EmpowerU Podcast Summary

Episode: Hensley Brothers & Rockin H Genetics Steer Sale Preview

Host: Weston Hendrix
Guests: Blake Hawley (Rockin H Genetics), Kale Hensley (Hensley Brothers)
Release Date: February 23, 2026

Episode Overview

This episode of EmpowerU dives deep into the first annual steer sale collaboration between Rockin H Genetics and the Hensley Brothers, taking place via Steer Bidder on March 1st. Host Weston Hendrix is joined by Blake Hawley and Kale Hensley for a lot-by-lot preview of their sale steers, offering insights into pedigree, build, show-ring predictions, and what sets each animal apart. The discussion is rich with practical advice, insider stories, and detailed cattle evaluation meant to empower livestock enthusiasts, from new exhibitors to seasoned cattlemen.

Key Discussion Points & Insights

1. Guest Introductions & Operation Philosophy

• Blake Hawley: Introduces Rockin H Genetics, Leedy, OK, and their excitement in offering this deep set of steers ([00:37]).
• Kale Hensley: Describes Hensley Brothers’ focus on raising competitive show cattle near Weatherford, OK, expressing enthusiasm for this collaborative sale ([00:44]).
• Both stress the sale’s depth and quality, applicable for a broad spectrum of exhibitors.

2. Detailed Lot-by-Lot Sale Preview

General Themes

• Most cattle are described with exacting detail regarding structure, pedigree, show suitability (Denver, Fort Worth, OIE, San Antonio), and feeding potential.
• Frequent references to past successes, pedigree strengths, and personal favorites add color and credibility.
• Practical notes for potential buyers: disposition, feeding flexibility, and showman suitability.

Sample Lot Highlights (Timestamps Indicate Lot Discussion)

• Lot 1 (How Great Thou Art x Maternal Maid):
  “From seeing him in person, he seems to me like he'll work real, real good as a middleweight, possibly there in Denver...” — Weston ([01:02]).
  Versatile, balanced structure, proven cow family—success at OSU AGR show.
  “His silhouette from the side is just awesome, for sure.” — Kale ([01:36])

• Lot 4 (In God We Trust x Denali):
  Known for dense hair and square foot size—ideal as heavyweight at Fort Worth, great as a slick at San Antonio ([04:25]).
  “Structure wise, he's 100. His hip and hind leg are awesome...” — Kale ([04:49])

• Lot 7 (How Great Thou Art x Monopoly):
  “For me, this one's got OIE written all over him... as good necked and headed of a How Great as I saw travels this fall.” — Kale ([08:07])

• Lot 10 (Fight for Trump x Huff and Puff):
  “I think this kept like 45,000 views just off a post shared on three or four sites. I mean, I think that speaks measures of the quality of this calf.” — Blake ([11:30])

• Lot 16 (In God We Trust x Broker Red Thunder):
  “I think the way that he's built and put together in his presence, I think that calf would look awfully special there [Denver].” — Kale ([18:35])

• Lot 19 (How Great Thou Art x Maternal Maid):
  “...at OIE is incredible. His silhouette is amazing from the side...” — Weston ([21:32])
  “You get in behind him, and he's a calf that's still got plenty of pin width and back shape... demands some attention, for sure.” — Kale ([21:52])

• Lot 26 (How Great Thou Art x In God We Trust):
  “About everything you could ask for in a calf in terms of his neck set, silhouette, look from the side, how burly he is...” — Weston ([29:05])

(For a full lot-by-lot breakdown, see individual timestamps.)

Notable Quotes & Memorable Moments

• Pedigree and Performance:
  “This one's perfect size for Denver or heavy at Fort Worth. I think he's, you know, an 8 or a 9 or a 10 at Fort Worth or sorry at Denver. And I think he's a 10 or 11 or 12 at Fort Worth.” — Kale ([03:52])

• Practical Advice:
  “You can change him and feed him into however you want him to look... just on skeletal quality and his ability to reach flex out of both ends, I think is really impressive.” — Kale ([07:23])

• Buyer Considerations:
  “... probably a little bit more of an experienced showman or somebody that's got some patience. The calf's not mean by any means, just a little quick.” — Kale ([09:08]) (on Lot 8)

• Real-World Impact:
  “We want to be as involved as you want us to be... urge you to make the trip to Hydro to see them. If you can't, just please call with questions and we’ll give you a good, honest representation of the cattle.” — Kale ([31:49])

• Respect for Team & Partners:
  “You want to talk about a guy who has as much want, he's your man. He'll work all night, all day to make sure these cattle are perfect.” — Blake, about Kale ([32:30])

Timestamps for Key Segments

• [00:37] — Guest Introductions: Blake & Kale
• [01:02] - [31:06] — Lot-by-lot detailed review (each lot spans ~45-90 seconds, see transcript for specifics)
• [31:49] — Kale on the importance of their crew, customer support, and honesty
• [32:30] — Blake on the partnership and customer empowerment

Tone & Language

• The episode’s tone is passionate, highly knowledgeable, and intensely practical.
• Language remains rooted in the show cattle industry, with down-to-earth, authentic dialogue.
• Emphasis on transparency, customer support, and the ethos of “helping you succeed.”

Closing Takeaways

• The Rockin H x Hensley Brothers sale offers an impressive and deep set of steers suitable for all major shows.
• Both sellers are committed to helping buyers succeed, from feeding advice to ringside support.
• Listeners are encouraged to visit in person or reach out with questions for honest insight.

As host Weston closes:
“This is what it's all about. I love doing sales like this, especially with people like you all. Empowerment’s here.” ([33:06])

For more information

The sale is on [Steer Bidder, March 1st]. Contact the sellers directly for more insights or visit in Hydro, Oklahoma.