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- [00:01]
Weston Hendricks
Season two of Empower your is here and I'm your host, Weston Hendricks. This here's your co host, Augustus Sexton. And here on season two, our priority is to empower you as an individual, a leader, an operator and a customer of the livestock industry to gain both knowledge and assurance while consuming it from the most influential people in our industry. We are young men striving to gain knowledge and learn from our mentors while also expanding on new trends in the industry and what it has to offer. As always, have a blessed day and enjoy the episode. Through showgoats.com and now show lambs.com the Livestock Marketing Group offers customer centric online sale management backed by the most experienced team in the industry. Look them up@tlmg sales.com or contact Kevin Mock anytime at 254-459-2788. Well, ladies and gents, this is going to be the grand finale of Empower you and it's something that means, means a lot to me and sadly that we would not have Augustus on the grand finale. He's been very, very busy running for State4H president and accomplishing that and many other things. But with all of this said, we do have a special guest, Mr. Mason Kep on here. Highly known in the cattle industry and have done phenomenal things through these last couple years, especially in your high school and middle school career. And then also for our guest for this episode of the grand finale, I have chosen Mr. Topher Dalton. Not only is he owner and operator of Showbiotics, which is one of the most prestigious supplement companies in the industry and has built itself off word of mouth because the products are so good. And so with these two individuals, I'm very excited for what this episode has to offer to the cattle industry. I think we're going to go into depth about a lot of things, especially in terms of hair quality and hair functions and how the rumen works and all of the sorts, it's something that I'm very excited for. And not only that, but being able to just talk with friends and have a good time. It truly means a lot to me about how good this season has come. And it's just something that I've always loved to do and I'm very excited for what this episode holds. So first I'd like Mason to introduce himself, let the listeners get to know him a little bit. Very excited for him to have to come on and take time out of his night because we both know that he works very, very hard over here at Cromwell Cattle Company and so for him to take time out of his day to be able to do this is just means a lot to me.
- [02:38]
Mason Kep
Well, thanks for the introduction. For those of you that don't know me, my name is Mason Kep. I'm from South Texas, down south of San Antonio, a little town called Laverne. I showed American steers primarily for my whole show career, and now my sister does after me. And like Weston mentioned, we've had our fair share of success at Texas majors, mostly with slick cattle, I'll admit. But in the recent years, we've had some notable success at the Harrod Show, Fort Worth, this last year, my sister. My little sister being reserve grand champion with the cherry red American. That I'm sure a lot of people are familiar with that that calf was on Topher's big product, Yeti sauce, which I'm sure we'll get a lot into later. So I'm just here to learn some stuff and talk about some of my experiences with some of Topher's products.
- [03:39]
Weston Hendricks
Awesome. I'm very excited to be able to go in depth in those. In those topics. I'm Topher. Introduce yourself. Let the listeners get to know you a little bit as well, just so they can realize who you are and just start off the conversation.
- [03:54]
Topher Dalton
Well, well, what's up, guys? I'm Topher Dalton. As. As Weston said, I'm the founder, CEO, everything from head scientist to janitor here at Showbotics. You'll be hearing a lot from me today. I've got a lot to get through, so I won't introduce myself too much before into my whole backstory, but I just wanted to tell Weston, thank you for having me on. It's a real honor. Real proud of what he's doing, real impressed with how he's managed to do it. So whenever he's ready to get into it, I'm ready to start.
- [04:28]
Weston Hendricks
Awesome, man. Well, why don't we just jump into it? Start off with, you know, how you got into the industry and what brought you into it and where did your passions take. Take note and just give us a little bit about how you got started, man.
- [04:44]
Topher Dalton
No, I got started. We got to go way back. Way, way back. I moved around a little bit as a kid, lived in a couple different states, and really got exposed to a lot of different types of livestock shows and different species and how things are run. And it really kind of opened up my eyes to the differences of how we show in Texas versus, you know, Wyoming or anywhere else in the Midwest. And I kind of took that and kind of turned it into what I thought. So, you know, I grew up in Wyoming. Those cattle, those sheep, those. Everything are way different. And the way everything is run is way different. You know, up there in Wyoming at the county fairs, once they cross the county fair line, only the kid can touch them. And it was wonderful. You know, back when I was, I think five years old, I won tickets to Chris Ladue singing at the rodeo because I showed my salamander I caught under a water trough out at the corral. So, you know, there's a lot of different, a lot of different experiences out there. Yeah, man, when we were up there, you laugh all you want. We had, you know, horses, dogs, cats, cattle, sheep, goats. They do a deal up there where it was like make it with wool and you dressed up your sheep and you in the same outfit that you had to sew out of wool. And that one year as a little kid I won the exotic show with the salamander. It's, it's cool deal.
- [06:12]
Weston Hendricks
That's, that's, that's crazy and unheard of down here.
- [06:20]
Mason Kep
How does one evaluate a salamander is really what I want to know.
- [06:25]
Topher Dalton
You know, I don't know, but I remember it beat my chickens. So that's all that matters.
- [06:30]
Weston Hendricks
That, that's all that matters. And so Topher, I mean, just talking, you know, back and forth, me and you being pretty good friends. I mean I've known you since I was probably what, 12 years old, 13 years old, me and you like that? Yeah, something like that. You were homeschooled like, like me, but not as long. And then you transferred over to public school to play football. Might dive into how you went from playing football and getting into the cattle industry and, and I guess in a lack of terms throwing away football and diving in strictly to the industry of.
- [07:10]
Topher Dalton
Livestock, that is a good one. So yeah, I was homeschooled until 8th grade and I did go to public school to, to play football. That was specifically it. But the part that we didn't get into on that backstory is I was a world class gymnast. I've still got my Team USA leotard and warm up hanging up in the closet over at my parents house.
- [07:36]
Weston Hendricks
Let's just tack on the fact I would love to see Topher in a leotard nowadays.
- [07:43]
Topher Dalton
I'm, I'm sure I would. I'm sure I would look like a. Just a fat guy in a little coat. We'll just leave it at that. But yeah, so, you know, by the time I was in 8th grade, I was a solid 6 inches taller than all of my coaches and probably a foot taller than everybody else in my age group. And I just, I, I got worn out, I got burnt out. I'd kind of accomplished everything I was going to be able to accomplish, especially with my size. So I decided that, you know, I really wanted to play football. It's what I wanted to do. So I went into public school. Coming from home school to public school, I didn't have a grade under a 99 until my junior year of high school. It was all review. It was really simple. Everybody else was struggling. I was like, just read, just read. It was, it was mind boggling. But yeah, the, the football thing. So I was extremely agile, especially for my size. And I had some Division 2 offers, I had some walk on offers and I was really kind of a wannabe Captain America. You know, I was an all state football player. I was on Texas 4H Council. I was a district FFA officer and I really, I felt invincible and I wanted to be able to do it all. But you know, at being back in the day, 62245, Division 1 never called. So I had to have a good sit down, talk with my family about what I wanted to do because I don't know if you know a whole lot about those Division 2 scholarships, but they have, you know, so much money for the entire class. And after that as people leave or drop out or get kicked off the team, that pool of money gets, gets shrunk down into the remaining kids. So I was only going to start off, you know, Division 2 at 500 a semester. And my granddad had actually played at SMU in the 1950s, won a couple of national championships. You know, fingers are all mangled up because he was, he was the absolute biggest guy on the team in the 1950s and he was 642 0. So he did not understand why I wasn't getting D1 offers left and right. But he had also told me that if I went and played college football, essentially he would write me out of his will and not talk to me again because he wanted me to use my brain and not my brain. So that was a really, really tough decision to not go chase my dream of being a college athlete. And luckily I was pretty good at livestock judging and I was on a really, really good team in high school. It was me, Brady Ragland, Nathan Pond. And then we actually all got offered to go to Blinn at the same time. So I sat there and I had, I had every plane in the world to go play at Angelo State. And I called him the day before I was supposed to move in, and I said, hey, I'm going to go judge livestock. They're going to pay me a whole lot more semester, and I can use my scholarship. So with my 4H scholarship that I got through Fort Worth and the judging scholarship, I was getting three or four thousand back a semester going to Blinn versus only getting 500 a semester if I'd have gone and played Division 2 football. So that's kind of where, you know, that love of livestock really started to blossom was that it wasn't necessarily a love that I had had chosen, but it. It was something out of necessity. You know, I had to love it because my first love, football, had. Had gone away. And looking at me now, you'd never guess I was too small, because I am 295 pounds, and I could probably still do a backflip if you coaxed me enough, but not gonna happen. Not gonna happen. I'm sorry about that.
- [11:57]
Weston Hendricks
I love it. I love it. And so, I mean, me and you both know. And what I'd like to elaborate for the listeners is, you know, both your parents were physicians, and their knowledge was extremely influential to you, and it started to give you a general sense on what point to move in the direction for your. Your research and. And the colleges you. You chose to go to and what degrees you wanted to go after and then soon later, helping you grow a business. Correct?
- [12:29]
Topher Dalton
Absolutely. Absolutely. I'm both. My parents are physicians. My dad did family practice, my mom did ob gyn, and then she also worked urgent cares most of my life. But, you know, they. They were really instrumental in helping me along the way. Even. Even still today, they're just a wealth of knowledge and always supportive in everything I do. It was a little hard for them when I chose to go to Texas A M because they were both Tech grads, and my oldest sister was a Tech grad, and my middle sister was a junior at Tech. And I was the first one in the family to go, let's. Let's break the cycle a little bit. You know, it was a little bit. A little bit rough. And, you know, there's always a lot of smack talking when I'd come home for the holidays and I'd talk smack about Tech and their athletic programs and how I thought A and M was better academically. And they're like, yeah, but you know that A and M education is getting paid for by two Tech grads, so it can't Be that bad. But that was always a fun conversation. But. But, yeah, as far as the livestock supplement business goes, I mean, they're. They're so intelligent, and they've been able to point me in the right directions of how I need to study and what I need to study and where I needed, you know, go through college and how to correctly, you know, kind of plan my life with. To. For lack of a better word, plan how I wanted to go through my whole educational experience. And, you know, that being said, you know, they. They're really intelligent people. Both my sisters make me look like I'm the dunce of the family, but, you know, there's always that little bird in the back of your head that says, you know, I'm. I'm definitely the smartest one. I just don't apply myself like they do.
