:39]
[14:39–16:11]
[16:11–17:54]
[17:54–19:35]
[19:35–23:41]
[23:41–25:53]
[25:54–29:04]
[29:04–30:47]
[30:47–33:31]
Notable Quote:
“I think other than having the two cow prospects with the full sibs… the rest of these show prospects have a great future ahead of them. At the right home, right environment, they… could compete for divisions or even further at their… national shows.”
— Chan Phillips [32:23]
[34:21–35:14]
[33:38–36:06]
On choosing elite genetics:
“As the old saying goes, it’s better to be lucky than good.” — Chan Phillips [04:51]
On individuality in the show ring:
“Little things like that [birthmark] sometimes can become advantageous in my mind as far as getting an extra look.” — Chan Phillips [07:27]
On their philosophy:
“Our philosophy is, if our customer has one that turns out and we decide we want those genetics back, we’re going to try to buy embryos and flushes off of them.” — Chan Phillips [34:47]
This episode offers a comprehensive, transparent look at the genetics, philosophy, and future vision driving Circle M Farms. The conversation is practical, energetic, and empowering, perfect for both industry insiders and junior exhibitors seeking next-level cattle.
Contact & More: