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- [00:03]
Weston Hendricks
Welcome to season four of Empower youw and I'm your host Weston Hendricks and I developed this platform alongside my team with the objective of aiding to your interests as an individual in the livestock industry. Our goal is to empower you while gaining insights and trust and consuming it from some of the most significant people in our industry. With that said, a new episode is released every Friday with a sneak peek available on social media platforms a day prior to. So as usual, thank you for tuning in and enjoy the episode. Here's to empowering you. Well, I didn't expect this. Now one thing I didn't expect for, for you to come back on, but more so it be just by myself. The reason it's by myself is because Luke is at Brangus Nationals right now fitting for Triple Crown. A little busy and so. But this opportunity arose through a text that you randomly texted me and said, hey, read this. Let's talk about finances or guide you to be better in finances. Now I'm going to turn it into a reflection of when we first did this to now some other topics as well and then we'll talk about finances in the livestock industry because it's not talked about enough.
- [01:21]
Luke
You bet.
- [01:22]
Weston Hendricks
So with all this said, what I want to start with you is how have you been? What's been going on lately? What's life been about, man?
- [01:32]
Luke
Living the dream, you know, rocking and rolling. Got the boys at home and Sarah and we're chasing kids, chasing cows and getting ready to go into summer. So that's kind of our slow season. Get do a lot more family stuff. Just enjoying life.
- [01:48]
Weston Hendricks
Show dad stuff going good.
- [01:50]
Luke
Show dad, baby. Show dad. Hey. It is a different level from showing up on show day and just saying, hey, yeah, yeah, give them some more hay, give them some more feed, take down water. But whenever you got to be the one packing, showing up, waiting in line, being there extra, getting the hotel, it's a different level. I feel, I feel a little bit ashamed for just showing up on show day all these years.
- [02:17]
Weston Hendricks
Yeah, little bud. And you and showmanship. I know people saw that on Facebook.
- [02:23]
Luke
Hey, that was the biggest politic deal I've ever seen. Us getting beat in. Showmanship, that was. We were a team. We went out there and we, we had more tricks than anybody and they left us standing. It was. I'm still a little bitter. But home team won. Taylor. Hey, that was probably the highlight of the day. So Lawson is on the fence, like just watching into the showmanship. I'm out there, you're out there. Taylor's out there. And Taylor had been working with him in his showmanship, and so he was being her coach. And when the judges said, Taylor wins the old timer showmanship, and they crowned her champion, dude, his face was, like, lit up. He go, I coached her.
- [03:19]
Weston Hendricks
That's awesome. Now Mojo's going.
- [03:25]
Luke
Yeah.
- [03:25]
Weston Hendricks
I want to talk about is since we first recorded, which was in this room, but on the other side on the couch with cheap microphones that I bought off Amazon and a lot of rigging things out.
- [03:40]
Luke
Yeah. I only had to do around two.
- [03:41]
Weston Hendricks
I think we had to do around two because the first one wasn't good at all.
- [03:45]
Luke
At all.
- [03:46]
Weston Hendricks
So bad that I deleted it, and it's never been seen again since then. Talk to me about how you've seen us improve.
- [03:56]
Luke
Yeah.
- [03:56]
Weston Hendricks
How we can be better in your perspective and what's been the most exciting throughout this journey, watching.
- [04:03]
Luke
Yeah. Yeah, it's been cool. You know, just like whenever you went to blend initially and I ghosted you for a little while, it's been a little bit like that with this, because I don't want to, like, micromanage you or your life or what you're into. Even though, like, I know your passion and your drive and how much desire you have to be better and you want to be coached. I just feel like I got to step back and let you experience it, you know? And this being one of those things that I get to sit back and watch. And I'm just so proud of how y' all have grown, how you've handled it, how you a little bit jealous, too, on how you turned it into a business, and that's something that's. That's cool. And you have a good following, and it's doing nothing but growing your people that you're getting on are. It's awesome. Like, the last two that I've listened to are the Mark Hogue and Houston Jack Ward. Their interviews with them. And it's just been awesome watching you go from a young grasshopper to big grasshopper.
- [05:17]
Weston Hendricks
Big grasshopper. With all this said, you've probably been the most in depth or helped me get started. Specifically, how do you think we could potentially get better for the future?
- [05:32]
Luke
Yeah. I think one of the ways is what you're doing right here at the video. So you're. You're with this type of platform. All you're trying to do is get attention. Right. And if people just like me, I haven't been listening and been fully caught up to your stuff, because in this season of life, I'm not doing as much driving, therefore, I'm not doing as much podcast listening. But now you'll be able to chop this up in video form, and you'll have it on YouTube and social media, and people can get attention and get their stuff seen that way. And so that's one way I think you're doing awesome. You know, I'll always tell you, peak curiosity and the way to be curious is to ask questions. Right. And something I would say through the. The two interviews that I heard last with Hogue and Mr. Ward were just go a little more in depth with your questions, be so inquisitive in those things, because people want inside their mind. And Mark did a great job. He just naturally does on, like, you ask him one question and he goes all five different directions, right. And just brings a lot of stuff in. Well, Mr. Ward's a little bit different, and he just answers your question and waits for the next one. And so, for example, whenever I was listening, and I encourage you all to go listen to those because it's so cool to get inside the mind of the judge, right? All we do is speculate what the judge is going to do. Oh, yeah, he's going to like this and that, and then we make all these decisions for him. But actually, you know, what was he thinking?
- [07:17]
Weston Hendricks
Right?
- [07:18]
Luke
And so I feel like. And I think you probably feel like this as well. You can correct me if I'm wrong, but in Mr. Wards, it was a different type show than Fort Worth was. So you have more days, more breeds, and it got a little monotonous asking the same questions over and over. Right. But at the end of the day, the questions you're asking were, what'd you think about this class and the cattle? And really, if you're at the show, he already answered them, right? So ask something different, like stuff that we think. Think we're playing the game with. So, hey, does it really mean something to you on that charolay coming in and hitting you hard on the first day? Is that important to you? Or is it the last breed of the last day, that one hitting you hard? You know, those are your two champions. Does it make a difference when you see them? Is it more impactful, you thinking about them the whole show, or that last impression? Is it more, how much weight do you carry when you're in the pre judging for the drive? Because you know, you have this one that Charlay hit you hard on day one, but he's also had to stay at the show all week. Does he look as fresh as he did you ask questions like that and really get inside their mind on stuff that we think we know anyway. Right. Because we're like, oh, I'm going to take him here because he'll be thinking this, this, this. Well, we don't know. So it's your opportunity to ask them those type of questions and that's something they may not have even thought about. Right.
- [08:58]
Weston Hendricks
So with that said, judges coming up for this upcoming major season, we don't know who Fort Worth is quite yet because they haven't released it. We got Angela with Brandon Callis. We got Kendall Reisenstein and Blake Bloomberg at San Antone. Scott Greiner at Austin and Houston. Blake Nelson.
- [09:18]
Luke
Blake Nelson.
- [09:20]
Weston Hendricks
What do you think of that lineup? What do you expect to happen or the types and kinds that would arrive to that show? And then I'm going to reflect back to this episode after I do those post games and see how well we kind of visualized or expected things to go.
- [09:35]
Luke
Yeah, well, I think starting Blake's the first one on my mind just because he was just announced this morning made official. We got to experience some of his stuff at San Antonio last year and then before that he was at Austin. So he's been someone we've gotten to watch and show under and just watch the way he evaluates and I know expert judge analysis guy and I don't want to be that, but it seems like he's really settled into like a type and a kind of. And on top of that, I think this last time I got to watch him do San Antonio, I think he was a lot more intentional about how he placed his three to five or five to seven more so than he was his first times in Austin. I think he always landed on what he liked at the very top. But I think maybe just with the little bigger show, a little more placing money slots that that he was more intentional about making sure to get those money slots the way he wanted them. And I appreciate that. And as new show dad.
- [10:51]
Weston Hendricks
That tail head did work. You gained a placing at Angelo.
- [10:55]
Luke
Oh yeah, that's right. That's right. From day one to day two, I'm excited to watch Bloomberg. I love the Bloomberg's. They're some dynamic personalities. They're kind of staples in the show industry. But I've never seen Blake Swartz steers, maybe a prospect show like a saddle and sirloin or something. I think I may have watched him then, but outside of that has been, you know, purebred seed stock type stuff. I've gotten to Be a fly on the wall while I was at V8 and he was bringing judging teams out there to practice on those Brahmin classes before the judging contest there at Houston. And I love the way that he saw the Brahman cattle. I love the way that he would ask his students to analyze them and break them down. And I'm really interested to see how he sorts the show there in the bright lights. The moment won't be too big for him because he doesn't lack any confidence and he's been around it his whole life. I'm just kind of interested, see how it shakes out.
- [12:00]
Weston Hendricks
Right. Right. So now I want to talk to you about the finances.
- [12:06]
Luke
Yeah.
- [12:07]
Weston Hendricks
It's not like I think there's maybe been one episode that's ever been and Willie Weiss did it with Farah Simon shoe side. Good episode. But the way I guess when I listened to it, I was a younger age, so I didn't really be able to comprehend it as much.
- [12:24]
Luke
Yeah.
- [12:24]
Weston Hendricks
And then I read through your quote unquote book or course, and it made a lot more sense. So then I start to reflect back to a kid my age or someone that's not as advanced or. Or applicable to learn. I want you to take your idea of this course and explain it to these people. Where should we invest? How should we invest? Is profit a real thing in this business? If we do have profit, where does it go? What does it need to do? I mean, all these scenarios. Yeah, let's talk about it like it's a big thing.
- [13:00]
Luke
Yeah, man. I'll tell you this, Weston, I. You know how I just got chills so you know how pumped up I am about breeding and raising show cattle and then about my kids starting to show and about Bullmansa and Express and just every. We got a lot going on and I'm passionate about all that. I get to do what I love and. But I'm going to tell you, for the last couple years, I've thought about nothing more than this, about how to compile all these thoughts and ideas into a way that people can consume it. And just like you, it's something that I was passionate about, the cattle, and that's all that I thought about. And I just was lucky enough to make enough money to keep going. Right. But whenever you get married and you have a wife saying, hey, all that's taking your time and I'm not seeing no money, you better start to make some money or it ain't going to last that long. You're going to have to decide and there was some stuff that was going on with work kind of when I was getting started. And I saw the importance of choosing family. And if you want your wife on your side, a little bit of dinero in her hand, kind of makes the world go around. Yeah. And so it was a slow transition, but a must transition for me to get a money mindset towards my cattle operation. And I'm no expert, I'm no bajillionaire, but I've reached a level of success financially in this business that I can kind of have the lifestyle that I've always dreamed of having. And it's not because I'm smart. It's because God's blessed me with the ability to keep going when I've messed up. And also, I'm standing on the shoulders of the people I've learned from. And I've gotten to learn from the old veterans. I've gotten to learn from the fast up and comers like horn. I've gotten to learn from so many different people. And I just get to not fall off of my own lack of knowledge. But I get to not make that mistake because I know something from this guy. And I picked up something here. And so my rise can be faster because of that knowledge. And so what I'm trying to do is give you everything that I've learned. Because it's been a lifelong journey for me. This is all that I've wanted to do. And I started from scratch to get to here. And I want. I just want to help you do the same and not have all the bumps in the road to get there. Also want to give you hope in that. Hey, this cattle industry, in this business, it can be lucrative and it can work and it can be a successful business. And I'm going to tell you, it has to be because it's the lifeblood of our country. And so if the you can't make the cattle business work, then that's like the number one source of protein in the world. There's more people and less cows every day. And so we have to figure out how to make it work. And I'll be the first to admit, a lot of the principles that I talk about are probably geared more towards your show industry, seed stock industry type operations. But a lot of the principles stay true, even if you're just a commercial guy.
- [16:26]
Weston Hendricks
Speaking of commercial stuff, random thought popped up in my head. This Jeff Bezos and the Angus deal.
- [16:34]
Luke
Yeah.
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Weston Hendricks
What do you think of that?
- [16:36]
Luke
I don't think nothing of it. If someone was gonna give me 4 million. I'd probably do some crazy stuff.
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Weston Hendricks
Yeah.
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Luke
I mean, I can't speculate his heart behind it and intentions behind it because I don't know him. So I. And all the places that I'd get that information are just spoon feed me what they want me to hear. So I don't. I don't about like anything political. I don't give. Just.
- [17:03]
Weston Hendricks
It's all good. All right. So first thing I kind of want to focus on is back when I first purchased a cow from you, which was from the Climb sale, you had told me to go pull a loan from this certain company and it would allow me to over time, make money on top or make it easier for me to make those payments or whatever. I forget what it was called. And I didn't do that because I didn't want to get receipts at the time because I'd have to have this large amount of money to pull a loan. And I wasn't doing that because this is 14, 15 years old.
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Luke
Yeah.
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Weston Hendricks
But that process, I think for now, like in my life, where I'm at now, would work really well.
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Luke
Yeah.
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Weston Hendricks
But I want you to explain that to the people that are listening. Like if you're up and coming and you want to buy a cow or buy cow and reception or buy land, like how did that. Because you used it, right?
- [17:59]
Luke
Yeah, so what? It wasn't a company. That was a government program the FSA puts on, and it's to help young farmers and ranchers. And I think you're still eligible to get them. But the biggest thing that's a help for that is it's a 1% interest rate or 1.5 or something like that. And so basically it's whatever you borrow, that's how much you pay back. It's not all this added interest that the banks have to allot towards you. So that was my heart behind that and the way that they. There's a lot of paperwork with it and it sucks. But you learn such good habits that whenever you start banking with the bank, it's easy because there you've learned all the rules, all the whys, all the what collateral means, you've learned a lot of the language that they use. And so everything's not foreign to you. When you're walking in, talking to your loan officer at the bank and you're nervous and you don't know and they're like, I ain't giving this guy nothing. Right. The FSA program is an easy way to get money at a low interest and get your foot in the door and get started. And their whole purpose is to help you get started so that then you won't need them anymore. Right.
- [19:21]
Weston Hendricks
Now, would you say pulling a loan to buy a cow or put half interest on a bull is smart? Or just work hard and save that money and then buy it?
- [19:31]
Luke
Yeah. So there's a lot of different philosophies there. And that's something I get into in the course on if it's smart to take out a loan, what types of loan to take out, because there's several different ones. And we, I talk you through the different type of agricultural loans. The real, not just how your brother or grandpa or how you think that guy uses it, but how it's designed to be used. Because my whole thing is I want you to get a loan and use a bank as a wealth building tool, not some crutch to fund your habit.
- [20:12]
Weston Hendricks
Right?
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Luke
Because you can work to buy that bull. And that's the best way to no debt because it all goes down to risk. But it may take you too long and everything passes you up. So my grandpa, he's the one where I got my no fear on getting a bank loan because he said you want to have credit with the bank so that if you see an opportunity, you can act fast and you can buy it. And there's a lot of value in that if you're disciplined and have a good enough foundation to be able to get back out of that debt, not be in a bond. The best thing with a bank is you can be in business fast. But once you take out a loan, the biggest problem isn't that you have a loan, it's the risk that goes with it. Because if they want to call your loan and they want to foreclose on and say, all right, your money's due now, they have the right to do that. If something changes in the market and they're in a bind and you're, you don't have enough collateral for your loan to look good, they can call your loan and that's what is not good, right? And then you're in a bond, you're, it's just a bad, risky deal. And then I get into investments on like, and this, this is the phrase that a lot of people are going to be like, hey man, you're kind of killing my business here. But don't buy a heifer, especially if you're using a loan, right? Because that heifer is going to be three and a half years before you ever cash your first check. And so you're paying the loan payment out of pocket and the heifers not paying for you. And then what if she dies? You got double risk. You got risk because you're in debt to somebody with a loan. And then you got a lot of risk because you have to grow. This female, she has to stay healthy, she has to get bred, then she has to Kevin, not die. And you ran into that. Yeah. And it's a. It's a risk management deal and ROI time frame, deal. So roi, return on investment. When you buy something, look at it with a plan. Do you have a. Do you know your break even in your business and do you have a budget? Most people in this business say what? Like, no, they don't. And that's the lie. You can't have a business if you don't know those things. You know your break even have a budget. And then you're not making irrational decisions when you're purchasing, but when you go to make a purchase, have a plan to go with how you're going to make it, make you money. Right. For the after the climb sale, I had a chunk of money that I put into the stock market. I'd never put anything into the stock market before. I hate it, absolutely hate it. Because I sit there and look at it and it's gone down or come back up or in my mind virtually, it's been nothing. And I'm like, I could have done more with that money in these last five years than what it's done. I'd rather bet on myself. But if you sit on it just a little longer, everything drastically changes and it's in a safe place. My risk is very low. The growth of it is going to be slow, but once it starts compounding, then it gets in the good, right? And so, but if I kept it and I bought cows with it, or I did, then all the risk is on me.
- [24:05]
Weston Hendricks
And.
- [24:05]
Luke
And so it's where you want your risk and when do you want your return on investment? I didn't have to have a faster turn on anything. I wanted the money in the stock market for the future, for my kids, for retirement, for stuff like that. So my ROI wasn't important. Plus I can always go back and get it out. If I put money in cattle, my risk goes up. My return on investment is all up to me because I need to mate her, right? I need to market those calves, right? I need to get her sold. And so that's what the course. I got six different kind of stages of the course that break down different individual Topics and you might listen to the first course and get something that just trips in your mind and that changes everything for you and you don't even need the rest of them. And that's fine with me. It's. If that happens, that's awesome. Don't listen to the rest of them. Rock and roll, dude. Like, you got what you needed. But each and every topic, it gets broken down on what it is and why. Hopefully you resonate with how you can use it and then it gives you a strategy on how to implement it in your own life and your own program so that you can be successful. Because that's. I want to see other people be successful because I, I have literally seen this business eat people alive and bring the worst out in them. They treat it like a drug. They're addicted to finding the next one or finding the great one. And they'll do anything to get it bought and they'll do anything to just have it. And it's just like a crackhead on the street. And I've experienced it myself. Like, you just. You, you want this one because that guy has that one. It's envy, it's jealousy, it's. And there's all these different things. If you're not grounded in how to properly manage it, man, it can eat you up. I mean, I've literally seen divorces and families torn apart because of pride and just things that get in the way in this business. And I've just made a vow to myself that that wasn't going to be me. And so I chose my family. And then I've just. After the Climb sale, before I got back into the business, I just figured out a way that worked for me that I could get back in, in a healthy and smart manner and treat everything with a purpose. Like if my money's here in a year, I want it to have grown to this. And two, I want it to grow to this. That's. That's just kind of the heart behind why I started the course and why I'm so passionate about it. Have an influence on people.
- [26:50]
Weston Hendricks
Alright guys, we're gonna take just a minute to recognize the businesses and operations that have powered this episode. And we pride ourselves in standing by businesses and operations that make an impact in this industry. And Trademark Genetics is one of them. At Trademark Genetics, they are committed to excellence in every aspect of their family owned and operated business specializing in elite Red Angus and Red Brangus genetics. They pride themselves on breeding cattle that perform exceptionally in real world conditions, delivering superior quality and lasting value. Whether you are in search of a project for a young exhibitor or looking to enhance your herd with fresh, proven genetics. Their mission is to produce high caliber livestock while fostering lifelong relationships. Their bull battery and donor females are rooted in generations of proven performance, maternal strength and impeccable structural integrity traits that add tangible value. Whether your focus is on cow power or carcass quality, they are pleased to offer embryos and semen from standout sires and proven donors across both breeds. Whether establishing a foundation or elevating an existing program, their genetics are designed to advance your operation with confidence. Owned and operated by John Mandy and Madison Fisher, Trademark Genetics is dedicated to exceeding customer expectations through unparalleled quality and service. We encourage you to connect with Mandy at 713-204-7535 or Madison at 832-963-4233 to explore how they can support your goals. Discover the latest cattle offerings and stay informed on their journey by visiting trademarkgenetics.com and follow them on Facebook and TikTok. But if you're looking for a club calf producer that's diverse in almost every aspect, Reed Vessel Ranches is your answer. Reed Vessel Ranches is a premier ranching operation specializing in the production of top tier show cattle offering a wide range of American, British and exotic breeds. Over the course of just five years, RVR has grown from four donors and 20 AI cows to over 50 donors and 500 AI cows, ensuring their commitment.
- [28:59]
Luke
To quality and excellence.
- [29:00]
Weston Hendricks
Their success is rooted in a strategic, intentional approach plenty years in advance to maximize the potential for their customers to succeed in the showroom. In addition to breeding competitive show cattle, Reed Vessel Ranch's team is dedicated to offering a full range of services for show preparation, from clipping and feeding to feed management and expert show assistance. RVR ensures that their clients are fully supported throughout the entire process. For more information about Reed Vessel Ranches, including their private treaty cattle, SARS donors and upcoming sales, visit their website@reedvessel ranches.com but if you're looking for proven club calf sires, then stay tuned in at Hartman Show Cattle. They believe and stand by the saying in order to predict the future, you must create it, which is one of the reasons why they have become so profound in terms of promoting their bulls and show progeny. They have focused on promoting bulls that are backed by pedigrees, knowing that their cow families have a proven track record and their cow families and legacy is what helps ensure predictability and consistency when using their bulls on your cows. Speaking of promoting bulls have you heard of Pure reflection? Well, if you have, you've noticed many of his high sellers and contenders in big ring settings. He speaks for himself and is only DS positive. And when I say he speaks for himself. He sired the next promo bull named Born to Win and he's a TH&DS carrier. And the Dame herself has produced over 175,000 in 2024 on just six head.
- [30:33]
Luke
But if you're looking for no genetic defects, that's built into a gray hided.
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Weston Hendricks
Bull named return on Investment.
- [30:39]
Luke
This triple clean bulls damage also produced.
- [30:41]
Weston Hendricks
The grand champion steer at Denver in 2024. If you have any questions at all, don't hesitate to reach out to Aaron Hartman himself at 502-655-8323. So now what I want you to do is break down those six courses if you can. Yeah, if you can break down those six courses what they do or each one's entitled to do. Yeah, for me. And then maybe give us a range of when it's going to come out or what's going to happen with it.
- [31:12]
Luke
Oh, man. So like I said, I've lived this my whole life. Like how do I make money in cows? Because I love cows. Like that's what I've done my whole life. Obviously. Yeah, got my boys. That, that one's not my ass, my dream boy. But I did get to housing for a little while. But those two are my boy. The first, the first one is a money mindset and then we've talked a little bit about that. Like your approach and how you look at what you're doing with your business. And basically, basically, if you could only get one thing from it, it's have a break even and have a budget. You, you think, oh, I can buy that one and we can sell ten thousand dollar kefl. Have a, have a plan and if you can get those things, get your money, your mind geared towards it being a business and not a cattle hoarding situation.
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Weston Hendricks
Buy a bread cow.
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Luke
Yes. And if you're gonna buy a donor, how about this? Have a way to put eggs in because a donor gives you eggs and she can't have calves unless you have recipient cows. So like why in the hell are people buying donors and have no plan on putting eggs in?
- [32:40]
Weston Hendricks
Right.
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Luke
Like in my mind, most people do that because they want you to know that they know what a good one looks like and so they're gonna go buy it.
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Weston Hendricks
It's a pasture ornament.
- [32:51]
Luke
Yes. And it turned, it turns into a pasture ornament that racked Up a bill because you did take her to the flesh place and you did buy semen and you did IVF or whatever you did, and you have all these frozen embryos and these big dreams and what the hell, they're not alive. They're not on the ground. They can't be sold. They can't win. They're frozen in a tank. We build this thing backwards and wonder why we can't make money at it. If you built it the right way, it can make money right off the bat. And that's what trying to do with this course is help you switch gears so you don't spend years of messing up like I did and have to figure it all out. You'll figure out your own things on your own journey, but maybe you can get there faster with a little knowledge.
- [33:42]
Weston Hendricks
Now, in terms of buying a heifer, is it different if there's going to be, per se, a family that pays a lease to show her or just shows her up until the point that it's time that she can breed? Is that beneficial?
- [34:00]
Luke
Well, so people are gonna automatically hear me say, don't buy a heifer, and say, well, I bought a heifer and look what she did for me. Perfect example. Brent Cromwell, our buddy, I think buying Mindy when she was a heifer was probably pretty smart, right? But he didn't take out a loan to buy her, right? You can't take out a loan and buy something that is going to take years to even give you $1 in return. Too much risk. Dumb, dumb, dumb banker. Shouldn't even let you have the money. Now, if you in money sense, the only reason why you should do that is because, like my money in the stock market, you're okay with getting your return in five years. If you're okay with getting your return in five years, put your money in that heifer. But know that you accept all risk until she gets you that money in five years. Because lightning could strike her. She could not breed. She could die calving. She could have to have a C section, whatever. And on the flip side, look at the timeline of if you were to buy a bred cow. It may not be exactly what you wanted or your hopeful dreams for this heifer, but within a year, you're gonna have a calf on the ground and have it sold. Yeah. And then she's gonna be bred back and you could sell her. One thing I want you to keep in mind is just like the stock market goes up and down with the different things, right? Something happens in the world. Stock market fluctuates Well, a lifetime of a cow, her stock value rises and falls whenever she's a heifer. At weaning, it's kind of high because it's when we buy show steers, and so we think that, oh, it'd be cool to buy that heifer. But whenever she's about 11 months old, especially if she's not being shown, that thing drops. Yeah. And she's not as valuable as she was. Right. At weaning, and it's kind of stagnant until she's a bread heifer, and then it jumps back up. And then after she calves and is alive and gets bred back, it's more hopeful, but it's really not that high because she looks like crap. She lost her baby teeth. She just raised a calf. She looks like hammer dog Doo Doo. And nobody wants to look at her and buy her until about two weeks before she's gonna have that second baby. And she looks good. And then, boom, now she's back up here again. Now she has that second calf. You finally have her bred the way you want her, and the calf looks like a coyote. Then her. Her value drops again. But if the calf looks good, boom, she takes it another level. And so this. This what you don't realize is, oh, I bought this cow for 10,000. So she's always worth 10,000. No, you just bought a cow for 10,000, and her value is wherever, whatever stage she's in. Just like 5,000, 319. She brought 50,000 in my sale. Well, two years before that, I bought her for 15,000. Why did she gain value? Because she had, like, seven banners to five different bulls and four different breeds. Well, man. Well, she's maxed out at 50,000. You think you buy it for 50,000 from Rory? No, it's going to be like, quadruple. Why? Because what did he do when he bought her? He had a plan to put embryos in. And you know how many put in a chit ton. He put in a chit ton of embryos. He's got so many calves out of that cow. And guess what? They've been winning. And her value's up, Right. And at some point, her age is going to catch up to her, where her value is going to go back down. And so if you're someone who's gonna flip, like, I'm gonna own this cow for a little while and then sell her. Will do a good job managing to where when you sell her, she's bred to Kev at the right time, and she's bred and she's far along, so she looks good. And then you can max out the sale.
- [38:21]
Weston Hendricks
Right. And I kind of did the same thing with 753, the cow I bought out of your sale.
- [38:27]
Luke
Yeah.
- [38:27]
Weston Hendricks
Bought her for 4,500, I believe. Yeah, yeah. And then got like one, two, three calves out of her, and then she made enough for me to pay it down some, and I had about 6,000 left on a $10,000 note because the other one died. And I sold her for six and paid that loan off, and I was good.
- [38:48]
Luke
Yeah.
- [38:49]
Weston Hendricks
But that concept of the value and where it's at its highest and where it's at its lowest, I hope that opens up the eyes to people on where the hot spots are to sell these cattle.
- [39:02]
Luke
Yeah.
- [39:02]
Weston Hendricks
Because obviously you always want as much as you can get out of that animal. So that was an eye opener. Now, I want to talk about, where does the value come in on owning half interest on a bull or owning semen rights or half interest on semen rights. And then how do you make money off of those three things?
- [39:22]
Luke
Yeah, it's a great question. That's. You know, you have to create that hype. Right. And sometimes the bulls create it themselves, and sometimes you have to create the hype. And owning interest in a bull is tricky when you're the one buying. Because I saw this while I was at V8, and I mean, we're doing deals like that every day over there. And so I'm seeing the different types of people that are buying them. I'm seeing the different types of reasons why they're buying into these situations and buying into these bulls. And what I would say is, if you don't, if you're the one purchasing this half interest and or partnership deal, if you don't have a plan to make it work financially on your own cows, don't do it. One, because the odds of that bull hitting are not as high as you think they are. Two, you need to make sure that he's freezing semen if you're going to do that, because not every bull does. And so you're going to have all these high hopes, and then you're going to have, like you said, a pasture ornament. And another thing is, the pressure's all on you. If I sell you half interest, I've already made my money. Like, I don't. He doesn't have to take off and sell a lot of semen for me to make money. I just made it off of you. So if you don't see that and have the initiative to make it work. That's where you can get in a bind. Because this guy that sold it to you, and I'm not calling anybody out, but it's just human nature. He doesn't have to make that bull sell $25,000 of semen because he already got 20,000 from you. Yeah, Right. And so. But in my mind, I want to sell to somebody who sees that, because they are thinking in their mind, okay, I gotta sell. If we just. If I bought 50% of this bull, I have to. For 20,000, I have to sell $40,000 of semen to break even. And if you do that, then I made another 20. And so I want the person buying in to have initiative to make his money back on semen sales. Because then I make a dollar every time he makes a dollar. Right. And you're trying to break even. And if you break even, I double my money. And then if you make money, then I'm really in the good. Right, right.
- [42:10]
Weston Hendricks
So now we talked about donors and receipts and bred cows and bulls. Now what I want to talk about is where does profit come into this? Because I want to know personally, how long does it take to make profit? And then with that profit, what do you do with it?
- [42:32]
Luke
Yeah.
- [42:32]
Weston Hendricks
Do you go buy more? You save it? Do you flush more? I don't know.
- [42:37]
Luke
Yeah.
- [42:38]
Weston Hendricks
So that's what I want to know.
- [42:39]
Luke
And I'll tell you this. It takes five to 10 years longer than what you think. Whatever your plan is, times it by five.
- [42:47]
Weston Hendricks
Okay?
- [42:51]
Luke
And that was something that, like, every so often, I would look at where I was and then look at where I came from and what my plan was to get there. And I'm like, okay, like, I'm. I'm to where I wanted to be. But, golly, I thought this was going to happen sooner. Part of it is I made dumb choices, but part of it is it just is what it is. And then environmental stuff comes up, and then you have stuff you have to battle, like land and leases. And whenever you look into getting a lease or whenever you lose a lease or whenever you look into being able to buy a piece of property. And that's a whole nother thing, is whenever I started my cattle business, for the first 10 years of its life, it didn't have any pressure to do anything but grow itself. Because I always had another job that I lived off of. Right. Once I got to where I was giving it pressure, I did it slowly. I didn't expect all these grandiose things. Okay? Now pay my fuel bill for the year. Now pay my insurance, now pay my taxes. And before you know it, it's paying all my expenses. And so even though it's not like, oh, I got all this profit, let's go buy something. I do have profit from my normal job because I can allocate those funds to something else because the business is taking care of it and it helps on taxes. So you just kind of reverse roles and then you find other things to invest in. Like that was gnarly. That was gnarly.
- [44:43]
Weston Hendricks
Technical difficulty. This is why we have editing.
- [45:07]
Luke
All is well. So especially if you're going to be in the cattle business, you have to have land. Just like if you're going to have a donor, you need receipts. You're going to have cows, you need a place to put them. And so a great place to have money financially is in land. So if you're going to take out a loan, don't take it out on the cows, take it out on land and have the cows pay your loan payment. So that's what now my cows are paying for those things. I just told you. Plus they're paying my loan payment for land. And they're also let my wife take us on a trip to Fredericksburg, right? So it happens slow and a little bit boring. But whenever things, whenever you stack up, good days and good habits, I'm telling you, one day it compounds to where like you can mess up and not feel it. And it's a, it's a awesome place to be. And another thing I would tell you that like, you know, one of my hot takes is don't buy a heifer. And that can cause controversy. Well, another thing people will tell you is golly, that feeds expensive and that hay's expensive. Your dad will like this one because he's the feed store man. Like you gotta switch this other feed. It's cheaper. You got can't get that high dollar. Hayes. If you don't take care of those cattle and have them looking good, it don't mean anything. Their value like we talked about went you buy from horn. Okay, you go buy you donor from horn. Not only is it like buying a new truck and pulling it off the lot and because you own it now and he doesn't, it lost value. But I learned this from him because my grandpa, my father in law, they all tell you, yeah, stop wasting money on feed. Just give them grass, put them in the ditch. But here's what happens. You take your buddy out to look at your cows and they Automatically don't look as good as when you're looking at them by yourself. Right, Right. You feel self conscious and you're like, oh, man, she was looking awesome this morning, and now she's all sunk in and looking like this. Well, if you fertilized your place and your grass was strong and green, if you supplemented with hay and feed and she was in good shape and she was standing on something pretty about every time you go out there, you'd be proud of it. And when your buddy came over, he'd want what you have. And so what does that do with value increases? Increases. You create something that other people want and the value increases. But if you don't, if. If you don't set up a plan where you can take care of it properly, nobody's going to come over and want that.
- [48:04]
Weston Hendricks
Right, Right. So now that we've talked about finances, which I think we went so in depth that it allowed me to learn something as well, which I needed to. And I think that'll help with a lot of the listeners as well. Regardless of your age, you can always learn something. So that's not what. That's what I was getting at. But I mentioned to you earlier how. I want to talk about your YouTube video that you made after Fort Worth happened.
- [48:35]
Luke
Yeah.
- [48:37]
Weston Hendricks
This is correlating with finances, but you made the decision to have the climb sale, and then you had all this money from the climb sale, but more so. What I want to know is, since then, how is the climb sale affected to now? And. But you made it not so far back when the climb sale actually happened. It was when Rory D. Bot or 5319 started producing embryos for ready. And then all these embryos started happening and how it led up to B10 and B10 cabs going to CAP and then CAP and then Fort Worth and all this, like, all of that, like. I want to hear that on this platform.
- [49:18]
Luke
Yeah, yeah. So first of all, B10 and 5319 are not related. Right. But they. When Rory came, he said, which ones are the ones? Rock. He called me the Rock because he loved the Rock. Bull. And he was. He said, I'm buying the Rock. And you tell me you got three, maybe four, maybe five real good ones and 5319 and B10. I told them I like XYZ, but these two, it doesn't matter what they bring, they'll make you money. And I think one brought 50 and one brought 25. And it took two cabs for them to make money. And I think on B10 he's probably had over 50 calves, or not B10, but 5319. And then B10 isn't as big of an embryo producer and he's only made the grand champion at Fort Worth, first ever American to do it and set all kinds of records throughout the summer as well with it, you know. But what I was reflecting on in that video is how much of it had nothing to do with me. And that was the biggest thing with the climb. So I didn't do it for the money. The climb sale, God put that on my heart. And then he blessed me in so many ways. Financially was one of them. It brought over double what I thought it was going to in gross revenue. But it. I just thought about the cows and everybody involved in just take B10. I got her in as a weaned heifer from the Bros family. At that time the Broses were a bunch of knot headed little boys that were showing and their dad was farming and had this set of cows that had always done good for his boys. And Zach I think had just graduated and he had sent me a video of this like little heer that jumped up out of a prickly pear cactus and took off running. And she was like two days old. And I said, that one's mine. And he said, haha. Fast forward a few months. I had the heart of champion sale and that was my first time doing the heart of a champion cell. And that was another thing God laid on my heart that was kind of different for the industry and something that was, man, it was just heavy on me, like I had to do it and there was so much good fruit from that. But the coolest thing was lot one of the first heart of a Champion Cell went on to be breed champion at Austin, which was the first calf that I raised to be a breed champion shown by Drew Bros. And we traded two heifers. I had the value set of that kef. And he said, hey, instead of paying you, you want to trade on some heifers? Yeah. So I traded two heifers for that steer. He went on to win. One of those heifers got stifled and died before she ever even got bred. The other one was B10 and she grew up with the rock. And I got to thinking about her mama and Dennis Poole raised her mama and sold her to the Bros. And Dennis Poole was one of my first mentors in this business. And then WB was B10's dad. And I think about the whenever I got that loan, I was telling you about the first set of cows I ever bought. WB's mama was in there. And I ended up selling her to Dennis Poole as a bread. I didn't think she was freaky enough to make a Brahman. I didn't think she was big enough bone to Woodrow. And that was the only thing I wanted to breed to was brambler bull. And Woodrow flushed her to Bramble because she was one of the only cows I had, so that was my only donor option. And then I bred her to Woodrow out of that flush. I got one pregnancy, and that was Cessna, who was at the for my start was my number one producing cow. Best one, best half blood female ever raised. And I didn't think it was going to work. Didn't think she was big, big enough bone for Woodrow, sold her to dp. WB was in her belly, the best Woodrow son that's ever been born. Didn't think it was going to work. So anyways, fast forward. We got B10. I would have always bred her to the Rock trying to make a bramer. When I sold her, she was bred to the Rock. She had like a $40,000 calf in her belly that the Waldorf boys sold. Bingo. I sold her thinking because I flushed her to Amazing Grace, which was a clean on clean mating. And you're like, well, why wouldn't you throw some th in there and try to make a fort worth one? The way she was bred, I didn't think she could make a hairy one. So I just flushed her Amazing Grace. That only made your reserve champion at ABC at Houston, and I got a couple awesome donors. But what did Rory do when he bought her? That cow's a little bit hammer legged. And Woodrow could be that way and his daddy could be that way. And so I always bred her to a lot of flex. Well, he breeds her big iron. He's got the biggest hammer legs in the world, and hair drip off of him and th carrier. And what does he make? A fort worth one. Not only a fort worth one, but the one, the one, the winner, right? And so I would have never even bred the cow that way. And so once I let go and got out of the way, look at everything that happened. And that was what that video was about, was it's not all about us and doing things right and letting go and not letting pride control you opens so many doors for so many good things to happen.
- [55:59]
Weston Hendricks
So now we're talking about pride and getting out of the way and letting God do things. We're now at 50 minutes. I want to take the next 10 to 20. Have a discussion about the ways that God's challenged you since the climb sale, or maybe even further past, wherever you want to start and how you progressed in your faith. Because I think that's important. More so because that's what I'm trying to focus on. Yeah, that's important to me right now in my stage of life, and I think it's important for everybody to listen to.
- [56:40]
Luke
Yeah.
- [56:40]
Weston Hendricks
This is your episode five. We're halfway through the season, so people need a reminder. Hey, we still stand for something. Yeah, we have a Bible verse at the end of every episode. But really, truly, are you staying to listen to that Bible verse?
- [56:51]
Luke
I don't know.
- [56:52]
Weston Hendricks
So we're gonna put it in the middle of the episode or at the end of the episode. Make sure you listen to it all. Yeah, but that's what I want to know.
- [57:00]
Luke
Yeah, man. The first thing I would say is you need to know that you know that you know that God is real. And it's okay to question it because you can't see him. And it's okay to question it because questions will lead to answers, and it's the truth. Right. And so however you find the truth, I don't care. But if you're asking questions, that's awesome because you'll eventually find the truth. Right. And he is the way, the truth and the life and what? The biggest thing for my journey, I could just make it as simple as possible, is it doesn't matter the rules. It doesn't matter the church, doesn't matter the building. It's your relationship with Christ. If he's real and he is who he says he is, he's literally living inside of you. So what does that tell me? One, I need to take care of my body because he's living in it. Two, I need to watch my mouth because my words have power, and they're coming from him if he's inside me. Three, I need to watch how I treat people. I need to watch my eyes. Are my eyes lusting after something they shouldn't? Are my eyes encouraging and lifting someone up? What I listen to, I'm feeding that to him. And so knowing having a relationship and having the wherewithal that he. That I am his choice, chosen temple that he's living in me and I am to walk out. His plan is just the biggest mind switch other than checking a box. Oh, yeah, I went to church and I was nice and opened the door for this lady. And then I'll say, everything comes in seasons, right? So whenever I had the heart of Champion Sale, probably that time through the climb cell, I was searching, man, I was. I had met people with these stories about just these tangible experiences with this Jesus guy, and I wanted that, but I had never seen that, didn't know that. And I'd been a Christian my whole life, so it was like, you know, what have I been doing? And it turned my world upside down when I actually laid myself down and just sought after this Jesus. And I can tell you, the last year, year and a half, I've been more lackadaisical with the way that I've studied.
- [59:59]
Weston Hendricks
Big word.
- [60:00]
Luke
Yeah, yeah. I haven't been on the pursuit for him. I feel like I've got it and I take the reins back in certain situations, certain areas of my life. And the best thing that is such an encouragement and blessing to me is five years ago I was in that hot pursuit and like growing and wanting to do everything I could right for the kingdom. And Sarah is over here having babies and growing a foot inside her belly and then popping out Brexit and having to deal with two little crazy Indians. And she wasn't in that same season as me. And it frustrated me and I prayed for. And then she, she got frustrated with herself because she was like, I want where you're at, but I'm telling you I'm not there. And that, like, it hurt my heart that we weren't on the same page and now and it was like, you know, God can fix it, right? It'll. It'll be fine tomorrow. And it wasn't. And it's not like things were bad, but it's just, just being on that a different level and me wanting to go for the kingdom and her saying, whoa, man, I'm not, you know, got this. I'm worried about fast forward three years and I'm kind of getting more lackadaisical. And now she's in a good place and she's going and she's bringing me back up. And God's timing is just so beautiful. He knows when you need what. And especially in a marriage and things work together. You're. You're married, you become one. And so it just helps that growth. And it's not always pretty, but just having hope that he is real, you know, God's not a loser. God's victorious. And so whatever trial you're going through, whatever circumstance, you know that it's brighter and better on the other side.
- [62:15]
Weston Hendricks
It's time to recognize the other operations and businesses that have powered this episode.
- [62:20]
Luke
Do you want to get more out.
- [62:22]
Weston Hendricks
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- [65:24]
Luke
Yeah.
- [65:25]
Weston Hendricks
And then I didn't go to church for a while and then realized, hey, maybe I do need to go to church because some things happen, some experiences happen.
- [65:33]
Luke
Okay.
- [65:34]
Weston Hendricks
You're getting online and so then go to church here and there. But I do it secretly. No one would know. I didn't want them to know. And so then my path with the Lord was pretty private. But that's not what it needs to be like. You need to be able to have pride in knowing or saying that, hey, I have a relationship with God. You need to know who he is.
- [65:55]
Luke
Yeah.
- [65:56]
Weston Hendricks
So then I started doing that, you know, a couple different people on the team, whatever. And just the way that that worked in itself, it was the best point in my relationship with the Lord. Right before April. And then some things happened and then just life happens. And so knowing that I was able to build up that type relationship before all that happened, I know that's why it led to that because I'm in or was in the situation, whatever, you know, and I can still be positive about the life that I have and then know that everything happens for a reason. So then after we get through this challenge, it's just gonna keep getting better and better. But not saying that, you know, after, you know, you have three or four situations that happen in life, things are just going to get better.
- [66:52]
Luke
Yeah.
- [66:54]
Weston Hendricks
Stuff's going to happen.
- [66:55]
Luke
Yeah.
- [66:55]
Weston Hendricks
It's a matter of how tough is your skin and.
- [66:58]
Luke
Sure.
- [66:59]
Weston Hendricks
How hard headed are you to keep going, I guess.
- [67:01]
Luke
Yep. And then something I try to do is, you know, you reap what you sow in a lot of situations. Right. And so I try to sow good stuff, not shoot myself in the foot. Right. Because whatever you plant is going to grow. So make sure you're planting good stuff because the bad stuff's going to come regardless.
- [67:26]
Weston Hendricks
Eat you alive.
- [67:27]
Luke
Yeah. Well.
- [67:31]
Weston Hendricks
Any other topic of discussion that we need to talk about?
- [67:37]
Luke
I know I have the six points in the course and we really only talked about like two of them, but that's more reason for people to get the course. I don't know when this is going to get released. Right now we're finalizing, like getting it built. I went off on a tangent earlier without touching on what I started. I've been working at this for two years trying to get this course put together first. It was learning how to break it down so simply that I could easily tell you what it was and what I was trying to get across. Then it was laying it out and how you're going to learn and how to present it to you in a way that was not only entertaining, but had value. And once I learned all that, then it was, okay, let's video it. Let's put it in to action. So we got these videos. Well, then I got tapped out on my skill set on how to put it into a computer where you can have access to it. And so now that's what we're doing is I'm working with ranch house and another agency, and we're getting everything together. So it can be a course that you'll be able to have access to on your own, like, personal portal and get access to all these videos. And hopefully this is just the foundation and we'll grow into other topics as well, all surrounding the cattle industry. But I think financially, that was just the one that was heaviest on my heart and the one that I was in the middle of. And I'm so excited to get it out to the world. That's awesome.
- [69:29]
Weston Hendricks
I think the reason. Now there's several reasons I want to add back on. One might as well, too. I needed to know some finance things because I'm currently in a state of mind where you're tired of me sending you screenshots and text messages in the middle of like, hey, can I buy this or should I buy this? So it's in a point in my life where I'm always curious to know what should I buy or when should I buy? You know?
- [69:53]
Luke
Yeah. And that. That's what one of the course lessons is. Cattle investments. Is buying this smart. Is buying this smarter. Is buying this dumb. Is buying this dumber. And, you know, every operation is different. Every circumstance is different, but it. It kind of brings some principles together that you can take and kind of put into your plan to where you can know, like, I'm going to do this because it's going to do X, Y, and Z for me, or I'm not going to do this because it's going to do X, Y, and Z to me.
- [70:30]
Weston Hendricks
Right. So all this said. Appreciate you coming on.
- [70:36]
Luke
Yeah, buddy. I'm proud of you, man. Just where this thing is going and what you've turned it into. And I'm sad we didn't have Luke here, but domain. Yeah. Yeah. You know, Cajun Lance Beard, he's one of those friends that, like, don't talk to all the time. Don't see him all the time. He's over there in alligator country. But he. Last time I talked to him, he said, hey, that Luke, that's a good egg. That's one I've had and kind of groomed and he's good people and.
- [71:15]
Weston Hendricks
Seen.
- [71:15]
Luke
Nothing but A plus stuff from that guy. So I'm glad y' all teamed up and I'm excited to see where this goes next.
- [71:23]
Weston Hendricks
The whole vision for that was I needed something different to grow. Something wasn't working.
- [71:30]
Luke
I wasn't growing.
- [71:32]
Weston Hendricks
Okay, let's throw Cajun accent in there. It spiked a lot of interest. A lot more than what I thought.
- [71:38]
Luke
It was telling to bring me some food. I. I don't like Louisiana. And I don't care if y' all get mad at me for saying that. Cuz I don't like mosquitoes. I don't like sweating when I'm standing in the shade. I don't like stuff that could eat me that lives in the water. And I do like talking to y' all and I do like your food. So just bring that over and leave everything else.
- [72:02]
Weston Hendricks
Well, I bet we can figure something out.
- [72:04]
Luke
Yes, sir.
- [72:06]
Weston Hendricks
With all this said this be episode five with Cold Thigpen kind of covered quite a bit of topics, but I'm sure there will be another one someday, sir. And we're gonna have a verse today. And I had it ready, but it comes from Luke 13:3 and it states, not at all will you perish unless you repent for your sins and turn to God. Now, I had this verse saved for four months and I hadn't used it yet. I was like, I know exactly which episode this is going to be used for. The minute I figured out that we were going to do this because that's something you've tried to input. My life is, you know, yes, you're going to perish, yes, you're gonna challenge, but don't turn away from God. And you warned me of that. Still didn't. Because, you know, yeah, forget what they think you know anyway. But it resonates well with our story. So anyway, all said, empowerment's here. Episode five. We're halfway. We got five more to go, so be ready, because it's going to get better and better. So thank you all for tuning in. See y' all next time. All right, now that y' all have listened to the episode fully, this is how you can sign up for Cattle Coach academy. Look up cattle-coach.com and sign up to be on the wait list. Once the website is ready to release its course. That's when you can use our code EMPOWERU15 in the cart to get 15% off your total purchase. We believe and stand behind whatever Cattle Coach Academy can do for you. Just don't miss this opportunity. Make sure to check out our new and improved website@empoweryou podcast.org where you'll find the team's background, our sponsor stories and merchandise. But also check out our social media on Facebook and Instagram @empowerupod, where you'll find sneak peeks of episodes and their release dates, as well as sponsor recognition and much more. We are proud to have you as a listener on and hope you enjoyed. Make sure to give us a five star rating and have a blessed day.