- [14:23]
Weston Hendricks
There you go. There you go. And so, I mean, being on the topic of college and being in the industry and chasing that dream, I'd like to know, Topher, before we jump into the topic of showbiotics, what did you gain in terms of pet peeves in the ring with judges and your view of how the ring has changed between then and now, and what are some drastic differences in the cattle industry and the gap that has arisen between useful, productive commercial cattle and the. The cattle show ring, the presence and everything that. In the show industry.
- [15:02]
Topher Dalton
Oh, that's a lot of questions in one question. First off, you know, starters, I think, you know, just for starters, the livestock has gotten so much better, so much quicker in the last probably five, six years than it ever did in the last 30. It's incredible the amount of improvement a lot of these breeders have been able to make across all species to kind of tailor their operations to exactly what they want to do. That being said, too, is there's a whole lot of more specialized operations. You know, back back in the day when, you know, when I was growing up, there weren't that many guys out there breeding specifically show stock. Like, they might have had a good one out there. And you could take them and you could halter break them, or you could teach them how to drive, and you. You could stand a chance. I mean, I remember my first heifer that I hung a banner with at Houston. She's a 900 heifer. Found her out in the pasture, you know, is one of those kind of deals, one of those grandpa's pasture kind of things. Not my grandpa, but it was somebody's grandpa, but, yeah, I mean, it's. The industry has changed. It's so much more intense and intensely managed, and it has so much more of a vision than it did back in the day. For starters, in the show ring, I think the competitiveness has gotten almost to an extreme in the upper levels. There is no, you know, if I find a good one and I. I can feed him up there. You know, the good ones. The good ones are good, and you're never going to touch them. And I think there's a lot of. There's a lot of educating people onto that that, you know you can. And it's. It's one of those things that you have to teach your 4H kids, too. And it's one of the hardest lessons to learn is learning how to lose, that you can do everything right and still not win. And I think that's. That's very evident today in the show ring. But as far as trends within, like, attire judges, it's. It's turned into somewhat of a fashion show, and that's saying a lot. Growing up in the 90s with all the Rockies jeans and matching vests and jeans colors and hats and boots and it looking like a bunch of highlighters out there. But I think, you know, the bling has gotten a little out of hand. The bows have gotten a little out of hand. The. Not to pick on anybody in particular, but, you know, these judges do check the pulse. They don't want to look dumb out there. And, I mean, it's. It's good marketing for these kids to wear the exact same clothes every show. But it's also, you know, if it comes down between two, I know that kid kind of thing. And it's a whole lot of brand recognition and marketing themselves that just wasn't there in the past. Types of livestock. I think that honestly and truly, the separation has become pretty extreme between production livestock and show livestock. It's almost the difference between, you know, you've got a dog and there's a show dog out there. It's almost a completely different species. And I think the show ring within the purebred side almost works against itself as a breed. I mean, I can. I'm. I'm getting out of some breeds and focusing more back on my passion, which is Charlize nowadays. And, you know, there. There's a lot of things that happen in the show ring that don't correlate to the pasture. You know, guys have become. Or guys have started using the word raw and fresh interchangeably, and that's. That's not what those things are. And, you know, you can talk to a Couple guys who've been around a while and they'll say, well, that's just some guy using the term because he thought he needs to use it, not because he knows exactly what it means. But I think that is my biggest pet peeve, especially in the heifer deal, is the raw versus fresh versus skinny versus too fat. And sorry, I'm getting a little antsy over here because I know what I want to talk about. And there's trying not to run you over with words at the moment.
- [19:28]
Weston Hendricks
No, you're good, you're good.
- [19:31]
Topher Dalton
As far as within that Charolais breed, like I said, it's what my passion is at the moment. There's, there's truly a disconnect because we're trying so hard to stay relevant in the show ring with those show dream genetics, but still trying to stay relevant in the commercial side with all the commercial bull producers who have always lived by the fact that Charolais bulls put on pounds. Yes, but we have also lost our breed identity. We've chased all these different EPDs and we've chased these carcass merits and we've chased this and chased that to where honestly and truly, in Texas, you used to not be able to find a bull that was better than a Chardonnay kick out on cows. Add weight, you know, add that, add that pay weight. Cement bulls do it better. Now there's, there's no doubt about it, they're more consistent, you get a more consistent color, they have more bone, they have more grow, they add more pounds, they had more power. And strictly that's because their association has managed that. Back in the day, back in the day I had a, had a fleck Angus bull, which is just a sim Angus. You know, original cementals were fleck fees. And I got a hold of this inventile association because I saw a deal for a carcass mare program one day and let me back up. This bull had a 62 pound birth weight, actual birth weight, out of a occ anchor cow. And we put him in the carcass merit program through the Simmental association. So what that is is you basically you send them 100 straws of semen, they find co op herds, they AI all these cows and then they harvest all the calves and you get all data. So just this random bull I raised, let me look at the numbers because I did write them down because it was incredible. So my bull con went into the carcass merit program. They harvest these things at 12 months old. These things weighed between 1450 and 1552 graded 18% prime, 68% choice, 3% select and the rest were no roll. So those are absolutely incredible carcass numbers, right?
- [22:03]
Weston Hendricks
Absolutely incredible.
- [22:06]
Topher Dalton
And this bull, like I said, 60 pound, 60 something pound birth weight at 3 years old he weighed 2600 pounds like the dude had grow. And I still have some of those daughters around and I use them as research because there's nothing in the world that I think can touch those things. But that's a different story for a different day. It doesn't really matter right now back to the charolais, back to the differences between what I see between the show ring and real life there. Number one, the show ring, just like in the clubby deal, has perpetuated a, a negative genotype. We'll say, you know, the, the clubbies have to deal with PHA and DS and th. Well, we don't have to worry about those things in the purebred. But there is a genetic defect that has popped up that's actually been around since the 60s. But with certain bulls and certain donors out there and a couple guys having a lot of genetic sales they've been perpetuating. It's called PA and progressive ataxia is something that unlike the clubby genes, you can't tell at birth. It takes a year to 16 months, sometimes even two years before it sets in. And what it is, there's a hole in the myelin sheath of the spinal cord. And those things are usually just like ph cattle. They're a little stouter, they're a little bigger bone, they're a little hairier. And when they hit a year old, usually their back end starts going. So that's something the association's actually had to try to fight. And something else that we've kind of shied away from that I think we need to push more. Which is anti show ring, is that there's, there's a test out there that tests for the leptin markers in the cattle. And some people don't know what that is. Leptin is essentially fat. So these cattle that have all these leptin marks and I think there's seven or eight and you can test for it. These cattle, they are more feed efficient, they have higher butter fat, they're obviously easier doing and it doesn't affect birth weight. So you can keep your birth weight but you add all this extra performance in pay weight. Problem is since they're easier doing cattle, they aren't as freaky, they're a little chunkier and it's one of those deals where the, like I said, the Show Ring and production are fighting against each other. But that is what it is. That's. That's a whole product that or whole topic that you can find on other podcasts and a lot of people that have got a lot deeper into it than I have. But that's kind of my, my deal on the Show Ring and genetics and Show Ring versus production.
- [25:08]
Weston Hendricks
Gen Source was created by Dave and Becky Allen with the vision of providing beef cattle semen on elite sires from.
- [25:15]
Topher Dalton
All breeds for cattlemen throughout the U.S.
- [25:17]
Weston Hendricks
The JeanSource team is made up of people who live the cattle business just like you and know what it takes to succeed. Go to thegenesource.com or call the office at 979-743-1512 and get your semen ordered today.
- [25:34]
Mason Kep
Well, Topher, now that we've gotten most of your backstory, I think we all want to hear how you made it to the point of starting showbiotics and developing all these amazing products. You have out kind of the backstory on that.
