EmpowerU Podcast - Episode Summary: "Indecision Is Not An Option - Limitless Boundaries With Topher Dalton & Mason Kep"

Release Date: September 7, 2024

Introduction

In the grand finale of Season Two of EmpowerU, host Weston Hendrix is joined by special guests Topher Dalton and Mason Kep. While co-host Augustus Sexton is absent due to his campaign for State 4H president, the episode delves deep into the livestock industry's advancements, focusing on cattle show enhancements and innovative livestock supplements.

Guest Introductions

Mason Kep (02:37) introduces himself as a South Texas native from Laverne, with a storied history in cattle showing. He highlights his sister's success as a reserve grand champion at the Fort Worth Harrod Show, showcasing Topher's influential product, Yeti Sauce.

Topher Dalton (03:53) presents himself as the founder and CEO of Showbiotics, a premier supplement company in the livestock industry. He expresses his excitement about sharing insights and engaging in meaningful discussions about cattle show dynamics and livestock health.

Topher Dalton’s Journey and Inspiration

Topher shares his diverse upbringing across various states, exposing him to different livestock show cultures. From winning a unique salamander show in Wyoming as a child to navigating the competitive Texas cattle scene, his experiences shaped his passion for livestock.

At 07:10, Topher recounts his transition from a potential Division 2 football career to embracing livestock judging. Influenced by his physician parents, he chose academia at Blinn College, leveraging his scholarships to pursue a sustainable career in livestock rather than athletics.

Evolution of the Livestock Show Ring

Topher critiques the increasing specialization and competitiveness in the cattle show arena (15:01). He observes a significant improvement in livestock quality over the past decades but notes a growing divide between show livestock and commercial cattle. Topher emphasizes the importance of teaching 4H kids resilience, highlighting the challenges of losing despite best efforts.

He also touches on the commercialization of the show ring, where attire and brand recognition have overshadowed traditional showing values, transforming it into more of a "fashion show."

Showbiotics: Innovation in Livestock Supplements

Development of Showbiotics (25:51) Topher narrates the inception of Showbiotics during his tenure at Cactus Feeders. Frustrated with the lengthy process of microbiome development in cattle, he envisioned a supplement that could expedite this process, enhancing feed efficiency and overall cattle health.

Probiotic Line: Yeti Sauce and Variants (32:34) Topher discusses the intricacies of Showbiotics' probiotic offerings:

• Yeti Sauce: Initially a paste, then transitioned to powder for convenience and cost-effectiveness. It contains over 376 species of bacteria, fostering a balanced microbiome for improved health and feed utilization.

  "Our probiotics are grown from rumen samples, ensuring maximum microbiome diversity to support cattle health." (34:07)

• Jump Start: A higher concentration probiotic for emergency use, ideal for stressed animals or those transitioning to higher energy rations.

• Girly Sauce: A melatonin-free alternative enriched with lysine, hyaluronic acid, and minerals, aimed at promoting hair follicle health without altering the cattle's natural hair growth cycles.

• Aw Shucks: An emergency product designed to extend the hair growth cycle by approximately 15 days, ensuring cattle maintain their show-ready appearance.

Science Behind the Supplements (34:07) Topher elaborates on the importance of microbiome diversity, contrasting it with single-species probiotics. The diverse bacteria in Showbiotics' products enhance immune function, hair quality, and feed efficiency, adapting to the cattle's current dietary needs.

Product Testimonials and Effectiveness

Mason Kep’s Experiences (55:21) Mason shares firsthand accounts of using Yeti Sauce and its variants:

• Successfully fed Yeti Sauce to a reserve grand champion calf, enhancing hair density and vibrancy.
• Utilized Aw Shucks as a preventative measure during extreme climate conditions, ensuring consistent hair quality.

"Yeti Sauce played a pivotal role in taking our heifers to the next level during state fairs." (55:34)

Mason also recounts positive feedback from other livestock operators who have integrated Showbiotics into their routines, affirming the products' reliability and effectiveness.

Joint Health Supplements: Show Glide and Unwind

Topher introduces Show Glide and Unwind, two supplements focusing on joint health:

• Show Glide (65:35): Contains hyaluronic acid to increase synovial fluid, enhancing joint cushioning and flexibility.

  "Show Glide provides the necessary cushion for joints, reducing stiffness and improving mobility." (65:35)

• Unwind (65:35): A magnesium-calcium blocker designed to alleviate muscle stiffness by regulating electrolyte balance, thereby enhancing overall cattle agility and comfort.

Mason inquires about pastern rigidity, leading Topher to discuss genetic factors and dietary adjustments as solutions, further showcasing his expertise in livestock health management.

Business Philosophy and Entrepreneurship

Solopreneurship vs. Entrepreneurship (79:53) Topher reflects on his journey as a solopreneur, managing Showbiotics single-handedly from Afton, Texas. He emphasizes the challenges and rewards of maintaining direct control over customer interactions and product quality, despite the limitations posed by his remote location.

"As a solopreneur, every order passes through my hands. It's demanding but ensures unwavering quality." (84:27)

Topher advocates for controlled growth, prioritizing product efficacy and customer loyalty over rapid expansion, aligning with his commitment to delivering reliable and effective supplements.

Future Plans and Innovations

Looking ahead, Topher outlines ambitious plans for Showbiotics:

• Product Expansion: Introducing new supplements annually to stay relevant and address emerging livestock health needs.
• Show Harness Innovation: Collaborating on developing a revolutionary show harness to enhance cattle presentation and performance.
• Environmental Solutions: Developing advanced cooling systems and safer fan technologies to improve cattle comfort and safety during shows.
• Scholarship Program: Establishing a comprehensive scholarship initiative to support aspiring livestock professionals, reflecting his dedication to empowering the next generation.

Key Quotes

• Topher Dalton:

  "In any moment of decision, the best thing you can do is the right decision. The next best thing you can do is the wrong decision. And the worst thing you can do is nothing." (104:18)

• Weston Hendrix:

  "You make a product that is word of mouth and it's something that works and you have custom made it, hand made it, hand-delivered it sometimes." (93:10)

• Mason Kep:

  "I truly believe that the yeti sauce plays a huge role. It's been incredible and very easy to use." (55:34)

Conclusion

The episode concludes with reflections on personal growth, the importance of continuous learning, and the impact of supportive networks in achieving business success. Topher's dedication to quality, innovation, and community empowerment underscores the mission of Showbiotics and the broader goals of EmpowerU to elevate individuals within the livestock industry.

Weston Hendrix closes the season by expressing gratitude to the guests and listeners, reaffirming the podcast's commitment to empowering its audience through knowledge and shared experiences.

Notable Timestamps:

• 02:37 - Mason Kep introduces himself.
• 03:53 - Topher Dalton introduces himself.
• 07:10 - Topher discusses his transition from football to livestock judging.
• 15:01 - Evolution of the livestock show ring.
• 25:51 - Development of Showbiotics.
• 34:07 - Science behind Showbiotics products.
• 55:21 - Mason’s testimonial on Yeti Sauce.
• 65:35 - Introduction to Show Glide and Unwind.
• 79:53 - Business philosophy on solopreneurship.
• 104:18 - Inspirational quote on decision-making.

Credits:

• Host: Weston Hendrix
• Guests: Topher Dalton, Mason Kep
• Podcast: EmpowerU

Support EmpowerU and its mission to empower individuals in the livestock industry by visiting Support the Podcast.