- [25:51]
Topher Dalton
Gotcha. So the showbiotic story really starts after, after my first job after college. Now, obviously I didn't get the job I wanted, which was going to work for Transova, so I went and worked for a Simbra. Guy didn't like that. So I went and worked for Cactus Feeders and lived in Perryton, Texas and started off calling feed as a feed foreman, went to ship and receiving foreman and I was feed manager there at a 68, 000 head feed yard. And you see a lot of different things and you learn how to manage a lot of different animals and different types and kinds and you see how you need to feed them. One of the things that got my views turning was, you know, that was back at the last height of the cattle market. So being a large corporate entity with, you know, eight, nine feed yards, we weren't going to be paying the $5 to buy eight weight. It wasn't going to happen. We were going to put our money into the lower end and feed them up and make money on. So sitting there getting a whole lot of, you know, cattle from Mexico and getting a whole lot of cattle out of Mississippi and Tennessee and Georgia and stuff that have to come a long way that were all high risk uncut bulls, you know, you got, you got to manage those things a whole lot different than if you get a, you know, a number one Okien from across the border that's already been on corn for a month and, and they're already, you know, rip, snort, order and ready to go. You gotta baby them little ones along. And one of the things that we talk about a lot is getting their room and environment right so you can bump them up. You know, it takes a while for those correct microbes to grow within that microbiome so you can move them onto a higher energy ration. You know, they've got to have the microbes there, but you can't move them up too high otherwise they'll reproduce too fast. And then that's where you get your acidosis and they burn up their gut. So one of the things that me and Kendall Car, who was the head nutritionist, talked about extensively was wishing there was some kind of product out there that we could just drench them with or put in their feed. That would speed up how fast we could get their microbiome, right. So we didn't have to sit there and feed these things for 300 days. You know, most of them other cattle were in the yard 150 days on average. It was a pain in the, you know what, having to sit there and run by the pen 300 days to get these little two weights up to market weight. It just takes a while. So that's how the idea of it kind of got started. And then it just didn't, it didn't really mature past that. After the feed yard, I came home, tried the cattle deal. That's when the whole Num Chucks deal started. All the sales I talked about earlier, you know, I guess I didn't really talk about the sales. I. I had a few champions, souls and class winners in Denver. But that's beside the point. Back on the showbotic story. Anyway, so did that. After that I went and worked in the oil field for a little while. But I wasn't a rough lit roughneck like all y'all are thinking. I worked in a company that did bioremediation. So people, a lot of people understand what remediation is. You know, taking land that's bad, making it usable again, planting grass, all that kind of stuff. Bioremediation, what we did was we were no dig haul. So most of the time if there's an oil spill or a salt spill, they dig it out and replace it. What we did was we went in there to those contaminated areas and we sprayed some surfactants and then we also sprayed microbes onto these oil and salt spills. And those microbes ate the hydrocarbons and kind of turned the salts into inert salts. So what was an oil spill essentially turns into fertilizer and good usable soil. So to say that while I was there, I met a real good friend and a microbiologist, and we started talking back and forth about the microbes and how a rumen works and kind of developing the real, the real guts of showbotics, no pun intended. And initially, you know, we were sitting there and we were working with these microbes and we were like, you know, we could have a strain for dairy cattle, we could have a strain for pasture cattle, we could have a specific one for each type of grass, you know, whether they're going to wheat or oats or fescue or rye, or into the feed yard or show animals and this and that. And it was a great idea to specify it had been a whole lot more products. We probably made a lot of money, but at the end of the day, it didn't matter because what we figured out was, you know, throw all of them into the same batch. Whatever food source that animal is getting, if you have an overabundance in your microbiome of species, they'll adjust themselves and they'll reproduce in the most efficient way to digest that feed stuff. So from there, once we had that realization, you know, we kind of started doing our own tests, did a few grow yard tests, did some feed yard tests, did some pasture cattle tests, and really kind of started bottling the stuff up and trying to push it. And in the first year we pushed it, you know, it was, it was real small, didn't do a whole lot. There's a whole lot of, whole lot of barriers to getting into the dairy deals, which is where it really needed to be. But it, it kind of blossomed and figured I had something on my hands. And that's, that's where that started. After I left, left the bioremediation, that's when I really decided that's when I was going to dive into the showbotics. And the first year or two, it was strict, or first year, it was strictly just gut health. All of the supplements in the world, I will tell you this for a fact, and you can quote me, the best and most dangerous supplement in your barn is your feed scoop.
- [32:34]
Weston Hendricks
And why do you say that you.
- [32:37]
Topher Dalton
Can mess one up more with a feed scoop than you could ever mess one up with a round bale. You can, whatever you put in front of that animal is what they have to eat. You and that feed scoop are the best and worst thing in your whole barn. It's either your best friend or your worst enemy. If you don't know how to use it correctly. So, that being said, the idea behind pushing the probiotic first was to help kids who didn't necessarily know how to feed get a little bit of a buffer to say, to say the least. You know, help them have their. Let their animal have a little bit better appetite. Help them to where, you know, if they're not getting the best quality feed, they can kind of make more from less. And it was just a way to help out kids who were starting and didn't know exactly what they were doing. Like I said, they're their own worst enemy with the feed scoop. Give them a little buffer zone so they could potentially be competitive. That's. That's how it initially started, and it just kind of, kind of grew from there. But. Yeah, sorry, I gotta breathe again.
- [33:55]
Weston Hendricks
You're good, man. Well, let's talk about the. The actual probiotic. I mean, you did a lot of microbiome studies, and I'd like to know the diversity between that and specific species and their utilization.
- [34:08]
Topher Dalton
So that's a very interesting thing. And you need to get. And I'll go ahead and plug John de Klerk right now. He did an excellent episode with Ferrari, with Ferris Simon on rumen health. So the back to microbiome diversity versus the specific species in life, you know, and in your own gut, you don't just have a single species of bacteria. You pull up, you know, a handful of dirt. There may be 2,300,000 different species of bacteria in there. It's all necessary to have a balanced ecosystem. And your gut is no different. So the reason that showbiotics has the massive amount of microbiome diversity in it versus a lot of other products is it was actually grown up from rumen samples. So like I said, we were going to have all those different brandings of it. We took all those rumen samples, put them in the same thing. So when you have excellent microbiome diversity, you have increased health, you have a better immune system, you have stronger hair, you have, you know, better feed efficiency, they stay hungrier because they're actually utilizing the actual feed material in the gut and breaking it down better, that being said, versus the specific species thing, you know, there's a lot of. A lot of probiotics out there that claim they're good and they come in pastes or they come in, you know, powders or this and that. And I'm not saying they don't work, but there's. There's a reason ours are liquid. And I'll get into that for a second. In a second. So the specific species, you know, the ones that are out there with two, three, nine different species, they're great at doing a single goal and they help fix a specific problem. So if that's not your problem and you put them in there, you're really not accomplishing anything. And like I said earlier, if you have an overgrowth of a certain bacteria, that's where you run into acidosis problems. So if you have a specific problem that a specific species of microbe can fix, those other ones may be a great product. But if you don't really know what your problem is or you just want help advancing your animal onto a higher energy ration, faster, just keeping them on feed, or if it's changing environment, you know, that's where my product comes in. The difference between my product versus the others is also that, you know, we were the first aqueous product out there. And aqueous just means that it's, it's in water. You know, a lot of people don't like that because it's essentially concentrated room and fluid and it smells like the inside of a dead cow. Like, I'm not going to beat around the bush. The stuff stinks. But one of my friends told me one time, he's like, you know, my dad told me a long time ago, if those probiotics don't stink, they're no good. But the reason they're aqueous is because that is their natural environment. When you drop a lot of these species of microbes under 38% moisture, they die. So say in your products that come on rice hulls that are at maybe 5% moisture, yes, you will have a small rehydration and reanimation rate. But we didn't, I didn't want to risk, you know, only having a tenth of the live bacteria in my product is what I said on the label. So I figure it's better to sell something in its natural environment. What I say is in there is in there. You know, there's 376plus species of bacteria in there. It's truly a broad spectrum product. It's so, it's so broad it can't be. What's the word? It's grass certified. It can't be part of the. Generally recognized as safe. It's perfectly safe. I don't recommend people drinking it. For starters, says on the label, not intended for human use. If you get a little on your mouth, you'll be fine. You'll just have really tough bowel Movements because you won't want to go for a little bit. But other than that. Yeah, that's kind of the difference. And I said, like I said, the clerk did an excellent breakdown of ruminology and everybody needs to listen to that.
- [38:56]
Mason Kep
So I do have one question about the microbiome product. As we feed these market animals, is this product something that you can supplement regularly or is it more of a reaction like oh, it looks like we're slowing down on feed or something, maybe we should give some. Or is it more something that can be fed regularly just to keep them going?
- [39:27]
Topher Dalton
There's, there's definitely different ways to do it. And the way I do it is when I bring animals into the barn, if they're from somewhere else, you know, I run, I run a series of jump start through them. After that I'll keep some of the showbotics in their water every other week the entire time until they leave. Technically you don't need to do that. Once these microbes are in there, we'll just call it a forever home. Once they're in their forever home, they will continue to reproduce. Know, like I said, they'll adjust their population based on what they need so you can give it and get them right and coast them and be fine. If you run into a problem you can add them back in and kind of adjust from there. A lot of guys like to keep it in there from day one through the end of the process just because they know it's in there, they know they're going to eat, they know they're going to gain and they know they're not going to have problems. So it's almost like feeding an insurance policy. Whereas you know, you could, you could risk it, you could use at the beginning or you could use it throughout and know where you're going to end up. Have you ever wanted to gain an.
- [40:50]
Weston Hendricks
Edge when it comes to judging livestock? Well, there's a Solution. With over 1500 classes to practice from, LivestockJudging.com is your source to evaluate any species anywhere, anytime. Once again, that is livestockjudging.com Go check them out and experience the impact. Absolutely. And you know, talking about how it's the liquid form, it's actually what, what is now jumpstart. Correct. And then you have your original showbiotics. And what are the differences between the two?
- [41:25]
Topher Dalton
So the only difference between say the jump start, the commercial grade, feed grade and regular shelbiotics is strictly the CFU count, which is colony forming units for people who aren't microbiologists it's essentially just how many live microbes are there per ML or per cc. So the jump start is the highest. It is absolutely the most microbes per CFU that I sell or the most CFUs per ML that I sell. And the showbiotics is kind of the baby version. It's the more consistent version. It's something you can give every day. The. The jump start is like once a week. There's a lot of guys that like to take little bottles to shows, and when they're extremely stressed, it keeps them on feed, keeps them from getting the runs, you know, that kind of deal. But the jump starts, kind of an emergency bottle. It's kind of like having a fire extinguisher there. And the Showbotics is like having a garden oaks. They're both going to accomplish the same thing. One just going to do it a whole lot faster and one's going to do it a whole lot more consistently.
- [42:33]
Mason Kep
Right. So something that I really want to jump into, and I know Weston does too, is the. The rest of your products to where we can kind of start to move into the direction of hair growth and the products that you have on the market for that.
- [42:54]
Topher Dalton
So before we really talk about hair growth products, we just need to take a little quick detour and talk about the science of hair growth. Hair growth is strictly genetic. The quality of hair they have is strictly genetic. You can change the amount of hair they have, but you can't necessarily change the quality of hair. One of the things I tell people all the time is if you've got animals that are really good haired, you will have really a lot of really good hair. If you've got animals with bad hair, you will have more bad hair. All we're going to be able to do is increase that. So with my products, at least. One of the things that people know but don't really think about is one of the things that Bonsma talks about. You know, way back in the 1940s, the reason that some cattle, you know, evolved and changed to have that longer, thicker, denser hair, like your Galloway's, like your Scottish Highlanders, like those kind of things, is they lived in an environment that demanded it. So one of the things that we can do to kind of coax these cattle is air through hair. No different than exactly what you're thinking. A fan on them, moving air across the skin, keeping it moving, keeping that skin fresh, keeping them from getting too hot. One of the reasons that those Scottish cattle get so much more hair is a super humid up there. So wet air through hair will help you grow more hair than dry air through hair. So that's just one of the basic things we need to get out of the way before we get to, you know, skin conditioning and, and all that other stuff.
- [44:50]
Weston Hendricks
And then another benefit is keeping your barn, you know, pretty dark. Also that, that's a, a melatonin drop of. To increase hair growth, correct?
- [45:03]
Topher Dalton
Oh, yeah, we'll get into melatonin later. Don't even worry about it. I figured we got a lot to talk about there. But anyway, back, back to that. That's kind of just a little science we need to talk about so we can talk about some of the products I've got out there. Like you said, like Mason mentioned, the yeti line of products is truly the biggest seller. And it's something that's really put me on the map. And it's one of the products that I truly believe in because it works. There's no smoke and mirrors. I don't promise anybody anything that they can't get. And if I don't think it'll work for your situation, I tell people not to buy it. Like, I'm the absolute worst salesman there is. But let's talk about it. So in terms of hair growth strength, number one product I, I make and sell is called yeti sauce. Initially it was a paste. I transitioned into a powder number one.
- [46:01]
Weston Hendricks
Why was that?
- [46:03]
Topher Dalton
Strictly for convenience.
- [46:05]
Weston Hendricks
Okay.
- [46:06]
Topher Dalton
I didn't realize when I got into it how many animals people have on feed. I, I'm absolutely blown about, blown away by how many some people have on feed. And I sold it by the individual tube and I sold it by a case of 12 when it was in tubes. And I had orders every week for, you know, hundreds of tubes going to the same place. And I figured, you know, why am I spending all this extra time and all this extra packaging when it's a single, basically a single use product? Like, I can save packaging, I can save time, I can make it easier on the kids. Because the other thing with those tubes, yes, they absolutely worked better because the corn oil or olive oil or whatever oil I was adding into it at the time did help encapsulate the ingredients as it went through the rumen. But if a little 9, 10 year old kids out there trying to shove a tube in their steer's mouth, that can get a little hard every now and then, like it's, it's not feasible. So that's kind of why I switched to the powder number one. Just because ease of feeding it and number two, because you could get a whole lot more. And I thought I sold it for the same price. Essentially, I was selling a case of 12 twos for 135 bucks. Then I switched to a jar of powder for 140 and you were getting double the amount of ingredient for $5 more. And it was a whole lot easier on me to make and ship. And I didn't have any break versus the tubes that where I was having five or six bust every week and just having a recent amount, which don't know if y'all ship a lot, that starts adding up real fast. Real fast, real fast. So that was kind of that. That was the yeti sauce and white switch to a powder a lot. I'll just go ahead and answer the question because everybody asks how much melatonin is in it. 2,000 milligrams a week. You double it every 30 days now to go on top of that. Melatonin is a wonderful product, is a wonderful ingredient. That is not why yeti grows hair. The reason that yeti grows hair is the other products in there have to naturally convert in the body into melatonin. And that causes a long release of melatonin, which. That is what adds all the density and adds all the length. The exogenous melatonin does have a kick, but it's the natural body made converted melatonin that gives you the real growth. Yeah. So other than regular yeti. Last year I dropped a product for a lot of people who are terrified of melatonin called Melatonin Free Yeti. And just to give you a little bit of a background on it, I took out the melatonin in the yeti and I had to add 17 different ingredients to make up for it.
- [49:23]
Weston Hendricks
That's wild.
- [49:26]
Topher Dalton
It's got a whole kitchen sink worth of ingredients. It works about 95% as good. It costs a whole lot less. It just. It doesn't add quite the density. It's. It's more of an avenue to allow the hair to grow. It feeds the hair follicle versus the yeti, forcing the hair follicle to grow.
- [49:46]
Weston Hendricks
Basically just the vitamins and minerals that it needs to grow.
- [49:50]
Topher Dalton
Exactly. It's the vitamins and minerals and the ability for it to push extra nutrient to the hair follicle by opening up those blood vessels to the hair follicle. Other. And honestly, I didn't really think that would take off as much as it did. The hog guys absolutely love it. I've got a guy up in Ohio which I Won't tell his name. There's 300 hogs all under the same barn, all on it, and it works incredible. Last year they did half that and half regular yeti. That's why they switched off all melatonin free yeti this year in their whole barn. But yeah, it's, it's grown phenomenally. A lot of people like to feed that like through the summer if they're going to winter shows, they like to feed it just so they have that extra, extra punch in their hair and that extra vibrance and that little bit of extra color. And then when it gets time that actual brass tacks and putting on volume of hair, they'll switch to the regular yeti soft, you know, 75 to 90 days out from their, from their endpoint show.
- [50:57]
Mason Kep
So that is a question I did have because I know from experience that you feed the melatonin blend yeti sauce in a 90 day cycle leading up to the show. But a question I had was, and you kind of already mentioned it, is are you able to feed the melatonin free yeti sauce essentially a lot longer than that without having to worry about obviously like a melatonin dump, because there isn't any.
- [51:30]
Topher Dalton
Yeah, you can, you can feed that melatonin free version for essentially as long as you want. What I didn't mention earlier when I was talking about the signs of hair growth was, was hair cycles. You know, cattle, sheep, goats, if you ask some people, hogs all have a hair cycle. So, you know, so many times a year they're gonna shuck their coat and make a new one with the melatonin. That is what controls what cycle that hair is going to go into. You know, shorter photo period, shorter days, more melatonin production. Like what Weston was saying with having them in a dark barn and you know, longer days, less. So that's when like these state fair steers up north, that's when we really have to push it so they can grow more hair. But yeah, since the melatonin free version doesn't have melatonin in it, we aren't altering the flow of that hair cycle. All we're doing is maximizing the amount of growth within it. So that's one of the things why I say, you know, you can feed it the entire time, you're still going to have your hair cycle. Mother Nature is undefeated when it comes time to actually putting on volume and necessary. And if it becomes necessary to extend that hair cycle, that's where the yeti comes in. You know, we're Adding in melatonin to trick that animal into thinking it's still dark. And, and that's really, really a problem for a lot of guys right at Fort Worth time. Because it seems like it does not matter. That week before we go into Fort Worth is the end of the hair cycle. And there's some people that are blowing hair and some people from a little bit further north that are holding on. But oh, it's a, it is, it's scary time, scary time. And it's either freezing cold or blistering hot. No diff right in between. But yeah, so that's, I hope. Did that answer your question, Mason, or did I belong too much?
- [53:37]
Mason Kep
No, that was good.
- [53:41]
Topher Dalton
I got two more products in that yeti sauce line. I'll just hit them real fast. I've got a product called Girly Sauce, which is just yeti sauce. Plus it's got hyaluronic acid to keep their joints good and help add some cushion. And it's got a mineral pack just to have added minerals. And it's got lysine in there to kind of help keep their front end clean. And doesn't have as much lysine as say, femininity or fresh and feminine. It's not going to necessarily burn it out, but it is going to help keep it there and manage it so you can push some things a little harder. The last product in that yeti line is called Aw Shucks. And it really named itself because I'm not sure what barn you're in, but you know, if you're in one that a little more conservative and don't cuss, you're gonna say oh shucks. And when you start losing hair right there before Fort Worth, so you know that's, that's where the name came from. And it's, it's a pretty good product. It's really only an emergency product, but it will, it's an eight day regimen. And after that eight days, you're generally guaranteed about 15 days extra into until the hair cycle ends. It's kind of a one time use blow and go. Keep your fingers crossed. But it's one of them things that when it's an emergency, it's what to use. I always overnight it and it does what it says. It keeps them, keeps their hair on so you can get through the show. Yeah, that, that wraps up the, the yeti line of products so we can get to the other ones if you want to.
- [55:21]
Weston Hendricks
Well, real quick, I think Mason has pretty much a testimony of, of the products of the Yeti lineup. And you know how his family has had the success that they've had on those products. And we can dive into that real quick as well.
- [55:34]
Topher Dalton
Absolutely. I would love for somebody else to talk for a while.
- [55:38]
Weston Hendricks
Let's get it on.
- [55:39]
Topher Dalton
Well.
- [55:42]
Mason Kep
As I mentioned earlier, and as Weston just mentioned, we do. We have used yeti sauce, I guess, for the past two show seasons now, but very heavy this past year, like I mentioned, we fed yeti sauce religiously to the red calf that was reserve grand at Fort Worth. And we also did run him on a cycle of all shucks at the very end, kind of just as a preventative in a way. We didn't have any hair shucking, but I think that my dad actually got in contact with you just inquiring about it, and we ended up putting him on it just to basically, to make sure, essentially, because it did start to get real hot there toward the end. And us down in South Texas back on.
- [56:37]
Weston Hendricks
It was very hot in Fort Worth.
- [56:39]
Mason Kep
This year, very much so.
- [56:40]
Topher Dalton
We were walking around, it was miserable.
- [56:44]
Mason Kep
But we're down in South Texas, like I said, and showing American influence cattle, so that there is two. We're fighting genetics and climate at the same time. So we were trying to look for all the edge we could. We do have a cooler, which helps tremendously. But I do truly believe in yeti sauce, like Weston said. And we had. We also had two other American calves that we took to Cattleman's Congress in Oklahoma City that also got full cycles of yeti sauce. And they did not, they probably did not get the true hair work that they should have that time of year, as far as the rinsing and blowing goes. And they didn't get full time cooler like the Fort Worth calf did. But the yeti sauce still brought us to that next level of having those hair on them to go up there with those okies and try to get it done. So I truly do believe that the yeti sauce does play a huge role. And we've had multiple show heifers here at Cromwell's on it too, and all shucks also. And I. I am a firm believer in the product and the science. It's been. It's been incredible. And it's very easy to use. Like you said, the powder is a good time. You know, you can use it however you want, so.
- [58:12]
Topher Dalton
Absolutely.
- [58:13]
Mason Kep
Great.
- [58:15]
Topher Dalton
Absolutely. So let me ask you a question real fast. When we started it, we had three different names kind of picked out. We had a mullet maker, Afro powder and yeti sauce, which which one would you have picked?
- [58:31]
Mason Kep
What was the second one?
- [58:33]
Topher Dalton
Afro dust or something like that?
- [58:36]
Weston Hendricks
That would have been gangster.
- [58:38]
Topher Dalton
It would have been. We. We had. I had the. The artwork all done up for the. For the mullet maker. It had a bald eagle with the bandana and a big old mullet flying behind it. And American flags are.
- [58:50]
Weston Hendricks
Well, with the American guys.
- [58:51]
Topher Dalton
It was so good.
- [58:53]
Mason Kep
Personally, with my American background, I'm gonna go ahead and send my vote out to mullet maker. That sounds incredible. I think you.
- [59:02]
Topher Dalton
You should.
- [59:02]
Mason Kep
You should do a little rebrand and get us some. Get us some American. Some American yeti sauce out here.
- [59:09]
Topher Dalton
American mullet maker out there specifically for the Americans. I'll work on it.
- [59:16]
Weston Hendricks
That's awesome. That is awesome. Well, then I know Mason had some questions about girly sauce, because it obviously has lysine in it, and that's a predominant product that is used in the heifer show world as well.
- [59:28]
Topher Dalton
Right?
- [59:29]
Mason Kep
Because we. We didn't here. We did not. Actually. I never got my hands on any of the girly sauce, and I wish I could have because we just fed regular yeti sauce and then other supplements kind of. We. We kind of reverse engineered girly sauce in a way, just feeding yeti sauce and some other products together with it. But I did want to talk more about the girly sauce and maybe specifically lysine, maybe do a little dive into that.
- [60:01]
Weston Hendricks
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- [60:41]
Topher Dalton
I said, the girly sauce was designed for the girlies. It can't be fed to sheep, though it does have copper in it. But, yeah, it was kind of meant to be more of a. More of a total supplement, you know, instead of having to reach for your fresh and feminine and having to reach for your mineral and having to go get your bottle of lubricant and then having to go get your yeti sauce too. I really kind of wanted to put all of that into One, one product and, and make it easier for people to use and maybe save them a little bit of money. The thing we figured out is, yes, it does have more hyaluronic acid than our show glide product, which is essentially double strength lubricant. It does, does have a pretty good mineral pack in it. It has the exact same amount of melatonin as the yeti sauce. That lysine is an, is an incredible feed stuff. Lysine by itself is 98% protein. So it's one of those deals where it burns a lot of fat. It does. But lysine specifically, for some reason, and I can't tell you the science behind this, it really targets the front one third and that's probably because, you know, cattle put on fat front to back, top to bottom, so it's going to burn it off in your front end first before it gets back into the back. And that's, it's, like I said, it's meant to be a total product. I don't think I punched it up enough for some guys.
- [62:23]
Weston Hendricks
But my question is, have you ran any test trials on show steers on girly sauce? Like, let's just say we have an American with heavy leather or an exotic that's got a little bit of throat and chest. Is that something that you would recommend to burn off some of that excess fat to make them look better from the side?
- [62:46]
Topher Dalton
Well, like I said earlier, it's got enough to manage it. It doesn't necessarily have enough to burn it. I have done some, some tests and my nephew steer that we took to Fort Worth this, this past time, he was, he was on girly sauce. He was a, he was a num chucks out of a patriot Woodrow. And he, he was bred to have a little bit of extra leather everywhere. And we did our best to kind of burn it off of him. And he was getting a lot there at the end and a little bit extra lysine on top to kind of help out. But we have done some, some studies on it and we've had it all across the country. And one of the things we figured out, and we're still studying the, the root cause of it, but the yeti, the yeti sauce absolutely puts on more hair than the girly sauce. Absolutely. And we don't know if it's, that's because of the hyaluronic acid in it or if it's because of the lysine in it. Because one of the things you can run into when you increase protein too much is you can Negate some hair growth. One of the other things we've been looking into that a lot of our Yankee buds have been telling me is they think that yeti sauce and girly sauce, specifically girly sauce, grows hair better outside of a cooler than inside of a cooler. So I need to talk to somebody smarter than me. It sounds to me like the excess level of melatonin combined with the excess protein, we're needing to increase our vitamin D absorption. So we're too dark and we need to get more light, if that makes sense.
- [64:32]
Mason Kep
That's intriguing. So trying to balance it basically to where we get ideal.
- [64:40]
Topher Dalton
Yeah, it's, it's really a balancing act. And you know, there's a lot of guys up there that, there was, that, there was that one CALF he's probably 10 years ago they talked about, he went in the cool area profession. Didn't come out till I was state fair, you know, and that thing was hairy. But there, there's a lot of, there's a lot we still don't know and we need to find out, but there's a lot we do know that is just really cool.
- [65:05]
Weston Hendricks
Right. And so let's move fast forward from the yeti products and some questions that I have on your, your Joint supplements. And so let's, let's go Show Glide and unwind and the verses between. Because from what I understand, Show Glide is specifically used for the joint health and flexibility versus unwind, where it kind of targets muscle, joint and attitude. And what's the differences between the two?
- [65:36]
Topher Dalton
Okay, so I mean, you really did cover it. So the Show Glide is a hyaluronic acid based product. And what hyaluronic acid does is it increases the synovial fluid within the joint. So it increases the fluid and the cushion of the joint. So if you got one that's a little stiff or a little arthritic, that's where your hyaluronic acid comes in by adding some cushion. You know, one that's a little straight, needs a little bit more flex when he hits the ground. Just a little bit of, just a little bit. That's where your hyaluronic acid can come in. The Unwind is really a really cool product because it tends to fix a lot more issues than you would expect. It was, I came up with it with Clay Elliot, who used to be the head small ruminant nutritionist there at Purina. And the way it works is it's essentially a high, it's a high magnesium calcium blocker. So as these animals get stressed as they grow, as we change their feed, the calcium magnesium pump can get a little bit screwed up. So they build up a little bit of extra calcium in their muscle. What that does is it loses elasticity. So Unwind comes in there and does exactly what it says. It unwinds it, it removes that excess built up calcium, it allows those electrical impulses to go through the muscle the right way and it allows that muscle become elastic again. Now, when you create that elasticity within the large muscle groups, it's no different than, you know, if you've got a cramp in your leg, you're going to be up on your toe a little bit. When you relax those bigger muscle groups, all of your lower joints tend to relax a little bit. So I think unwind really is a better product than just show glide. But if you've got one that's tight in his spine, they work incredibly well together. You get the added benefit of the extra cushion in between all those discs and you get the relaxation of those large muscles along the spine and you really add a lot of flexibility in that spine and you add a lot of, you know, authority when those legs start hitting the ground.
- [68:07]
Mason Kep
So on the topic of the joint health products, what do you, what are your thoughts on pasterns and the popping or rigid pasterns on cattle?
- [68:26]
Topher Dalton
I'm really glad you asked this question. I'm so glad you asked this question. There are a couple things. Number one, a lot of pastern problems are genetic. Number two, which this is not going to be popular at all. So I'm going to look away when I say it. A lot of these popular genetics have an omega 6 sensitivity and that doesn't mean anything to a lot of people. Basically, some of these genetics and some of these bulls are allergic to corn. That's the easiest way to say it, really. When you pull the corn out of the ration, you will notice within days how much squishier they are at the ground. And I didn't really pay a lot of attention to it. And still up until I started hanging out with Brandon Horn and you know, he's got that white bag feed and if you've got a really stout one that's a little, little up there, you feed, you feed that white bag and it's almost, it's got a lot of oats and very little corn and it will relax them. And I've just noticed a lot of the people that have asked, you know, will the show glide work for this? I'm like, yes, the show glide will help yes. The unwind will help take as much corn out of the ration as you can and put them on like a heifer ration. See how much it changes their pasterns. Now that that hard one's out of the way, I'll go to the common ones that people use. You know, a lot of people think that, you know, selenium will help fix their pasterns. And yes, the ones that selenium helps, it helps. Sometimes a shot of multi min helps. Back in, back in the day when I started showing, you know, it was, it was rep gel, a lot of things that were essentially just good mineral. So, you know, a good mineral out there in the pen, not just relying on the mineral pack that's in the feed will get you a long way. But be aware of what you're feeding. And that kind of goes back to the most dangerous thing in your barn is your feed scoop. That's, that's where I sit on that. One of the other things I need to say, talking about pasterns is one of the things everybody asks me about my joint supplements is, well, does it have this? Does it have this? And the one question I get the most is why do they not have glucosamine? My hog version of shoglide has glucosamine. My cattle version of shoglide does not have glucosamine. If you are buying a glucosamine product for a ruminant, none of that glucosamine is going anywhere but out the hole that releases liquid. It's not getting digested, it's getting degraded in the rumen and fed. Glucosamine is worthless in ruminants. You can do injectable glucosamine all day, works great. But that is why I do not put glucosamine in my ruminant joint supplements because it's worthless in ruminants and there's no sense in me spending the extra money to put it in there or you spending the extra money to throw it down the drain. Right.
- [72:05]
Mason Kep
Do you, would you say that you observe a change in the pastern, you know, rigidity or popping in relation to basically like the animal's overall hydration.
- [72:23]
Topher Dalton
Somewhat? Yes and no. That just kind of goes along the line of what I said earlier about with the unwind, you know, if you've got a cramp and if you've got a cramp from dehydration, you know, you're going to be a little stiffer everywhere. So if you get hydrated, you get your right electrolytes in There if. If they're going to be able to relax. Because you can physically relax. Yeah. If they're a little dehydrated and a little stiff, they'll definitely pull up in their pastures.
- [72:54]
Mason Kep
Gotcha.
- [72:57]
Weston Hendricks
And so now I want to jump on the topic of a new product that you put out, which is your sheen, and, you know, why you made it and why you sell it and why you believe in it, but prefer. Preferably what your favorite scent is. Mason, what's your favorite scent? What you think Brent. Brent's favorite scent is?
- [73:16]
Mason Kep
I can't decide. We got. We got a shipment here, which I don't know how many scents you have, but I want to say it was nearly eight different ones. And I was just, like, reading the bottles, kind of just looking at them, and I. I ended up, like, opening every single one and just giving them all the little smell test. And I think at some point throughout this, Weston walks in and he's like, what are you doing? I was like, I was just smelling these. I mean, this one says birthday cake. Like, come on. This is awesome.
- [73:59]
Topher Dalton
Oh, gosh.
- [74:00]
Weston Hendricks
I think mine's like cotton candy. I think you have one that's called that. Like, that one was just on point.
- [74:04]
Topher Dalton
The coffee. Yeah. Coffee cake. Yeah. I had a bunch of random flavors left over. I guess I call them flavors, fragrances left over. And I was just like, hey, Brent needs a bunch of sheen. Let's use up all these that I can't sell.
- [74:21]
Mason Kep
Yeah, we. It was a.
- [74:22]
Topher Dalton
It was.
- [74:23]
Mason Kep
They were random. But I will say that there's a lot of diversity. But there wasn't one I didn't like, so.
- [74:30]
Topher Dalton
I'm glad to hear that. I'm glad to hear that. Anyway, so the sheen. Basically, everybody. Everybody thinks if you have a hair product, that you need to have your whole hair care line. And one of these days, I will come out with a soap. But I was sitting there, and I. There's a couple scenes I really don't like. I won't say which ones. I have a list on my website. So one that's that I like and I approved use with my products, but there's other ones that I don't. So I figured, you know, what is. What is a sheen? All sheen's basically the same. They're going to hydrate the hair, they're going to hydrate the skin, they're going to add a little conditioner and a little flare and a little shine and all that kind of stuff. So I. I kind of looked around, came up with my own Little recipe, and it's kind of heavy. It's. It's really too heavy for here in Texas, a lot of people like to dilute it almost like a quarter of a spray bottle of Sheen and three quarters of a spray bottle of water. But, you know, I've got some customers up on. Up in Montana that use it straight. So it's one of those environmental things that I don't want to make something that's perfect for Texas that absolutely won't work in. In Montana or Wisconsin or something. So I figured it's easy enough to tell people, hey, if it's too heavy, dilute it for you. And. And that's one of the problems a lot of sheens out there have is they are too heavy, and they overheat the animal. And that's. That's where you run into issues. But to the. To the fragrances. So I was sitting there, and I thought it would be really cool to give everybody a choice, because you can't pick your flavor of feed. You can't pick your. You can pick your color of this, you can pick your color of that. I'm like, I want. I want people to be able to pick what their cow smells like, what their barn.
- [76:22]
Weston Hendricks
That's wild.
- [76:23]
Topher Dalton
Something that. Something that makes them happy when they walk in. So I was sitting there, and I was like, I was planning on doing, you know, just ones I liked. And I was like, the company I buy all those fragrances from, they've got like, 300 different fragrances. And I was just like, I want to try that one and that one and that one and that one and that one and that one. And it's kind of. It's kind of just blown up, man. Like, I never planned on making a sheen. And honestly, I will be 100, honest with you. I lose money on every gallon of it. Like, I don't make a single dime off the sheen, but it's. It's awesome. My. My favorite scent is one that isn't on the website that I came up with for. For Kyle McCrack, and it's called Tony Montana Sheen. And if you haven't seen my sheens or the. Or the flavor or the fragrances of there, I've got cupcake, Mexican cupcake, churro, pina colada, leather, new car, birthday cake, peppermint, some other stuff. Basically, the Tony Montana is what you would expect a cigar shop next to a bakery in downtown Miami to smell like. Like it is churros, and it is sweet tobacco and a little hint, like a cupcake off in the distance. And it's, it's wonderful. Like people will come over to my barn, like, oh my gosh, it smells so good. And I'm like, yeah, I accidentally did overfill some peppermint on one lady's the other day because I wasn't paying attention. And she said she opened it and her neighbors a mile and a half away. But she didn't, she didn't complain one bit. She said, I wish it was this strong every time. So that's perfect. That's it. And I thought the name was. We, we talked about a name for a while, me and a couple of my buddies and somebody wanted to call it Dolly Sheen, like Dolly Shine and have like a pin up girl on there. And then somebody wanted to call it Topher Butter Sheen, like cocoa butter. And I was like, oh no, that's not gonna happen. And I watched a tick tock and he was talking about like Canadian grocery stores or something. It was like milk, water, bread, like just in a plain packaging. And I was like, I'm calling it just she. Like, nothing fancy, just Sheen. It's, it's sheen. It's just sheen. Nothing fancy. So that, that's the, that's the sheen. There you go.
- [78:59]
Mason Kep
It was the funniest thing you talked about the diluting. I remember opening the first time I ever got sheen in the mail from you opening it and pulling out the bottle and being like, what in the world?
- [79:13]
Weston Hendricks
We got half a gallon of sheen.
- [79:15]
Mason Kep
In this gallon bottle. What is like what happened here? And then I start to read like an intellectual, ah, dilute with water. Okay.
- [79:27]
Weston Hendricks
Well, so now I think we're going to roll over into your business philosophy. Not only have you not marketed per se, your business, but I would like your thoughts on entrepreneurship versus solopreneur ship and the structure of the office.
- [79:53]
Topher Dalton
Okay, buckle in. So when, when I started show biotics, I had absolutely no plans of it growing to what it is today. I had planned on all of my products being strictly for myself, my family, my friends and their customers and trying to help, you know, my friends and their customers get a leg up and maybe, you know, pump a spot or two up in a class or something like that. You know, kind of keep it small, you know, just something to do on the side. And then it exploded. So one of the good bits of advice I got when it started getting big was don't grow too fast. Don't blow yourself up number number one, because you're not going to be able to handle it. You're not going to have your, your infrastructure set up. You're not going to mentally be able to handle that amount of growth without absolutely pulling all of your hair out. Luckily, I don't have a whole lot of hair left, so that was never a problem. But that's one of those things. Like before you get there, you really need to prepare yourself. One of the other things that I got told is make a product that works because there are products that come and go every day. A lot of these products get pushed really hard, and I hate to say it, and I'm not going to name any of them, but a lot of, a lot of things that you used to see, you don't see anymore. Because if they don't work, they've got about a three year window of when people use them. So my thought was, you know, when it started growing, I want to have controlled growth. I only want to handle what I can handle and I don't want to get too big too fast because if it blows up and people have, you know, one person over here has a bad experience and it blows up online and there's not, you know, a good base of people who've had a good experience, you know, that one bad experience is going to outweigh, you know, the few good. So if you grow it slowly, you're going to build a loyal customer base and you're not going to be a flash in the pan. You're going to have some stability. As far as the entrepreneur versus Solopreneur and the structure of the office, that's something I struggle with mightily and it is something that kind of hinders growth but retains some quality control. An entrepreneur is obviously somebody who starts a business, but they're just the business owner and manager and they employ other people and they're really bringing a team together and creating a product. As far as a Solopreneur goes, it's, it's what I am. I'm the only employee. It's all me. It's super stressful. But at the end of the day, I know every order that comes in, goes through my hands and goes out and I am responsible. If there is a screw up, I'm the guy that gets yelled at. If there's something that needs to be fixed, call me. The business line goes directly to my cell phone. If anybody calls the show biotics number, I pick up. So it's, it's really interesting sometimes because I will catch some people in lies. They'll be like, oh, you know, I called and spoke to your secretary. And I'm like, dang, I really would like a secretary some days. You know, on those days that I get 40, 50 calls, man, I really would like one of those. But no, it's. It's. It's not saying anything negative about the way I manage it or anything negative about entrepreneurship, because they're. They're absolutely vital, you know, to the economy and to the growth of the country. But I think it's just a management style. And. And I'm not ne. I'm not a solopreneur because I want to be. I am because of where I live. I don't know if you know where Afton, Texas, is, Weston. You probably do. Mason probably has absolutely no idea where I'm talking.
- [84:27]
Weston Hendricks
In the middle of nowhere, absolute middle of nowhere.
- [84:32]
Topher Dalton
I am 26 miles from a gas station. Wow. A stop sign in my town. And it's fine. I mean, it's fine. It's gorgeous. It's beautiful. It's quiet. It's. I. I love it out here. But we're also in one of the least populous counties in the state of Texas. There's nobody here to hire. So that's. That's kind of a solar premiere by necessity. And like I said on the structure, you know, I take a lot of pride in being responsible and being able to answer those questions. If somebody calls with the question, somebody calls with concern. Somebody calls with the complaint, they get me. You know, it's not a. Oh, somebody's trained to read answers off of this list. I'm there. It's my product. I came up with it. I'll tell you everything I know. I will.
- [85:29]
Mason Kep
I will testify to that. Because I'm sure, Topher, that you remember this, but we met not long ago through that exact phone call of just. We have. We have these show heifers here. And I was asking Brent a million questions about, like, where to go from here, because we. We fed a cycle yeti sauce to set up for junior nationals, and now we're trying to rerack a couple of these for saddle and sirloin and some things afterwards. And so I'm just like, well, what. What do I do, basically? And Brent's like, well, you should probably talk to the guy himself. I'm like, give you a call. And just. It's just like, who's this kid asking all these freaking questions? Like. And I was just trying to figure it out, you know, and it was. That was like, the most helpful and, like, knowledgeable phone call in. In recent, like, maybe ever for me to Just sit there and be able to talk to you about what. Where to go from here and all this stuff with these heifers. And then, of course, the customer service was incredible. Just the next thing I know, I have products shipped here, and it was just. It's incredible.
- [86:52]
Topher Dalton
Absolutely. Glad you have a good story because you forgot a main part of it, or you're just being nice. So Mason actually texted me first and was asking me all these questions while he was talking to Brent. And I was asking questions because he was like, well, do I need to think about this or that? And I was like, I don't know your schedule of your life.
- [87:15]
Mason Kep
Right? Because I. I said, like, we're gonna set up for saddle and sirloin. And then I'm thinking to myself, well, with the cycle, like, do I need to worry about where they're gonna show next? And, like, I sent the text and was like, that. That wasn't enough information. He says, I could pull it up now, but I'm pretty sure I remember. He goes, I don't know your life. I can't.
- [87:35]
Weston Hendricks
I can't.
- [87:36]
Mason Kep
Some of it, I can't physically answer that. And I'm just like, yeah, okay, let me backpedal here.
- [87:41]
Topher Dalton
And then I called you.
- [87:45]
Mason Kep
We have to talk. We have to talk more. I was like, yeah, that's.
- [87:50]
Topher Dalton
That's one of the things that's also super important about. About how I do it and always being me is you got to be real with people. Like, if somebody calls a secretary and they're real corporate, they're not gonna really want to do business with you. Like, if somebody starts cussing at me on the phone, I'll start giving it right back to them. If they've. If they're talking smack, I'll talk smack. If they're wanting to cut up, I'll cut up. You know, some of those conversations the last five minutes, there's some guys that'll call me every day and want to talk for an hour. You know, just. It's. It is what it is. You know, I've met. I've met a lot of good friends that were customers, and now they're. They're really good friends.
- [88:26]
Mason Kep
So that's awesome.
- [88:27]
Topher Dalton
You got to be real with people, and they'll be real with you, and.
- [88:31]
Weston Hendricks
Just talking about the people that you surround yourself with. What do you believe to build that type of base and the people that you have used to build the success that showbiotics has been able to achieve.
- [88:47]
Topher Dalton
So, you know, number one, I couldn't do it without the people that, that I have surrounded myself with. But I want to give a little bit of a caution to people getting into the business or you know, people who want to do something like this in your, in the future is, you know, keep your circle tight, know your people, know people that want your success and that you want their success and that they truly believe in what you're doing. You believe in what they're doing. You know, there'll be people that'll call you every day that want to be a distributor and all they want is a one time discount. And those people are every day and there's people that'll call you and you know, we've been doing this for six, seven years now, I think six years. And I still get calls every day from people who live literally half a mile down the road from another customer that will call and say, well, hey, you know, I've never heard of your product. Can we test it out? Send us some so we can test it out, see if it works in our environment and we'll, we'll get some pictures back to you. And you know, those people, those people exist so that get big circle, pick your people and stick with your gut. You know, I wouldn't have anywhere close to any kind of the success I have without some of the people that were there from, you know, day one. They kind of pushed me to do it and kind of got, got products into the right hands. My bud, Kevin Dunan was, was a day one. He was actually the guy that initially tested yeti sauce back when it was a little more souped up and strictly for, for making steers, you know, sleepy. That was what it originally was after that. Next guy I got hooked up with, which is probably responsible for over half of my sales is J.D. pruitt over there, over there in Abbott and he's done an incredible job getting me into the sheep market. And I couldn't be anywhere close to where I am without him. Herschel LeClaire up there in Wyoming does a great job. He's kicking, you know what, and taking names and he's just, he's a great guy. And then Kyle McCracken was one of the guys that took me up and got me out and got me up in the Midwest to meet a lot of those guys for the first time. Reese Hagen is the only reason that Unwind is on the market west and you were part of those initial trials. Everybody under the sun told me, keep this a secret, don't do it. Unwind is the only product that I Sell that I don't make in house. It's, it's big enough that I can't handle making all the yeti products and that. So Reese Hagen down there in Yokum actually mixes the, mixes the unwind for me. Some new people I've kind of brought on in the last year in the Midwest that have really been supportive through everything and always wanting to be there and you know, have turned in some great friends. Shane and Gretchen, Richie up there, Richie show steers. They, they do incredible job and I know I'm saying they do an incredible job but you know I'm over here almost in tears thinking about all these people that have, you know, dropped what they're doing and really believed in me and really brought me from being a nobody to being where we are today. Them and Ron and carry more tweet up there in Iowa, Brent Murphy who he judges a lot. He's, he's got me pushed up there in, in Missouri to a lot of guys and you know just, just the big name guys that have, that have believed me and told me and told their customers that they need to be on my products. You know, people like Brandon Horn and Jared Arthur and Wade Rogers and Brad Smith and Kevin Newman getting people to, you know, be on yeti sauce and just help, help push that last mile. You know, I wouldn't be here without other people. It's, I could say it's a solopreneur in a one man show but at the end of the day it's, it's team effort. Even if, even if the team isn't with you the whole time, even if they're, you know, a thousand miles away?
- [93:10]
Weston Hendricks
Absolutely. How eager are you to reach your bull's full potential? Well, there's a proven operation that serves the industry at the highest degree. Bullnaza Stud Services is located in Steelwater, Oklahoma and Sweetwater, Texas. They offer industry leading services inside collections, marketing and storage. Its owners are Colton Thick Pin and Jason Holder. If you have any bull related questions, Bonanza is your answer. Catch them on social media or bonanza.com well and me and you'd had this discussion over the phone privately one day and it's like you said, Ferrari and Rolls Royce aren't advertising. You're not selling a product that really has a true competitor and people aren't going to buy something that isn't worth it. You know. And I truly believe that you make a product that is word of mouth and it's something that works and you have custom made it, hand made it Hand delivered it sometimes. And it's. It's something that you've done a phenomenal job with and something that a lot of people who have made an impact on this industry have gotten their hands on. And it's just something that works. And I truly. I believe in showbiotics and I believe in Topher and the knowledge that he's been able to consume and put out.
- [94:31]
Mason Kep
Topher, I just wanted to ask because I think I can see the connection already from some stories you told, but how did you and Weston originally meet?
- [94:41]
Topher Dalton
Oh, gosh. Well, Weston might be better at telling this story than I am because I had to have him jog my memory the other day. But he was working over there for Colton thigpen and it was not long after I'd sold numb chucks to thig pin and which I've known Colton since. Since I was. Went to a. M. And yeah, anyway, so. But no, we went over there and I had no idea who. Who Weston was and. And Colton just kept telling me, peewee, peewee, peewee, peewee, peewee this, peewee that. I'm like, who's this peewee? And then I see peewee over there. I'm like, oh, that's peewee. But no, we had to go out there to what was that place called, Weston? The feed yard, the feed lot. And. And Morgan meisenheimer was taking pics. And I will let you tell the story of how all the pictures went and what I. Where I ended up getting a sunburn. So I'll let you take that away.
- [95:56]
Weston Hendricks
Basically, Topher was the ideal ear getter and not only with the hands and the running, but the jumping on the fence and showing off and getting the good old tan. And Ms. Morgan, if she's ever going to listen to this, got the perfect picture of it and it kind of just really flawed all of us that day and something that we are never going to forget.
- [96:28]
Topher Dalton
It was a great time. I don't know how far you went that day, but I walked 16 and a half or ran around 16 and a half miles. And I don't remember if you remember how much heavier I was then, but that was a lot of running around for somebody was 300 something pounds that it was.
- [96:44]
Weston Hendricks
It was hot.
- [96:45]
Topher Dalton
There was a lot. Oh, brutal.
- [96:49]
Weston Hendricks
Freaking Colton near saved Morgan from dying of dabo. There's a bull named dabo there then. He was gnarly. Real gnarly.
- [97:01]
Topher Dalton
You were fast.
- [97:03]
Weston Hendricks
He was fast. Luckily, Colton still had his spinning wheels on him from playing for the good old aggies. And was able to save her, but he was not joking around.
- [97:15]
Topher Dalton
Yeah, for all you young girls wanting to get into taking pictures, don't wear a shirt that looks like a cape. You would wave around in a bull ring trying to fight them. That's probably not a good idea.
- [97:27]
Mason Kep
So, Topher, I think one of the last things for this episode maybe is just maybe doing a little dive into the future plans for showbiotics and you as an individual just moving forward with the company.
- [97:44]
Topher Dalton
Yeah, you know, when I set out, I kind of had a thought of, you know, I would try to drop one new product a year. And that was just kind of, you know, talking about the three year burnout thing. I kind of wanted, you know, have myself a little insurance, drop one new product a year, stay relevant, keep, keep it fresh in people's minds, which didn't matter because I don't advertise and nobody's going to hear about it unless they're told about it. So that was, that was a great idea. I'd still kind of do that. I do a lot of custom making of supplements for people, but I'd like to stay doing to bring one new product out a year if I can keep up with demand of the current products. And to be quite honest with what demand is right now, I'm probably not going to come out with a new product this year. The other thing I'm really, really interested in doing is kind of reimagining the, the stock show supply version of it. I've got a, I've got a bud who's, who's got an incredible idea for a new number harness. And if you've seen it, you know exactly who I'm talking about. But if you haven't seen it, I'm not going to spill the beans. But it is the next biggest, biggest thing as far as show harnesses go. The other thing I'm working on, which I'm going to go ahead and spill the beans because it's still a little bit far out there as far as development is. We've been able right now to kind of create a blower that will do about 1800 CFM and pull less than a normal single blower. So you're essentially getting, you know, four double blower setups with the, with the pull electrically of one blower. And I think, I think there's a lot of different avenues we could take that. It might be blowing a little too hard to, you know, necessarily dry them without toning it down. But we've got some cool ideas about Maybe portable AC kind of setups for, for your stalls, know, during these summer shows and that kind of deal. Maybe reimagining how a fan motor works, maybe maybe work a Dyson, get some bladeless stuff working. Because I remember I was at a show two years ago and there's a little boy. There was, there were some, you know, rear fans on, on the little carts and a little boy stuck his hand in one, lost every single one of his fingers on that hand. And I kind of got to thinking after that. I was like, you know, we need to, need to kind of reimagine some ways that have always, you know, we've always done things and you know, that's one of the worst things you can ever be told about, about change is, well, we're not going to do that because this is how we've always done it. So I want to be somebody who gives people the ability, maybe not if I can't do it myself, but help somebody say, hey, we've always done it this way. Let's try this. I want to be, let's try this guy. And that's kind of how all my products have been. You know, let's try this and see if it works. And that's, that's where that is. You know, the other thing, you know, if the opportunity arose and somebody came along with the right, right vision.
- [101:23]
Mason Kep
You.
- [101:24]
Topher Dalton
Know, I think, I think I could see myself stepping away from this deal in a couple years and letting somebody else take the reins. It's, it's a monster. And if somebody's got the guts to handle it, they can grow it beyond anything that I could imagine. That's just kind of, you know, plans for the future. You know, obviously I, I try to go out and get to as many county fairs and state fairs as I can. I try to try to get out there and support my customers, you know, buy their animals, do add ons. So I really think it would be cool school in the future to start doing a scholarship program through showbiotics. That's, that's always been one of my dreams is to help kids go to college and maybe not necessarily even to a four year because, you know, I went to a four year and I took a victory lap, I took a half or victory lap to actually graduate because I graduated in December. Then I started a post back in education. That that was a mistake. Then I then, then I went back and did, did another semester of a master's and I decided that wasn't it because I really wanted to get a master's in a different. I'm rambling. No, I think, I think not necessarily doing a four year scholarship, but go to do it for those kids who really are entrenched and know what they want to do. You know, maybe do a scholarship to a trade school and not, not just the parson cover, cover everything. Give them a big enough scholarship to do housing, food, tuition, the whole nine yards. One of the things that kind of sits wrong, sits bad with me, especially in these days. Like I not going to degrade anybody here, but $500 doesn't get you jack squat when you're in college. It won't even buy one book. So like these 500 scholarships, yeah, it looks good on your tax write offs, but you're really not helping the kid out. Get out there. I would rather help one kid the entire way through and cover it than to give a kid enough money that he could buy an extra 10 beers at the bar. You know what I mean? Some. Something like that. So I'd like to have a, have an actual scholarship program down the road.
- [103:53]
Weston Hendricks
That's awesome. And to be able to have the mindset to help the kids that have used your products and such is just an awesome mindset. But talking about helping the mindset in a way, I'd like to know, Topher, as we kind of wrap up what, what's favorite quote or Bible verse that gets you going and helps you stay in the right mindset?
- [104:19]
Topher Dalton
One of the quotes I quote to myself every day because it is important every day is a quote from Teddy Roosevelt. And the exact quote is in any moment of decision, the best thing you can do is the right decision. The next best thing you can do is the wrong decision. And the worst thing you can do is nothing. So to kind of paraphrase that is in the moment of decision, the worst decision is indecision. You know, if whenever something comes up, whenever you're met with, with you know, little adversity, you know, do something about it. It may not be the right thing, but it's better than doing nothing. And that kind of goes along with what one of my offensive line coach in high school said. I'll clean his quote up for everybody, but basically mess up full speed, you're not helping yourself or anybody else. If you're out there giving half effort on everything you do, give it everything you got. And if it's the wrong decision, it was you did something, you know, that's just kind of, kind of how, how I kind of like to live my life is go for it. It either works or it doesn't, but.
- [105:46]
Weston Hendricks
You try most of all. Tack onto that. Make that mistake. Ask how to fix it. Don't do it again.
- [105:52]
Topher Dalton
Exactly. Exactly. You can't learn from your mistakes if you don't make mistakes.
- [105:57]
Weston Hendricks
Exactly. Yes, sir. Well, Topher, I'd like to know. I mean, it's. It's a question that, you know, not only have we asked at the end of every single episode, but it means something to me and something I'm going to ask to you and Mason. But I love the perspective that we get on all of them, that all the people that we have interviewed. But what empowers you as a person, caretaker, operator, or customer to be better than who you were before?
- [106:27]
Topher Dalton
The thing that drives me to be better is the drive to be better than everybody who comes after me. And, you know, with the Olympics going on right now, it's a great. It's a great thing to think about. It is super easy to be better than the person or the product that comes before you to slightly improve. It is a whole nother thing to give it everything you have and be better than everything else after you. So it's not just the drive to be the best, but it's. It's the drive to set the bar for everybody else to try to achieve.
- [107:07]
Weston Hendricks
That's awesome. Mason, what's your thoughts?
- [107:13]
Mason Kep
I think what empowers me the most is at the stage of life that I'm in right now as a college student, just like you are, is just constantly doing things with intention and doing things with the intention of pursuing knowledge and pursuing learning better ways to do things and. Or maybe even just the right way to do things in order to set. To set ourselves up at this young age for success in the future. Just constantly trying to learn things from different people any way you possibly can. Really just being a sponge within this industry in absorbing all of the information that you possibly can while you can, to set yourself up for success in the future. That's really what keeps me motivated every day, is the pursuit of knowledge.
- [108:14]
Weston Hendricks
And for all of the kids out there, whether college or high school or even middle school, I know we have some of them that tune in, have that mindset, because it can take you farther than you'll ever. You'll ever be able to comprehend. And, you know, this is the last episode of season two. But what I would say is this podcast has gone further than I ever thought it could because I started it to make better connections, learn more, and learn from the best, and try to bring in the absolute best. And it has grown and I have grown in more ways than one. Being able to expand to other jobs and learning from other people, but mainly in this podcast. And I hope and my goal is that other people in their high school or collegiate career or even older than that in their own operation, just wanting to learn, that's my goal, is to help people in the industry and that is my passion. So to wrap all of this up, we always do a verse at the end of every episode and I thought long and hard on what we what what scripture should we end off the episode with or the season with? And one hit me pretty hard that I've wrote in the back of my steno throughout my senior year when it went to judging. But it comes from Colossians 3:23 and it quotes whatever you do, work at it with all your heart as working for the Lord, not for human masters. And kind of what I get out of that is do everything you can to glorify the Lord up above and do it in a way that we bring better to the world and put a light on him as well as representing the good in the world. So that's what I get out of it. I don't know about you too, but it just kind of hits me pretty hard.
- [110:21]
Mason Kep
It's well said. I agree.
- [110:23]
Topher Dalton
Very well said.
- [110:25]
Weston Hendricks
So well, Topher, I do appreciate you coming on and being able to share your knowledge and your story and everything that you've had to persevere through to build your brand. It's meant a lot to me and.
- [110:37]
Topher Dalton
You appreciate you letting me come on ramble this long. It's a great time.
- [110:42]
Weston Hendricks
This is a grand time. It's a grand time and I do appreciate Mr. Mason kept coming on. Not only is it an honor to have some one of my very good friends to come on here with me and learn as well, but just be able to talk and discuss and be able to have some fun while at it.
- [111:01]
Mason Kep
I agree. Thanks for having me. It's been. It's been a great episode.
- [111:05]
Weston Hendricks
I think it's pretty good in my opinion. I've enjoyed every bit of it, to be honest. So with all this said, this is empowering you with Topher Dalton and this is the end of season two. We will be back for season three and we can't wait for the future. Make sure that you follow Empower your on Facebook and Instagram so that you can stay up to date on new episodes that are coming out. Merch drops and Merch giveaways. Thank you for tuning in we appreciate all the support.